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Nelson College London Assignment

   

Added on  2020-10-19

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NELSON COLLEGE LONDONIntroductionGaining insight into the hospitality industry and how hospitality organisations operateremain the primary purpose of this unit. This coursework assignment therefore consists of tasks aimed at helping the learner understand the nature and structure of the contemporary hospitality industry as well as the scope and scale of hospitality operations. The learner will need to understand the hospitality business environment and the external and internal factors which affect its operations. Also, an understanding of the current and potential trends, including the hospitality skills requirements will be needed. You are working as a consultant for [named organisation/organisation of your choice – your own place of work if appropriate].The company is planning to expand in Asia and are now looking for new investors. You are required to submit a report to the senior management team to demonstrate your understanding of the hospitality industry and operations and, therefore, your report will have the following items to beaddressed under four learning outcomes.Page 1 of 12
Nelson College London Assignment_1

NELSON COLLEGE LONDONSubmission Format– LO1 and LO2The submission will be in the form of a report. The assessment may be prepared in Microsoft Word, or other word-processing software. This is an individual assignment,therefore you are required to work alone. The report must be written in an academic style, using 1.5 line spacing, Arial or Times New Roman font style, and font size 12. Your report must be referenced using the Harvard Referencing System. Your work should make use of graphs, tables, and charts, where relevant, to illustrate your understanding of the contemporary hospitality industry.The recommended word limit is 2,000 – 2,500 words; however going over the word count will not incur a penalty. The report should be submitted as a single document on the VLE, in the assignment tab.Submission Format – LO 3 and LO4The submission will take the form of a PowerPoint (Microsoft, Keynote, Prezzi, or equivalent) presentation.This is an individual presentation therefore you are required to work alone.Your presentation should not exceed 24 slides.Your final slide must include all the references that you have used to gather the information (using the Harvard Referencing Style).Page 2 of 12
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NELSON COLLEGE LONDONUnit Learning OutcomesLO1 Examine the current structure, scope and size of the hospitality industryLO2 Explore current and anticipated skills requirements in the hospitality industryAssignment Brief and GuidanceScenario and Activity:You work as a consultant for [named organisation/organisation of your choice – your own place of work if appropriate].The company is planning to expand in Asia and are now looking for new investors. The group is holding an event to encourageinvestors to support their new projects in hospitality. The investors would like to know more about the hospitality industry before they invest. Your manager has discussed this with you and asked you to write a report to present to the investors. In your report, you should:Explore a number of different types of business within the hospitality industry and the diverse products and services that they offerExamine a range of operational and functional departments within a chosen hospitality businessDiscuss the contribution of the hospitality industry to local, national and international economies Review the interrelationships of the operational and functional units within a chosen hospitality businessAssess how the use of franchising and licensing agreements has influenced the global development of the hospitality industryAnalyse how global growth, franchising and licensing developments have contributed to the economic worth of the hospitality industryInvestigate a range of different operational roles within the hospitality industryExamine the skills required for roles within the hospitality industry and current skills shortages Review the skills gaps within the hospitality industry in relation to a range of different operational rolesAnalyse the impact that skills gaps have on hospitality businesses and make valid solutions for addressing these skills gapsUnit Learning OutcomesPage 3 of 12
Nelson College London Assignment_3

NELSON COLLEGE LONDONLO3 Review the internal and external factors that impact the hospitality industry and how they relate to current issues facing the hospitality industryLO4 Analyse the current and potential trends and developments affecting the hospitality industryAssignment Brief and GuidanceScenario and Activity:After a successful meeting with the investors, your manager has asked you to do a presentation; this will provide the investors with additional information about the hospitality industry and will help them invest in Asia.Your presentation should contain:An assessment of the political, economic, social, technological, legislative and environmental factors that affect the development of organisations operating within the hospitality industryOrganization Asia or not An example of a SWOT analysis for a hospitality business (of your choice) and review how this can inform the decision-making processAn evaluation of the impacts of external factors on the development of organisations operating within the hospitality industry; this should include specific examplesAn appraisal of the implications of current and potential trends in the hospitality industry; give a range of specific examples An evaluation of the ability of your chosen hospitality business to develop products and services that will meet current trendsA critical evaluation of how external factors impact on current and potentialtrends and developments in the hospitality industry. Use specific examples to demonstrate how the industry has developed in response to these.Page 4 of 12
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