Business Plan for My Pet Nanny

Read this business plan for My Pet Nanny, an innovative pet boarding company in UK. Learn about the company's mission, target market, competitive analysis, marketing strategy, and more.

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Business Plan 1
Executive Summary
The purpose of the paper is to enlighten the reader about the information of the new venture that
is My Pet Nanny. The organization is a part of the pet boarding industry present in UK. The new
venture is to be established in east London, UK. Further, the objective of the report is to evaluate
the information about the new start-up and with the opportunity analysis for the company. The
business has an adequate infrastructure for the dog stay, it has also a playing area specialized for
the dogs. The kennels are formed separately for all sizes of dogs and puppies. The training room
contain specialized equipments for the dogs that help them to learn and do not harm them. My
Pet Nanny is an animal friendly space that that is specially created for the dogs, however, the
business is planning to diversify the physical location in next three years. My Pet Nanny
organization has gained specialization in providing care services to the dogs in the market of UK.
The company has initially begun with providing dog care services and wants to grow in
providing more such services to more pets in UK. The services of the organization are dispersed
in whole of UK, further the business is aiming to grow in next three succeeding years as the
business is aiming to switch to a larger space after three years. More details about the paper are
discussed below:

Business Plan 2
Contents
Company Description......................................................................................................................3
Opportunity Analysis.......................................................................................................................3
Macro-environmental Analysis...................................................................................................3
SWOT......................................................................................................................................3
PEST........................................................................................................................................4
Porter’s Five Forces.................................................................................................................4
Environmental Analysis...............................................................................................................4
Financial Feasibility.....................................................................................................................5
Target Market Segments..............................................................................................................5
Competitive Analysis...................................................................................................................6
Marketing Strategy and Plan...........................................................................................................6
Marketing Plan.............................................................................................................................6
Marketing Mix.............................................................................................................................6
Management and Operations...........................................................................................................7
Management team and employees...............................................................................................7
Organisational chart.....................................................................................................................8
Research and development..........................................................................................................8
Physical location(s)......................................................................................................................8
Production processes...................................................................................................................9
Inventory control systems............................................................................................................9
Quality assurance methods..........................................................................................................9
Financial Analysis and Projections..................................................................................................9
Sources and uses of capital..........................................................................................................9
Cash flow projections................................................................................................................10
Summary P & L.........................................................................................................................11
References......................................................................................................................................12
Appendices....................................................................................................................................14

Business Plan 3
Company Description
The mission of the organization My Pet Nanny is to provide a shelter to the dogs whose parents
do not have time to feed them or take care of them. The mission of the organization aims to treats
all the pets with care and provide them home away from home. The company adequately
understand the feeling and attachment of the owners with their pets due to which they try to
completely provide them a safer and family like feeling at the boarding house. The objective of
the profit making pet boarding organization is to help the people of UK with their dogs and make
their lives easier. People now a days face difficulty in maintain work life balance due to which
they are unable to give time to people connected to them. So, the goal of My Pet Organization is
to help such people in providing a loving life to their pets. The concept of this type of
organization is very new to the environment. Only animal lovers can form such an organization
because it requires complete concentration of employees on the pets. The concept of this
organization is to provide a home to the dogs away from their actual home.
Opportunity Analysis
Macro-environmental Analysis
SWOT
 The biggest strength of the company is that the business is innovative and it requires high
experience to operate the activities. There is presence of low level of competition in the
target market.
 Weakness of My Pet Nanny business is that there is high level of transportation cost and
limited flexibility in pricing. Competitors offer similar type of services that makes the
company indifferent.
 An opportunity for the business is to grow through online sales. Procurement of more
resources and additional stores can also help the business to grow repeatedly.
 Increased price of input can affect the profit margin of the company. Also competitors are
the biggest threat for the organization (Braverman 2016).

