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Marketing Activities of HSBC Bank

   

Added on  2020-07-23

24 Pages7250 Words79 Views
RESEARCH PROJECT

TABLE OF CONTENTSTITLE .............................................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Overview of research........................................................................................................11.2 Major factors that contributes to the process of research project selection......................31.3 Literature Review ............................................................................................................31.4 Structure of the project ....................................................................................................91.5 Gantt Chart ......................................................................................................................9TASK 2 .........................................................................................................................................102.1 Research Methodology ..................................................................................................102.2 Data Sampling ...............................................................................................................10TASK 3 .........................................................................................................................................113.1 Evaluation tools and techniques ....................................................................................113.2 Data Analysis .................................................................................................................123.3 Recommendation and area of further study ...................................................................15TASK 4 .........................................................................................................................................174.1 Covered in PPT ............................................................................................................17REFERENCES .............................................................................................................................18APPENDIX ...................................................................................................................................21

TITLETo identify various strategies of marketing that are beneficial in achieving customer’ssatisfaction - A case study on HSBC Bank.TASK 11.1 Overview of researchIn this modern era each business organisation is widely concern on providing high qualityproducts and services to their potential customer in order to satisfying their needs and wants.Customer’s satisfaction is an essential term in this modern society as there is huge competitionavailable for a single product or business and buyers are having variety of choices in respect tofulfilling their basic needs and wants (Baker and Saren, 2016). The preference of each customerare different from each other as some are concern towards the price of product and some are goeswith the quality of goods and they are not concern about the high and low price of good.Marketing activities plays an effective role in attaining high position at market place. The presentresearch is based on the marketing activities of HSBC bank in the United Kingdom., theactivities regarding to the marketing natures and aspects of the firm has to be discussed andanalysed in order to gain the essential information for the accomplishment of the project (Rundh,2013). The nature of the project is to develop the data and information for the marketingactivities of the bank in the United Kingdom. Research AimThis is the most essential part of research as the whole research work is based on the titleof the research and each activities are implemented as per the requirement of project. Theresearch aims of the project consist of several marketing factors that occur during the marketingactivities of the HSBC Bank. Aim consist as an essential target which are effective in completionof research work in appropriate manner (Ewing and Hendy Qc, 2012). This provide a significantdirection to the researcher for in respect to accomplishing research outcomes through movingforwards towards right direction. For this present research project the aim is to identify thevarious strategies of marketing that are beneficial in achieving customers satisfaction. A casestudy on HSBC Bank.Research objectives1

This section of research is directly depend on the aim of the study as objectives arecreated in respect to carry out all research activities in well planned and systematic manner.Objectives are interlinked with the research aim as it helps in providing a significant direction toresearcher for conducting an effective section of literature review (Siu, Zhang and Yau, 2013).Some effective research objectives are describes as under: To ascertain different strategies of marketing that are used by HSBC Bank in order toattract customers. To analyse the importance of customers satisfaction in enhancing performance of firm. To determine the relationship between various marketing activities and consumersatisfaction in HSBC Bank. To recommend various ways by which HSBC Bank can gain higher competitive edge atmarket place. Research QuestionThis considered as the most valuable part of research project as it helps in conducting thewhole research activities in well planned manner (Finn, 2011). These are directly connected withthe research objectives. The present research is based on the effectiveness of marketing strategiesthat are beneficial for creating high customer satisfaction. Effective research questions areevaluated as below: What are the major strategies that are used by HSBC Bank in respect to gaining attentionof customers? What are the importance of customer’s satisfaction in enhancing organisationalperformance? How to determine the relationship between various marketing activities and consumersatisfaction in HSBC Bank? What are the essential ways by which HSBC Bank can attain higher competitive edge atmarket place?Rationale of the studyThe research into consideration helps in determining the purpose of research work andthe manner in which research is going to provide a relevant outcome for completion of researchwork. This is an important part of research to analyse the major issue on which researcher needto conduct various research activities (Borland and Lindgreen, 2013). Customer’s satisfaction2

