Music Case Study Analysis Report

Running head: CC MUSIC CASE STUDY: PART C
CC Music Case Study: Part C
Name of the Student
Name of the University
Author’s Note:

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CC MUSIC CASE STUDY: PART C
Table of Contents
Part C: Report.............................................................................................................................2
1. Introduction........................................................................................................................2
2. Discussion..........................................................................................................................2
2.1 Current Situation for CC Music...................................................................................2
2.2 Roadmap outlining the Proposed Changes to the Company to be obtained for the
Business of CC Music........................................................................................................3
3. Conclusion..........................................................................................................................5
4. Recommendations..............................................................................................................5
References..................................................................................................................................7

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CC MUSIC CASE STUDY: PART C
Part C: Report
1. Introduction
Several operation models are present that are responsible for providing maximum
support and effectiveness to the organization without much complexity and issue (Abu
Amuna et al. 2017). Operations management is the subsequent administration of different
business practices for the core purpose of creating the highest level of efficiency and
advantage possible within the company. It is mainly concerned with the conversion of labours
and materials into different services and goods as efficiently as possible for the core purpose
of maximization of organizational profit. The operations management teams attempt in
balancing expenses with revenues for achieving the highest new operating profit possible
(Rahimi and Gunlu 2016). This report will be outlining a detailed discussion on the case
scenario of CC Music with description of their current situation and changes with proper
recommendations.
2. Discussion
2.1 Current Situation for CC Music
Two popular and significant former music teachers have taken early retirement. They
were the members of different bands and have been session musicians in their careers. They
have worked in a Northern Soul band for several years and have toured around the North
West of England. Both of them have always managed every band aspect, such as radio
programmes. TV programme, parties, events and studio works (Santouridis and Veraki
2017). Chris and Clive publicize the band through a specific web site and deal with all the
booking arrangements on the phone. The payments are being received via cheques and the
band has always played minimum of 12 gigs in a year, however it has the probability to
increment and commit more time to promotions and networking.

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CC MUSIC CASE STUDY: PART C
However, they would be requiring a professional approach for their band. Several
other bands have also asked for an agreed fee. Although, Chris and Clive comprise of
significant knowledge about the agency, they would be responsible for keeping the business
accounts, social media marketing, keeping track of the communications within themselves
and providing an updated calendar of events. The organizational management is unaware of
the type of information technology, required for the business as well as a proper open source
software for keeping the costs to low (Ascarza et al. 2017). They are planning for growing
CC Music into a full time small business and hence providing maximum effectiveness and
efficiency without much complexity.
2.2 Roadmap outlining the Proposed Changes to the Company to be obtained for the
Business of CC Music
Few changes should be brought into the organization of CC Music for making the
business an effective one. The information technology would be responsible for ensuring that
maximum efficiency is being gained under any circumstance. The information technology
usage is required for ensuring that the organization would be able to store, retrieve, transmit
as well as manipulate data (Wali, Wright and Uduma 2015). It is the subset of different
communications systems and is responsible for identifying the most vital software and
hardware to be operated by a limited number of users. CC Music is going to get some of the
most significant and important advantages related to technology and hence providing new
and updated opportunities to the business.
Customer relationship management is identified for the overall growth of the
organization, since it would reduce the chance of loss of customers to a high level. This
particular technology is effective for management of different interactions and relationships
of the organization with their potential customers. The organization of CC Music would be
obtaining help in terms of getting connected to the customers, streamlining the processes as

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CC MUSIC CASE STUDY: PART C
well as improvement of profitability (Wang and Kim 2017). Moreover, they would be able to
get help for contact management, productivity and sales management. The CRM solution
would be focusing on the organizational relationships with subsequent individual people like
customers, suppliers, colleagues and service users in their entire life cycle.
Different strengths, weaknesses, opportunities and threats are being identified for the
organization of CC Music and it is required for better strategic analysis. Since it is a small
and medium sized business, it would be quite effective for them to ensure that the selected
solution of customer relationship management is updated and would not incur any vital
disadvantage. One of the major threats that CC Music comprises of is intense competition
with the existing and new entrants (Laketa et al. 2015). They would have to attract more
customers, in order to maintain their position. The use of IT would be effective for this
purpose and both Chris and Clive would be getting high competitive advantages in their
business.
Various open source software solutions of CRM are present for the organization of
CC Music. This type of software solution will be helpful for reduction of issues related to
automation (Wali and Wright 2016). The open source software would help the organization
to inspect, modify as well as enhance the source code. The open source licenses are being
identified and hence the organizational aspects can be kept on top priority. This type of
software development can even bring in diversified perspectives beyond any single
organization (Sigala 2018). With the help of open source software model, the organization of
CC Music would be able to save almost 6 million dollars in one year and the business would
get high benefits. 4 types of open source software solutions are being highlighted and
recommended, which include Suite CRM, Vtiger CRM, YetiForce and HubSpot. Each of
these open source software solutions comprise of their own features and these are responsible
for identifying the issues successfully (Cho and Fjermestad 2015). Amongst these 4 types,