Business Plan 4
PEST
 Political: increasing level of regulations and legislations for pet care can adversely affect
the functioning of the company.
 Economic: the economic factors of the country are favourable for business and
entrepreneurial innovations as well.
 Social: Increasing love and affection for the pets in the environment has boosted up the
growth of pet industry.
 Technological: the country adequately makes use of technology in their business
functions and initiate competitiveness in the target market (Salzman 2000).
Porter’s Five Forces
 Threat of entry: There is low degree of threat of new entrant because of the differential
industry requirements.
 Supplier’s power: There is moderate degree of power with supplier because there are
numerous suppliers present in the market (Burns 2016).
 Buyer’s power: The buyers have low bargaining power because it is their need to appoint
a person to take care of their pets.
 Threat of substitution: There is low degree of threat of substitution as no other industry
performs such activities.
 Industry rivalry: there is high degree of competition present in the market. There are less
competitors but tough competition is present between them (Krause-Parello 2012).
Innovation and Entrepreneurial Focus: Industry in which My Pet Nanny Company is working
is innovative as well as different. The employees need to make use of innovative and different
functions to make the sty comfortable for the pets and make them friendly as well. Many
innovative and technological tools are used to treat the pets. The company is trendy and
innovative in the market that adds attractiveness in the services. There are not many competitors
of the business so the company gains first mover advantage. Also, the training style and
accessories helps the business to attain competitive advantage.
Environmental Analysis
The fact should be noted that not all people in the world would relate to the business or aspire to
create such a start-up because in this business more than funds, love and devotion towards pets is

Business Plan 5
required. Not all people present in the community take it as a good job or a start-up business
however, the fact should be noted that with the changing environment the pet industry is
booming progressively (Cavusgil, et. al., 2014).
Financial Feasibility
(Source: Statista 2019)
From the above mentioned graph, it can be clearly seen that the pet industry of UK is growing
repeatedly. In the previous year of 2018, the industry made profit of 5099.3 million euros. More
than 47 % of people have claimed to own a pet in the previous year that shows high level of
opportunity for the companies like My Pet Nanny to grow (Statista 2019).
Target Market Segments
Demographic: on the basis of this type of segmentation the company should target two groups
that are baby boomers and millennial. Baby boomers are the people adopt a pet to treat them as
their real baby. They replace babies with pets. Millennial are the new generation young people
who believe that pets are far for better are human and they are first friend of human.
Psychographic: On the basis of this type of segmentation, the company aims to target people who
like pets and love being around them.

Business Plan 6
Geographic: On the basis of this type of segmentation, the company should target all the pet
owners present in UK.
Behavioural: The Company should target families and young people who have a rich and high
class lifestyle (Balducci, et. al., 2015).
Competitive Analysis
Nina Nannies and Pet Nanny are the two direct competitors of the company My Pet Nanny. Both
the competitors of the company are based in UK and provide similar services to the customers in
the target market. The only difference between the competitors and My Pet Nanny is that the
organization is a home based organization that further aims to relocate after 3 consistent years of
success. Whereas, the other companies own their infrastructure that does not provide a home like
feeling to the pets (Pet Nanny 2019).
Marketing Strategy and Plan
Marketing Plan
Market research: Under the market research process, the company should analyse the needs and
requirements of consumer along with competitive landscape so as to gain valuable insights about
the consumer and market conditions as well (Chatfield 2018).
Market structure: The pet industry shows monopolistic market structure.
Competitors: Nina’s Nannies and Pet Nanny are the two major competitors of My Pet Nanny
(Nina Nannies 2019).
Segmentation and Targeting: The Company should target baby boomers and millennial
customers who are pet owners and live a rich lifestyle.
Marketing Objectives: The marketing objective of My Pet Nanny Company is building a strong
brand awareness through efficient services of the company. The company should aim to reach to
the target customers are provide them efficient services and grow within a time frame of one year
(Quinlan, et. al., 2019).