can be considered as the most essential issue at market place. In this competitive era eachbusiness organisation is focused on offering variety of products and services to their significantbuyers in respect to sustain them for long time. HSBC is concern on satisfying the needs andwants of customers in order to attaining high competitive edge at market place. HSBC bankapply various marketing strategies in order to gaining attention of large number of peopletowards the offered products and services of firm. The research into consideration helps inmeasuring the relationship between marketing strategies and customer’s satisfaction. Eachbusiness firm is focused on adopting various innovative tools and techniques at work place sothat their productivity and performance can be enhanced. This may create value in generatinghigh consumer satisfaction (Shankar, Carpenter and Farley, 2012).1.2 Major factors that contributes to the process of research project selectionThe marketing activities are to be observed and analysed just to gather the requiredinformation and details in respect to develop the project on the bank. Marketing strategies plays avast role in executing various operations at market place. HSBC is a popular bank who isfocused on providing high quality and fast services and products to their potential customers interms of attaining high profit and revenue (Balmer, 2011). HSBC follow various marketingstrategies such as promotional campaign, effective offers, high interest accounts, loan on lessinterest, conducting CSR activities at work place in respect to satisfying the needs and wants ofcustomers. Among all the marketing strategy green marketing activities is considered as the mosteffective strategy which is significantly performed by HSBC bank in the country of UnitedKingdom. The green marketing can demonstrated as the marketing activities that are to be doneaccording to the need for achieving the level where the marketing activities will be accomplishedwithout producing any wastage of the resources (Sarin, Challagalla and Kohli, 2012). There arevarious sources that contributes to the process of selection of research project. Research aim canbe considered as the most essential element which plays a vast role in carry out the research issuein specific direction as to gaining proper and relevant outcome for the research work. Researchcollect data and information form various sources such as primary and sources as to movingforward towards right manner. 1.3 Literature Review Introduction3

This section of research plays a vast role in conducting an in depth research throughapplying various resources in order to gathering appropriate data and information which arerequired for the research work (Furedi, 2013). This is an effective part of research and helps inproviding appropriate discussion that are connected with the view point of various writers andauthors. The literature review section consists of several key references that is to be identifiedand discussed. The aspects of the literature review section consist of the marketing activities,green marketing strategies and plans. The banking sectors can be stated as the common financialservice providers in the market comparing to other organisations. The HSBC bank is known tobe one the most essential banking sector, which provides different services, and facilities to itscustomers, thus it can be stated that the firm has developed its brand image to higher levelcomparing to other banking sectors. The concept of green banking will be emphasised in thisliterature review and linked with HSBC bank. This section generates a foundation for theinvestigator through providing data and information that are based on various perspectives ofauthors and writers (Walsh and Bartikowski, 2013). This part of research helps in generating aneffective and valuable outcome for the completion of research work. The major marketing strategies that are used by HSBC Bank in respect to gaining attention ofcustomers.As per the view point of Galbreath and Shum, 2012, banking sector has been goingthrough different changes from last few years due to merging of large banks and strategicalliances. Apart from this, the enhancement of legislative deregulation of the market andreducing amount of state intervention is also the reason for these changes. The banking sectorhas introduced different new services that are helpful to capture the wide area of market. In theUnited Kingdom, HSBC is one of the largest and popular banks with different service for itscustomers. The 150 years old organisation implemented different marketing strategies to serveits customers better and for this reason, it becomes one of the largest banks in the world.Marketing is a wide term and plays an effective role in achieving high growth and profit atmarket place. Small as well as large business organisations are concern on adopting mostsuitable marketing strategies in respect to gaining attention of large number of people towardstheir firm and offered products. There are various marketing strategies which are used by HSBCBank in respect to providing satisfactory services and products to their potential customers, inwhich some are describes as under: 4

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