Customer Delight Statistics and Analysis in the Banking System

Project plan
(Customer Delight statistics
and analysis in the banking
system)

EXECUTIVE SUMMARY
Customer satisfaction is the main task for organization where business concerns identify
the needs and make efforts to fill them. It has study that customer delight is becoming more
important for companies as it is used to attain the competitive advantages. In the business
environment or market it becomes difficult for their customers to make delight the customers. In
the banking sector it has found that how account holder of banks could be delighted not to only
providing services but also reaching to beyond the customer expectations. Researcher has
conducted proper research that how to make happy their customers by providing banking
services and developing the performance. This report is based on delighting the people at
banking sector and increasing the productivity.

Table of Contents
Table of Contents.............................................................................................................................3
Introduction......................................................................................................................................1
An Overview of Project Idea.......................................................................................................1
Project aims and Objectives.........................................................................................................1
Problem Statement.......................................................................................................................1
Literature and Secondary Data....................................................................................................2
Analysis of data and information on the basis of secondary research.........................................5
Conclusion.......................................................................................................................................6
REFERENCE..................................................................................................................................8

Introduction
An Overview of Project Idea
Customers play a main role in Banking sector, now satisfying customers is not enough
for businesses they have to make their customers delighted. There is always a difference between
totally satisfied and simply satisfied customers. To overcome this differences the customers must
be treated well, the needs and demands of the customer not only get fulfil it should met their
expectations (Mishra, 2018). The aim of this project is to analyse whether in banking sector,
customers attain delightful experience. Customers Delight helps banking sector in retention of
customers and build a strong relationship with them, as they are the one who brings new
customers without any efforts because of the services provided by the banks. The Banks plays an
important role in country, the banking system should be healthy and sound for smooth
functioning. The customers should be highly satisfied with the services provided by Bank, they
becomes demanding for getting high quality services. Thus, the bank must provide an excellent
services so that they can attract more customers (Rafiq, 2019). The present report covers
background of delighted customers, aims and objectives, literature review, problems that
identified in selecting area, and recommendation. This can help to develop the understanding and
managing the higher performance.
Project aims and Objectives
Project aim
“To analysis the statistics of customer satisfaction within banking system. A study on HSBC
bank”.
Project Objectives
● To develop basic understanding regarding the customer delights.
● To identify strategies for analysing statistics of customer satisfaction in banking system.
● To ascertain the relationship between Customer Delight statistics and banking system.
Problem Statement
Banking is a complicated business as it needs a trust of the clients and it is very difficult
to have a faith on banks. There are several problems which is faced by the customers regarding
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