Business Plan 7
Marketing Mix
Products/Services: pet boarding, pet walk, feeding and care taking are the services that the
company serves to the customers in the target market.
Pricing: Minimum agency fee is £14 and further cost increases with the increasing services and
stay.
Promotion: The Company should make use of effective social media platforms to promote the
business. They should also make use mouth to mouth promotion techniques and advertisement
through pamphlets and radio (Fan, Lau, and Zhao 2015).
Place: The Company should target the pet owners present in UK.
Management and Operations
Management team and employees
The company works with a bunch of animal lovers who do not feel working in My Pet Nanny as
their job, instead they enjoy their job. The people of the company are pet friendly and are trained
to take care of the pets. The management team of the company are concerned with increasing the
sales for the business by providing effective and efficient services. The employees of the
company are resident of UK only and work of double shifts. Morning and night shifts are allotted
to the employees on the basis of their preference and they work under the guidance of the
managers. The front desk and the back desk employees are segregated differently on the basis of
their job roles and responsibilities. Further, the employees of the company need to qualify in
various tests before joining the company because they are going to treat the lives that are very
precious to people. So, the employees of My Pet Nanny are efficient and dedicated to work with
the company and grow (Armstrong, et. al., 2015).

Business Plan 8
Organisational chart
Above mentioned is a simple organizational chart of My Pet Nanny Company where the CEO is
the head of the company, under whom employees are divided into three heads that are marketing,
sales and services.
Research and development
As the fact is known that the pet industry is complex and diversified and not many people have
enough information about it. So, the company assigned the marketing team to research the
attributes of the industry so as to initiate services that can help them to effectively succeed in the
target market. Research and development aspect helps the company to rather information and
new techniques with the help of which they can proceed to attract and satisfy more customers in
the target market of UK (Weinstein 2013).
Physical location(s)
The company is located in East London, UK so that mostly target all cities present UK. The
organization provides boarding, facilities to the customers dispersed in UK. However, the carer,
walker etc. facilities are provided to the pets living in London itself. The organization is
occupied with well-equipped vans to help the pets to locate at their respective areas. The
company provides logistics facilities to the customers present in London, they send three to four
people in van while going to board a pet. Further, the major areas of work for the company My

Business Plan 9
Pet Nanny are Redbridge, Havering, Newham, City of London, Bexley, Barnet, Haringey,
Chelsea, Westminster etc. (Lechner, and Gudmundsson 2014).
Production processes
As there are no products served by the company in the target market, so the company directly
deliver the services to the end users in the market. The company does not have any mediator in
between that help the business to appropriately deliver the services in the market. Services are
directly produced by the end of employees of the company are directly delivered to the pets
present with them. Pets are the service receiver but the customers for the company are their
owners. Lastly, it is should be noted that the company adequately train the employees so that
they can deliver the services according to the quality standards of My Pet Nanny Company
(Blackburn, Hart, and Wainwright 2013).
Inventory control systems
Medicines, animal food, handling equipments etc. are the inventory for the company My Pet
Nanny. Although the inventory of the company have a long life existence but still it is required
for the business to take care of the food and medicines of the pets. The company need to store the
inventory at a dry place, also the equipments should not have sharp edges. The equipments
should be dirty because animals lick and chew everything (Statista 2019).
Quality assurance methods
There is no fixed way of measuring the quality of service provided by the employees because of
its nature. Also, it is difficult for the company to determine the quality standards because their
ultimate service receiver cannot explain their level of satisfaction while attaining the service by
them. So, it should be noted that company monitor the quality by appropriately training the
employees and keeping an eye on the work that they perform.
Financial Analysis and Projections
Sources and uses of capital
In order to raise loan for the business, the management need to allocate funds from the capital of
owner and other financial institutions. Owner’s equity is the state of the owner that is procured

