ACC702 Managerial Accounting

NAB Bank non-financial performance 1
NAB BANK NON-FINANCIAL PERFORMANCE
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NAB Bank non-financial performance 2
NAB Bank utilizes several non-financial performance strategies that makes up its culture.
The aim is to achieve maximum goal realization and a wide market dominance. NAB Bank has
been able to obtain faster and successful development and business through its non-financial
business strategies (Grant, 2016). Take Rate and Customer retention and churn as non-financial
metrics of the NAB Bank are usually closely inter-related are usually applied according to the
annual report. A company that lacks good Take Rate and Customer retention and churn as non-
financial metrics is known to face challenges in achieving business growth and customer base
goals (Frynas, Mellahi and Pigman, 2006). This will paper non-financial performance business
strategies of NAB Bank. The alignment of Brand Preference planning, Market share, Innovation,
Customer experience and the business strategies is also elaborated in the report.
Recently according to the 2018 annual report, NAB Bank has acquired market share with
a higher customer retention rate and improved customer services. The bank aims at offering
enhanced personal computing skills to its creative professionals, professors, consumers, and
students in all areas they serve. Its improved tech innovative internet offerings, software, and
hardware facilitate delivery of computing experience to those who are its customers. The
alignment between marketing strategy and business strategy has shown success and assisted
NAB Bank in retaining their market share and value (Goldman & Gabriel, 2005). The success of
NAB Bank is directly associated with its use of several business strategies.
Brand Preference is the relative advantage of the bank’s business in association to its
competitors. If a company possesses a higher cumulative Brand Preference of its activities and
products compared to its competitors, then it is said to have the market advantage (Piccoli &
Ives, 2005). Also, a company that is aware of the brand preference difference between its
competitors and itself can implement ways to gain the brand advantage. Implementation of brand