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CC MUSIC CASE STUDY: PART C
Vtiger CRM is recommended for CC Music as these would provide maximum advantages to
the business.
3. Conclusion
Hence, a conclusion can be drawn that operations management is the area of
management that is mainly concerned with proper designing as well as controlling of the
production process and then redesigning of the business operations for better production of
goods and services. It eventually includes the core responsibility to ensure that the business
operations are highly efficient for utilization of few resources as required for meeting the
customer needs. It is subsequently concerned with planning, supervising and organizing the
production and services. The above provided report has clearly outlined a detailed analysis of
the case study for CC Music and then identify the requirements of the business and how to
deal with all types of complexities for starting their new approach easily and promptly. Vtiger
CRM software is recommended for the organization.
4. Recommendations
Suitable recommendations of CRM strategy implementation for this particular
organization of CC Music are as follows:
i) Better Client Relationships: The first and the foremost recommendation for CRM
strategy implementation for the organization of CC Music is better client relationships. This
type of effectiveness would be extremely advantage for the business and it enables the user to
get a stronger connection as well as a deeper relationship with the customers.
ii) Improved Team Coloration: The second important and significant
recommendation for CRM strategy implementation for the organization of CC Music is
improved team coloration. The organizational members of this particular organization would
be able to reduce the issues.

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CC MUSIC CASE STUDY: PART C
iii) Including Ability to Cross Sell: Another recommendation would be inclusion of
the core ability to cross selling. The needs of the customers would be identified and proper
solutions would be gained by the business.
iv) Improving Efficiency: The fourth suitable recommendation for CC Music would
be improving efficiency for serving their customers. The CRM software would record the
customers’ interactions and hence reduce the complexities to a high level for the entire
business.

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CC MUSIC CASE STUDY: PART C
References
Abu Amuna, Y.M., Al Shobaki, M.J., Abu-Naser, S.S. and Badwan, J.J., 2017.
Understanding Critical Variables for Customer Relationship Management in Higher
Education Institution from Employees Perspective.
Ascarza, E., Ebbes, P., Netzer, O. and Danielson, M., 2017. Beyond the target customer:
Social effects of customer relationship management campaigns. Journal of Marketing
Research, 54(3), pp.347-363.
Cho, Y. and Fjermestad, J., 2015. Using electronic customer relationship management to
maximize/minimize customer satisfaction/dissatisfaction. In Electronic Customer
Relationship Management (pp. 48-64). Routledge.
Laketa, M., Sanader, D., Laketa, L. and Misic, Z., 2015. Customer relationship management:
concept and importance for banking sector. UTMS Journal of Economics, 6(2), pp.241-254.
Rahimi, R. and Gunlu, E., 2016. Implementing Customer Relationship Management (CRM)
in hotel industry from organizational culture perspective. International Journal of
Contemporary Hospitality Management.
Santouridis, I. and Veraki, A., 2017. Customer relationship management and customer
satisfaction: the mediating role of relationship quality. Total Quality Management &
Business Excellence, 28(9-10), pp.1122-1133.
Sigala, M., 2018. Implementing social customer relationship management. International
Journal of Contemporary Hospitality Management.
Wali, A.F. and Wright, L.T., 2016. Customer relationship management and service quality:
Influences in higher education. Journal of Customer Behaviour, 15(1), pp.67-79.

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Wali, A.F., Wright, L.T. and Uduma, I.A., 2015. Customer relationship management for
brand commitment and brand loyalty. British Journal of Marketing Studies, 3(4), pp.45-58.
Wang, Z. and Kim, H.G., 2017. Can social media marketing improve customer relationship
capabilities and firm performance? Dynamic capability perspective. Journal of Interactive
Marketing, 39, pp.15-26.