Business Plan 10
from the personal resources of the owner. As this type of business is a sole proprietorship so
owner’s capital is one of the best ways to raise funds for the business. Taking loans from friends
and family can also help the business to grow (Fifield 2012). Further, debts can also be taken
from financial institutions and banks to support the functioning of the business. The company
can take from the financial institution up to 60 % of their resources. So, in this way, the company
can allocate funds from various sources to initiate business functions. Below mentioned is the
segregation of funds allocated:
Owner’s Capital: £ 10,000
Friend’s Loan: £ 10,000
Loan from Financial Institutions: £ 10,000
Cash flow projections
Cash Flow Statement
Cashflows from Operations April May June July August September October November December January February March
Cash receipts from customers
(enter positive amounts)Cash Sales 2,100.00£ 2,205.00£ 2,315.25£ 2,431.01£ 2,552.56£ 2,680.19£ 2,814.20£ 2,954.91£ 3,102.66£ 3,257.79£ 3,420.68£ 3,591.71£
Cash collected from customers (debtors) 1,500.00£ 1,575.00£ 1,653.75£ 1,736.44£ 1,823.26£ 1,914.42£ 2,010.14£ 2,110.65£ 2,216.18£ 2,326.99£ 2,443.34£ 2,565.51£
Funding from Creditors -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Stock purchased, not yet paid 1,500.00£ 1,575.00£ 1,653.75£ 1,736.44£ 1,823.26£ 1,914.42£ 2,010.14£ 2,110.65£ 2,216.18£ 2,326.99£ 2,443.34£ 2,565.51£
Cash paid for 1,000.00£ 1,050.00£ 1,102.50£ 1,157.63£ 1,215.51£ 1,276.28£ 1,340.10£ 1,407.10£ 1,477.46£ 1,551.33£ 1,628.89£ 1,710.34£
(enter negative amounts)Total Expenses -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Inventory (stock)purchases -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Funding to Debtors
Sales made not yet collected -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Net Cash Flow from Operations 6,100.00£ 6,405.00£ 6,725.25£ 7,061.51£ 7,414.59£ 7,785.32£ 8,174.58£ 8,583.31£ 9,012.48£ 9,463.10£ 9,936.26£ 10,433.07£
Investing Activities -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Cash receipts from -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter positive amounts)Sale of property and equipment -£ -£ -£ -£ 5,000.00£ -£ -£ -£ 8,000.00£ -£ -£ -£
Matured Investments 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£
Cash paid for -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter negative amounts)Purchase of property and equipment -£ -£ 4,000.00£ -£ -£ -£ 8,000.00£ -£ 6,000.00£ -£ -£ -£
Purchase of investments 1,000.00£ 2,500.00£ 5,000.00£ 1,500.00£ 800.00£ 6,000.00£ 1,100.00£ 1,250.00£ 1,500.00£ 1,350.00£ 14,000.00£ 2,000.00£
Net Cash Flow from Investing Activities 4,000.00£ 2,500.00£ 4,000.00-£ 3,500.00£ 9,200.00£ 1,000.00-£ 4,100.00-£ 3,750.00£ 5,500.00£ 3,650.00£ 9,000.00-£ 3,000.00£
Financing Activities -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Cash receipts from -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter positive amounts)Increase in short term debt 1,000.00£ 1,000.00£ 1,000.00£ 1,000.00£ 1,000.00£ 1,000.00£ -£ 1,000.00£ 1,000.00£ 1,000.00£ 1,000.00£ 1,000.00£
Increase in long term debt -£ -£ -£ -£ -£ -£ -£ -£ 5,000.00£ 5,000.00£ 5,000.00£ 7,000.00£
Increase in equity (proceeds from owners) 500.00£ 5,000.00£ 10,000.00£ 8,000.00£ 9,000.00£ 7,000.00£ 5,500.00£ 4,500.00£ 8,500.00£ 7,000.00£ 9,500.00£ 10,000.00£
Cash paid for -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter negative amounts)Repayment of loans 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£ 5,000.00£
Net Cash Flow from Financing Activities 3,500.00-£ 1,000.00£ 6,000.00£ 4,000.00£ 5,000.00£ 3,000.00£ 500.00£ 500.00£ 9,500.00£ 8,000.00£ 10,500.00£ 13,000.00£
Net Increase in Cash 660.00£ 990.50£ 872.53£ 1,456.15£ 2,161.46£ 978.53£ 457.46£ 1,283.33£ 2,401.25£ 2,111.31£ 1,143.63£ 2,643.31£
Cash at End of Year 660.00£ 990.50£ 872.53£ 1,456.15£ 2,161.46£ 978.53£ 457.46£ 1,283.33£ 2,401.25£ 2,111.31£ 1,143.63£ 2,643.31£
The fact should be noted that the company holds adequate amount of cash at the end of the year
that is required by them to begin in the next accounting year. The cash flow statement of the
business clearly shows growing profits.

