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Paper on Marketing Plan and Strategies

7 Pages1107 Words290 Views
   

Added on  2020-04-01

Paper on Marketing Plan and Strategies

   Added on 2020-04-01

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Paper on Marketing Plan and Strategies_1
IntroductionThis paper evaluates the marketing plan and strategies of Digitech Solutions. DigiTech solutions firm is a technology company whose aim is to provide IT solutions to corporate clients in the United States and abroad. The company specializes in web design, creating security programs for businesses, cloud computing, designing web applications, mobile applications, and offering IT consultancy services (Woodall, 2007). This paper provides a brief analysis of the companies` marketing plan with the vision mission of the company being well alignedto the day to day activities of the organization.MissionDigiTech solutions offer its customers unique and high performing products and outstanding services that are focused to achieve the specific needs of the customer. DigiTech focuses on providing IT solutions to its customers and it is dedicated to research and development to ensure that the company develops mobile applications that are easy to use and at a very low cost. The company is committed to offering its customers latest and new technological solutions that help to meet their specific business needs and that help them to achieve efficiency in their organizations. DigiTech values hard work and commitment of its workers and it offers its employeesa good working environment to help them perform optimally.VisionThe vision of DigiTech is to become the leading IT solutions and consultancy company in the USA and regionally. This will be achieved through dedication to
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exceeding the expectations of consumers and offering them highly competitive products and services.Core Values of DigiTechIntegrityCompetence Honesty RespectInnovationLeadership ExcellenceThe core values of the company stated above are aligned by my personal image when designing strategies, negotiating contracts and leading employees by ensuring that I live a principled life that is governed by principles. I always ensure that the urge of making more profits does not make me disregard values such as honesty. Ensuring honest relationship with clients and employees helps to inspire confidence in them. Becoming the focal point of the company’s innovation by designing new products for the company will help to align the value of innovation with my everyday life. Respectfor all people and especially employees as well as offering exceptional leadership in times of crisis will help to enforce these values in the organization (Shankararaman, Kar, Gupta, Deshmukh&Thonse, 2016).
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