Social Media as a Marketing Tool

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Contents
Introduction.................................................................................................................................................2
Objectives................................................................................................................................................3
Literature.....................................................................................................................................................3
Literary aspect of social media in the real world.....................................................................................5
Twitte..................................................................................................................................................6
Facts and Figures.........................................................................................................................................7
Analysis.....................................................................................................................................................12
Future research..........................................................................................................................................12
Conclusion.................................................................................................................................................14
References.................................................................................................................................................15
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Introduction
The research study is based on the topic ‘Social Media as a Marketing tool’. Social media
like Facebook, Instagram, Twitter, Snapchat and other internet applications are used to create a
buzz in marketing because people are highly active on these websites (Quora, 2019). It offers
many advantages to both the buyer and the seller as it offers a platform to connect through the
customers. It has been marked as a platform for various small startups by students to
multinational companies for availing further benefits. It has two ways
1. One by building followers, sharing useful, creative content and running interesting
contests to engage your followers.
2. The second way is by paid promotion through any media like Facebook, Instagram,
Snapchat, YouTube and many more (Socialmarketing, 2012).
It has become an important part of online marketing in the present world. It includes various
companies that have taken the potential advantage of this media and got benefitted also. Because
of its wide coverage various books have been written over social media marketing which act as a
helping hand for its users like The Zen of social media marketing (Lake & Laura, 2019).
It offers benefits like sharing of business profile of an organization on such sites can help a
lot to gain traffic. It provides the opportunity of direct contact with the customer which enables
them to know their interest and choices more clearly. It also supports more loyal customers and
better relation between the customers and the organization (Bhat, 2018). It can be used as a
research tool for conducting a survey about the needs and wants of the customers without
personally contacting them. Number of likes and share on a particular post about a product can
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suggest its popularity and reaction among the buyers. Regular use of social media for the
marketing of a business may improve the search engine ranking within a year (Media, 2019). But
it has some drawbacks like it does not guarantee success, regular attention and proper knowledge
must be require for an effective social media marketing (Jens, 2015). There might be the chances
of hacking of personal data also that can create biggest threat to the company (Memeburn, 2014).
Objectives
The main objective behind conducting this research study is to gain knowledge about the
whole marketing process through social media, further includes the following
 To understand the effectiveness of marketing through this media.
 To appreciate the advantages it offers.
 To be aware about its results and the problems that may arrive.
 To realize its enhancement in the present world.
 To be familiar with its top benefitted organizations.
Literature review
Khan and Jan (2015) have undertaken a study where they concluded that social media
and social media marketing are replaceable with each other but both are used to emphasis
different objectives. Social media is used to connect the humans in the virtual world by assisting
in communication similarly social media marketing is used for connecting people with the
Brands as they both remove the factor of distance in their activity and offer the advantage of
being visible to a large section of people electronically. Yet they both have different objective
and purpose as social media whereas social media marketing is used to increase the awareness
about the Brand to enhance sales. The former is used for building relation between the
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