Business Plan 11
Summary P & L
Profit & Loss Statement
Apr 19 Apr 20 Apr 21
Income
Total Sales 20,100 25,210 31,450
Less Total Disc/Comm 1,500 1,875 2,344
Total Net Income 18,600 23,335 29,106
Less Total Cost of Gooods Sold 1,800 950 2,895
Gross Profit 16,800 22,385 26,211
Expenses
General & Administrative 1,000 1,000 1,000
Marketing & Promotional 2,350 2,585 2,844
Operating Expenses 2,144 3,144 3,144
Motor Vehicle Expenses 1,208 1,211 1,213
Website Expenses 450 450 450
Total Employment Expenses 9,050 9,390 9,984
Occupancy Costs 335 373 419
Other Expenses 10,200 10,200 10,200
14,879 16,492 17,391
Monthly Net Profit / (Loss) 1,921 5,894 8,821
1,921 7,815 16,635
0.903226 0.959289 0.900537
0.10328 0.252561 0.303049
9.333333 23.56316 9.053972
16473.18 17191.38 19311.4
Month
Total Year to Date Net Profit /
(Loss)
Mark Up
((Net Income Less Cost of Goods Sold)
/ (Cost of Goods Sold)) x 100
Break Even
( Expenses/((1-(Cost of Goods Sold/
Net Income))
Gross Margin
(Gross Profit / Net Income)
Net Margin
(Net Profit / Net Income)
Profit and Loss Ratios
Total Expenses
It is expected that the company will earn revenue of £ 1921 million which will subsequently
increase in the following two years that are £ 5894 million and £ 8821 million.

Business Plan 12
References
Armstrong, G., Kotler, P., Buchwitz, L.A., Trifts, V. and Gaudet, D., 2015. Marketing: an
introduction.
Balducci, M., Manvydas, T.C., Kohl, N. and Koelfgen, P., Experian Marketing Solutions Inc,
2015. Systems and methods for processing consumer information for targeted marketing
applications. U.S. Patent 9,152,727.
Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development, 20(1), pp.8-27.
Braverman, I., 2016. Pet Subjects [online]. Available from <
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2889367> [Accessed on 27 Feb 2019].
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Pearson Australia.
Chatfield, C., 2018. Introduction to multivariate analysis. UK: Routledge.
Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business intelligence
through the lens of marketing mix. Big Data Research, 2(1), pp.28-32.
Fifield, P., 2012. Marketing strategy. UK: Routledge.
Krause-Parello, C.A., 2012. Pet ownership and older women: The relationships among
loneliness, pet attachment support, human social support, and depressed mood. Geriatric
Nursing, 33(3), pp.194-203.
Lechner, C. and Gudmundsson, S.V., 2014. Entrepreneurial orientation, firm strategy and small
firm performance. International Small Business Journal, 32(1), pp.36-60.

