My interest on entrepreneurship

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the Student
Name of the University
Author Note

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Table of Contents
Part 1..........................................................................................................................................2
Reflective writing.......................................................................................................................2
Part 2..........................................................................................................................................4
Introduction............................................................................................................................4
Business idea..........................................................................................................................4
Market condition....................................................................................................................7
Marketing strategy.................................................................................................................9
Competition............................................................................................................................9
Process of serving the students..............................................................................................9
Resources.............................................................................................................................11
Risk assessment....................................................................................................................11
Finance.................................................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13
Appendices...............................................................................................................................15

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Part 1
Reflective writing
In lesson 1, I have learned about the techniques of creating a new business the first
objective of the lecture is to provide a general introduction to the team so that I can make
myself more engaged with the others and then we discussed about the components of the
module and what is my expectation about the module. In this lecture I have learned about the
various process related to setting of a small business and evaluate my interest on
entrepreneurship. I have been taught that there are three ways of learning one is team
learning, another is by participating in real projects and another is theory based. In the theory
based learning I have learned about the various theories of entrepreneurship that help me to
learn the skills of managing a small business this will help me to enhance my skills of
maintaining discipline which is essential for doing a degree course. In this lecture I have
learned that enterprise is related only with wealth maximisation and creation of job.
In lecture 2, I have learned about creativity and innovation. In this lecture I have
learned that to make a business successful it is essential to have an innovative and creative
idea which will make the business distinct from the competitors. I have learned how creative
ideas can be made and how to improve the creative skills that an individual possess. I have
also learned the key points that are essential for business innovation which are creative
thinking skills, motivation, and expertise.
Lecture 3, is about assessing the ideas and making business model canvas. In this
lecture I have learned about the process of assessing the problems how to solve these
problems and how to construct a business model. I learned about the ideas about SWOT,
PESTLE and various business models. The characteristics of a successful business models
are explained by providing the examples of various organisations like Airbnb, Easyjet and

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many others are given from which I have learned how to construct a successful business
model.
In lecture 4, I have learned about various methods of marketing research
entrepreneurs and small business owners. I have learned the techniques of market research
and how to implement such market research in collecting data from the market to analyse the
market condition to take decisions for the improvement of the business. I have learned about
the various process of data collection and how to use such data.
In lecture 5, I have learned about the concept of competitive advantage and
competition, I have learned the various types of competitors how competition prevails in the
macro environment and how to gain competitive advantages over the other industry rivalries.
In week 7, I have learned about the fundamentals of marketing, value and distribution.
From this lecture I have learned about the basic concepts of marketing and how to use various
distribution process to make a business successful. Creating of value for the business is an
essential factor the process of value creation has also been taught in this lecture.
In lecture 8, I have gained knowledge on managing the human resource and the
planning of operations. I have learned about the marketing strategy operation plan and risk
analysis. The process of preparing a financial plan has been explained in details in this
lecture.

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Part 2
Introduction
In, London student community gets high appreciation from the students of the
University of West Minister. The students of the university is very dedicated to commit
themselves for performing any duty that is associated with the community of the students.
For the improvement of the community in London the students show their commitment and
are ready to do anything that will be helpful for the community. From the research it has been
obser4ved that loneliness occurs between students due to the lack of intention among the
students to create a community. The students framed several strategies that are useful to form
a student community which is essential to solve the problem of student loneliness. It has been
observed that the loneliness is causing adverse effect on the mental health of the students and
also bring depression among them. The students’ community will play a vital role in
eradicating the problem of loneliness among the students and it will help them to develop
their mental condition.
Business idea
Pain
In London millions of students come every year from different parts of the world to
pursue their education. In addition to the foreign students there are students from different
regions of United Kingdom who have different social cultural background. The rapid growth

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of urbanisation and the effect of globalisation has become a part of the life style in London.
This globalisation has affected negatively on the social structure of the community. In the
current situation the students cannot interact with each other due to their socio cultural
differences and that create obsession among them that leads to loneliness, which become a
major reason of pain that the students feel and become a mental patient. the major
characteristic of the population of London is that there is lack of emotion among the people
of London and that make a significant gap of communication between the students of
different countries and the local students which creates loneliness, the students always feel
that they are treated differently and fail to make relation with others and therefore they does
not enjoy their studies properly and feel lonely. The lack of motivation and encouragement to
communicate and make contact with new persons has created a severe problem of loneliness
among the students (Shukla and Joshi 2017).
Product service details
A student organisation which is created to solve the problem of loneliness among
students is not a student union. The proposals created by the LSA that it will run by the
members of the students union. The LSA will create a student board which will contain
representative of every student union and there will be two advisors who will give necessary
advice to the representatives. The concept of the LSA is unique as there is no specific
community created for solving the problem of loneliness of the students in the entire London
(Costa et al 2019).
Every student union will select a representative who does not have a specific role in
the student union, the advisors will help the representative on their daily tasks.
The LSA will continuously try to find out the problem of the students who feel lonely
and does not want to interact with the other students. The LSA will provide the following