Narrative Leadership Towards Achieving a Common Goal

Added on -2020-02-18

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Running head: LEAD AND INFLUENCE Lead and Influence Name of the Student Name of the University Author Note
1LEAD AND INFLUENCEPart I - NarrativeLeadership is the ability of an individual to guide and influence a group of people todirect their work towards achieving a common goal (Cummings & Worley 2014). I worked inKantar Media, as a Team Leader from April 2014 to October 2016, which required me to takecertain decisions to ensure smooth flow of activities in the organization. Kantar Media is theData Investment Management division of WPP, one of the world’s most sought after,information, insight and consultancy groups. A team consists of people, with different backgrounds and cultures having differentlevels of understanding. Accordingly, the instructions need to be specific, so that there is nomisunderstanding on the part of the team members. Kantar Media takes pride in delivering highquality data and services to help clients focus on formulating strategies in an efficient andeffective manner (Kaufer & Carley, 2012). Any deviation from the plans formulated will surelylead to problems and enhance the chances of the quality getting compromised. I had to manage ateam of 75 people, having expertise in different domains. A problem arose when, whileprocessing advertisements, certain members had completely misinterpreted the requirements,resulting in different outcomes. Obviously, where hefty amounts are invested by the end clients,mistakes prove to be costly (Lian & Tui, 2012). I had informed the client about the problemswhich certain team members had in understanding the requirement, despite giving them propertraining. I assured the client, there would not be repetition of the blunders committed and makesure the quality of work is upheld. This sense of responsibility drew appreciation from the clientand hence they ensured full assistance to the ones facing problems, through training sessions, tounderstand their positions better (Nongo & Ikyanyon, 2012). Accordingly, I had a one-on-one
2LEAD AND INFLUENCEsession with each member of the team and subsequently training sessions was arranged throughskype, to clear all the doubts and increase their efficiencies.The problem was triggered through the emails received from the client, regarding theerrors committed by some of my team members. I had to take a prompt decision as thecompany’s pride was at stake and the situation demanded me to look at the larger picture and notget concerned about the relationship with the team members.In any crisis situation, taking a decision would surely present a dilemma to theprotagonist. He needed to do the balancing act of maintaining the image of the company in frontof the clients and also make sure, that the steps initiated by him, do not lead to differencesbetween him and his team members. For some of the stakeholders, the situation had triggered anegative reaction, where they seemed to contemplate on lowering their stakes in the company butfrom a broader perspective, the actions had helped to uphold the reputation and image of theorganization.

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