National Culture Adaptation by Multinational Enterprises: IKEA and Wayfair

Trends in the Global
Business Environment

Contents
Contents.........................................................................................................................................2
MAIN BODY...................................................................................................................................1
6. National Culture adaptation by multinational enterprises that are IKEA and Wayfair
to operate in international business environment................................................................1
REFERENCES..............................................................................................................................4

MAIN BODY
6. National Culture adaptation by multinational enterprises that are IKEA and Wayfair to
operate in international business environment
National culture is said to society's collective mental programming and its nature
gave important implications for the company, its human resource development and
business management in the prevailing environmental and local context (Aggarwal and
Goodell, 2018). For IKEA, national culture influences leadership styles, practices for
managing human resources and managerial leadership styles. Culture has numerous
definitions, but inside the simplest phrases, tradition refers to the norms, ideals, ideas,
attitudes, and social conduct of an individual or society. In a manner, subculture is the
coming together of different experiences, values, beliefs, and ideas that have an effect
on the conduct and attitude of a community, a selected man or woman, or a collection.
Some crucial cultural elements are faith, language, gender roles, social structure and
dynamics, traditions, legal guidelines, and customs. Cultural model in international
business encompasses organizational tradition in addition to national cultures and
traditions. It allows the agencies to have a better knowledge of how nearby
organizations and the body of workers feature. At same time, national culture also
impacts functions of management by highly influencing cognition along with behaviour
of people working at different workplaces. In the company, around 225,000 employees
work worldwide belonging to different cultural backgrounds, which bring unique skills,
experience and ideas with them (IKEA, 2022). It helps them to make extraordinary
outcomes happen for their buyers. For IKEA, national culture is important because they
aim for culture diversity of their top level or senior leaders as they have to match the
diversity of culture of the country’s population.
There are some dimensions which helps companies which are used by
managers of companies for understanding national culture (National Culture, 2022).
Hofstede's cultural dimensions in context to multinational enterprises are as outlines:
Hofstede's cultural dimensions is the framework used by the managers of
organisation to understand the differences in culture all over the world across countries
(Dantas, Moreira and Valente, 2018). IKEA is based in the Netherlands and operates
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