Business Plan 13
Nina Nannies., (2019). About Us [online]. Available from <
https://www.ninasnanniesforpets.co.uk/live-in-care/> [Accessed on 27 Feb 2019].
Pet Nanny., (2019) About [online]. Available from < http://www.petnannyltd.co.uk/about>
[Accessed on 27 Feb 2019].
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
Salzman, M., 2000. Pet trends: the state of the pet industry. Vital speeches of the day, 67(5),
p.147.
Statista., (2019) Market value of pet care products in the United Kingdom (UK) from 2013 to
2018 (in million euros) [online]. Available from <
https://www.statista.com/statistics/491371/pet-care-united-kingdom-uk-market-value/>
[Accessed on 27 Feb 2019].
Statista., (2019) When you go away from home, what arrangements do you typically make for
your pet? [online]. Available from < https://www.statista.com/statistics/541063/pet-
arrangements-when-away-united-kingdom-uk/> [Accessed on 27 Feb 2019].
Weinstein, A., 2013. Handbook of market segmentation: Strategic targeting for business and
technology firms. UK: Routledge.

Business Plan 14
Appendices
Detailed P & L

Business Plan 15
Profit and Loss Statement
Month Apr 19 Apr 20 Apr 21
Income
Sales
Sale of goods/services 20,000.00£ 25,000.00£ 31,250.00£
Sundry Income (e.g. Commission earned,
frachise fees etc.) 50.00£ 100.00£ 50.00£
Etc. 50.00£ 110.00£ 150.00£
Total Sales 20,100.00£ 25,210.00£ 31,450.00£
Less Discounts/Commissions
Sales Discounts given 1,000.00£ 1,250.00£ 1,562.50£
Sales Commissions paid 500.00£ 625.00£ 781.25£
Total Discounts/ Commissions 1,500.00£ 1,875.00£ 2,343.75£
Total Net Income 18,600.00£ 23,335.00£ 29,106.25£
Cost of Sales
Opening Stock -£ 200.00£ 1,750.00£
Stock Purchased 2,000.00£ 2,500.00£ 3,125.00£
2,000.00£ 2,700.00£ 4,875.00£
Less Closing Stock 200.00£ 1,750.00£ 1,980.00£
Total Cost of Sales 1,800.00£ 950.00£ 2,895.00£
Gross Profit 16,800.00£ 22,385.00£ 26,211.25£
Expenses
General & Administrative
Bank charges 500.00£ 500.00£ 500.00£
Credit card commission 100.00£ 100.00£ 100.00£
Consultant fees 150.00£ 150.00£ 150.00£
Office Supplies 80.00£ 80.00£ 80.00£
Business insurance 90.00£ 90.00£ 90.00£
Etc. 80.00£ 80.00£ 80.00£
Total General & Administrative 1,000.00£ 1,000.00£ 1,000.00£
Marketing & Promotional
Advertising 1,000.00£ 1,100.00£ 1,210.00£
Promotion - General 1,200.00£ 1,320.00£ 1,452.00£
Promotion - Other 80.00£ 88.00£ 96.80£
Etc. 70.00£ 77.00£ 84.70£
Total Marketing & Promotional 2,350.00£ 2,585.00£ 2,843.50£
Operating Expenses
Newspapers & magazines 1,500.00£ 2,500.00£ 2,500.00£
Parking/Taxis/Tolls 100.00£ 100.00£ 100.00£
Laundry/dry cleaning 400.00£ 400.00£ 400.00£
Cleaning & cleaning products 78.00£ 78.00£ 78.00£
Sundry supplies 41.00£ 41.00£ 41.00£
Equipment hire 25.00£ 25.00£ 25.00£
Etc. -£ -£ -£
Total Operating Expenses 2,144.00£ 3,144.00£ 3,144.00£
Motor Vehicle Expenses
Fuel 400.00£ 401.00£ 402.00£
Vehicle service costs 608.00£ 609.52£ 611.04£
Tyres & other replacement costs 100.00£ 100.00£ 100.00£
Insurance 100.00£ 100.00£ 100.00£
Registrations -£ -£ -£
Total Motor Vehicle Expenses 1,208.00£ 1,210.52£ 1,213.04£
Website Expenses
Domain name registration 200.00£ 200.00£ 200.00£
Hosting expenses 250.00£ 250.00£ 250.00£
etc -£ -£ -£
Total Website Expenses 450.00£ 450.00£ 450.00£
Employment Expenses
Permanent -£ -£ -£
Salaries/Wages 1,000.00£ 1,250.00£ 1,562.50£
PAYE 500.00£ 625.00£ 781.25£
Superannuation 200.00£ 250.00£ 312.50£
Other - Employee Benefits 200.00£ 250.00£ 312.50£
Recruitment costs 150.00£ 15.00£ 15.00£
Total Perm. Employment Expenses 2,050.00£ 2,390.00£ 2,983.75£
Casual
Salaries/Wages 2,000.00£ 2,000.00£ 2,000.00£

