Business Plan for Natural Touch: Organic Fruit Juice Manufacturing
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Added on 2023/06/13
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This business plan outlines the structure, market research, management, and financial documents for Natural Touch, an organic fruit juice manufacturing company. The plan includes sales forecasts, marketing strategies, and references.
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Table of Content Introduction Business Description and Structure Market research and strategies Management and Personnel Financial Document References
Introduction Business is defined as process of establishing companies by entrepreneurs through conducting several activities such as manufacturing, trading, promoting and other functions related to products or services. Organisations operate their business operation on both national and international level in order to enhance their market share along with gaining competitive advantage over other in the market. Entrepreneurs start their business venture with some innovative ideas which assist them in gainingdifferentiationfactoroverother companies present in the market.
Business Description and Structure “Natural Touch” is a small business venture which provides organic fruit juices for customers. It has been observed that after COVID-19 people have become more concerned towards their health which has made them shift their preferences towards organic or natural food products. The manufacturing process of the respective company to make organic fruit juices is very effective and natural so that important nutrient of fruits remains in the juice. The manufacturing process include several steps such as selection of fruit raw material, extraction ofjuice,filtration,homogenization,deoxidization, concentration, modification of ingredients, packaging and purification.
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Continue The legal structure of the company is in the form of partnership where it is owned by two partners who share liabilities and profit. This legal structure helps companyinoperatingitsbusinessfunctions smoothlyandeffectivelyalongwithsharing responsibilities equally. Thislegalstructurealsohelpstherespective company in bringing new ideas that could benefit it and provide competitive advantage in the market. The respective company implements trademark type of intellectual property which helps it in protecting its logo and designs from rivals. It also provides legal protection for this brand and guarding against any fraud.
Market research and strategies Thenotionofnaturalnessand functionaladvantagerelatedto compositionofjuiceshadbeen enhancingwhichresultsintohigh demand of fruit juices in the market. The market of the country is presently driven by increasing customer demands forhealthyfoodproducts,chaotic lifestyleproductinnovationand improve standards of living.
Continue As the business model of the respective company is BusinesstoConsumer(B2C)thereforeithas implemented several strategies which helped it in reachinglargebaseofcustomersandcapturing positive market position. The marketing strategies executedbytherespectiveorganisationinclude advertisements on both online and offline channels along with trading through their website.
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Continue The sales forecast is defined as estimation of quantity of commodities and services the company sells during the forecast period including the prices of products and services along with evaluating profit it could gain in the future. The provided below is sales forecast of the “Natural Touch” on the basis of products it is providing in the market for customers.
Management and Personnel Executives and managers of the “Natural Touch” implements their expertise in order to provide the company more innovative ideas and providing it a competitive advantage over other in the market. The below provided is an example of marketing manager and executive in order to understand how they help the respective company in enhancing its performance. Marketing manager Marketing Executive
Financial Document Postage & Stationery100101101100110102103101111121120121129112991320 Repairs & Maintenance2523251425264262126241245602627628 Travelling & Motor Expenses100100100100100100100100100100100100120012001200 Loan Installment12001200120012001200120012001200120012001200120014400 1440 0 1440 0 Telephone Expenses515251525352555051525152622636654 Professional Fees225226224225226214236214252262241201274627892985 Advertising & Promotions225225225225225225225225225225225225270027002700 Miscellaneous Expenses242625262521212429282728304319326 TOTAL EXPENSES £34653468346634573479345534973491349535653520368742045 8062 5 1577 82 Net Profit (Loss) Before Tax-1815-1193-566-3826747778481132855556529132327387291 1577 5
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Conclusion From the above conclusion it has been concluded that establishing a new business venture is not an easy task as it requires lot of market research, knowledge about demands of customers, investments, marketing strategies and other operational activities. It has also been observed from the above presentation that it is important for business ventures to promote their products or services through advertising them on different online and offline channels. Managers and executives also play major role in operating business operations smoothly through implementing their expertise according to job role. It could also be said that budget or financial component in business venture also have major part in delegating amount to different departments so that they could perform their activities effectively. It has also been evaluated that different executives and managers play a very important role in making a business more productive and help the company in gaining competitive advantage over others in the market by implementing their expertise.
References Troshina, E.P. and Mantulenko, V.V., 2019, April. Influence of digitalization on motivation techniques in organizations. In International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities” (pp. 317-323). Springer, Cham. Mani, S. and Mishra, M., 2020. Non-monetary levers to enhance employee engagement in organizations–“GREAT” model of motivation during the Covid-19 crisis. Strategic HR Review. Tuan, L.T., 2019. HR flexibility and job crafting in public organizations: The roles of knowledge sharing and public service motivation. Group & Organization Management, 44(3). pp.549-577. Schunk, D.H. and DiBenedetto, M.K., 2020. Motivation and social cognitive theory. Contemporary Educational Psychology. 60. p.101832. Rheinberg, F. and Engeser, S., 2018. Intrinsic motivation and flow. In Motivation and action (pp. 579-622). Springer, Cham.