Personal Business Plan for Marketing Manager Interview Preparation

PERSONAL BUSINESS PLAN

Table of Contents
1.0 Vision and Opportunity.............................................................................................................3
1.1 Goals......................................................................................................................................3
1.2 Purpose, values and mission (Three questions).....................................................................3
1.3 Market and opportunity.........................................................................................................4
2.0 Marketing and Implementation Strategy...................................................................................4
2.1 Market positioning statement................................................................................................4
2.2 Compelling values offered to employers and society............................................................4
2.3 Differentiation from other UAE students..............................................................................4
3.0 Risks and Mitigation..................................................................................................................5
3.1 Key milestones.......................................................................................................................5
3.2 Measurement of the milestones.............................................................................................5
3.3 External factors......................................................................................................................5
3.4 Contingency and risk mitigation strategies............................................................................6
3.5 Daily ethical practices............................................................................................................6
3.6 Three mentors........................................................................................................................6
3.7 Six-word memoir...................................................................................................................7
References:......................................................................................................................................8
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1.0 Vision and Opportunity
1.1 Goals
 To prepare for my interview and crack the profile of a marketing manager in a reputed
restaurant
 To gain experience in terms of product handling, service offerings, customer handling,
sales margin, etc. through working in the restaurants
1.2 Purpose, values and mission (Three questions)
Purpose
 To establish an entity that can contribute enough employment to the community (Cottrell,
2015)
 To contribute welfare and uplift wellbeing in the society
Values
 To provide the resources with correct benefits that can help them to evolve in their
personal and professional life with the company
 Add value to customer’ life through correct service offerings
Missions
 To offer the best quality food to the society
 To uplift people empowerment
 Add value to the lives of both internal and external stakeholder
3 Key Questions
 How can I be remembered?
 How can improve the current communal state with my entrepreneurship abilities?
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