Business Plan 16
Balance Sheet
Apr 19 Apr 20 Apr 21
Current Assets
2,000.00£ 5,000.00£ 5,000.00£
300.00£ 400.00£ 800.00£
General 200.00£ 200.00£ 200.00£
Rates 100.00£ 100.00£ 100.00£
Workcover 25.00£ 25.00£ 25.00£
Insurance 50.00£ 50.00£ 50.00£
Etc.
Total Prepaid expenses 375.00£ 375.00£ 375.00£
Inventory
Raw material 200.00£ 1,750.00£
Total Inventory 1,800.00£ 950.00£ 2,895.00£
Short term Investments 50.00£ 500.00£ 700.00£
Other current assets -£ 500.00£ 250.00£
4,525.00£ 7,725.00£ 10,020.00£
Fixed Assets
Store Fit Out 500.00£ 1,000.00£ 1,100.00£
Office Equipment 200.00£ 300.00£ 400.00£
Buildings & improvements 300.00£ 3,000.00£ 3,000.00£
Furniture & Fixtures 600.00£ 600.00£ 600.00£
Etc.
900.00£ 3,600.00£ 3,600.00£
Total Assets 5,425.00£ 11,325.00£ 13,620.00£
Current Liabilities
Bank Overdraft -£ 1,000.00£ 200.00£
Credit Card Debt 500.00£ 800.00£ 600.00£
300.00£ 1,200.00£ 900.00£
-£ 200.00£ 300.00£
-£ 150.00£ 400.00£
-£ 200.00£ 200.00£
-£ 400.00£ 400.00£
200.00£ 500.00£ 800.00£
Etc.
1,000.00£ 4,450.00£ 3,800.00£
Long Term Liabilities
Motor Vehicle Loan 100.00£ 500.00£ 300.00£
Equipment Finance 300.00£ 1,500.00£ 1,000.00£
Long term Loans 10,000.00£ 2,000.00£ 1,000.00£
10,400.00£ 4,000.00£ 2,300.00£
Total Liabilities 11,400.00£ 8,450.00£ 6,100.00£
Net Assets 5,975.00-£ 2,875.00£ 7,520.00£
Owners Funds 7,896.00-£ 4,939.50-£ 9,115.13-£
Retained Earnings -£ -£ -£
Current Year Profit 1,921.00£ 7,814.50£ 16,635.13£
Total Shareholders Funds (Equity) 5,975.00-£ 2,875.00£ 7,520.00£
Balance Sheet Ratios
Current Ratio (Current Assets / Current Liabilities) 4.525 1.735955056 2.636842105
Quick Ratio ( Current Assets less inventory) / (Current Liabilities less bank overdraft) 3 2 2
ROCE (EBIT/ Capital Employed) 0.434124294 0.857236364 0.898230652
Assets
Total Current Liabilities
Total Long Term Liabilities
Balance Sheet
Prepaid Expenses
Cash on hand
Month
Total Current Assets
Liabilities
Debtors
Total Fixed Assets
Creditors
GST collected
Superannuation
PAYG Witholding Payable
Workcover Insurance Payable
Current portion of long term debt
Shareholders Funds ( Equity)

Business Plan 17