Consumer Behaviour towards Nescafe: A Survey Analysis

Running head: CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
Name of Student
Name of University
Author note

2CONSUMER BEHAVIOUR
Executive Summary:
The following discussion focuses on a survey conducted on several consumers of
the popular coffee brand Nescafe. The research has been conducted to determine
the consumer behaviour towards Nescafe. This discussion also considers different
attitudes of the consumers towards the Nescafe and how much the consumers are
satisfied by it. For the survey several questions have been developed and data have
been collected accordingly. On the basis of the collected data an analysis has been
done which helps in the proper identification and understanding of the key factors of
the consumer behaviour towards Nescafe.

3CONSUMER BEHAVIOUR
Table of Contents
Research Goal:........................................................................................................... 4
Questionnaire:.............................................................................................................4
Selection of Participants:.............................................................................................7
Gathering Data:...........................................................................................................8
Summary and analysis of the data:...........................................................................11
References:...............................................................................................................16
Appendix:.................................................................................................................. 17

4CONSUMER BEHAVIOUR
Research Goal:
It is very important to identify a research goal in order to progress with the
research. It is essential for the research to be conducted in a proper manner. With
regards to this research the goal is to identify and analyse the consumer response
and behaviour towards Nescafe.
Questionnaire:
The preparation of a questionnaire is the primary part of conducting a
research. It is essential for the collection of data and identifying and analysing the
consumer behaviour towards the product.
Question 1:
Nescafe is one of the top coffee brands?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Question 2:
Nescafe provides a richer taste experience than other coffee brands?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Question 3: