Marketing Concepts and Strategies for Nestle Breakfast Cereals in Australia

Marketing 1
Marketing

Marketing 2
Abstract
The objective of this report is to enable the readers to get the detailed marketing knowledge of
the chosen brand or product, ‘Nestle Breakfast Cereals’ by introducing the marketing concept,
marketing philosophy, marketing theory and their application to the chosen branded product.
The main assessment discussions are related to identifying, collecting, analyzing, and
organizing the academic marketing knowledge for enabling the readers to understand how the
marketing practitioners/ marketing professionals make the best decisions for the long-term
survival and growth of the businesses. This assessment provided a broad understanding of the
marketing concepts and philosophy by discussing the marketing objectives, marketing
processes, marketing mix components, marketing strategy, brand positioning, segmentation,
and targeting strategy, and finally, controlling for the marketing functions and operations related
to the product in the Australian markets (Blythe, 2009).

Marketing 3
Contents
Abstract.......................................................................................................................................................2
Introduction................................................................................................................................................4
Discussions..................................................................................................................................................4
Marketing Philosophy...............................................................................................................................4
Marketing definition..............................................................................................................................4
Marketing Evolution..............................................................................................................................5
Marketing Objectives-...........................................................................................................................5
Marketing Theory......................................................................................................................................6
Buyer decision-making process..........................................................................................................6
Total product..........................................................................................................................................7
Circles of satisfaction...........................................................................................................................7
Marketing concepts..................................................................................................................................7
Marketing Mix Components- 7Ps Marketing model.........................................................................8
Marketing Audit...................................................................................................................................10
Marketing Strategy-............................................................................................................................12
STP model of Marketing....................................................................................................................12
Conclusion...............................................................................................................................................13
References..............................................................................................................................................14
Appendices................................................................................................................................................15
Appendix 1 [Present]3 Model................................................................................................................15
Appendices 2: [Present]3 Model structure.............................................................................................16

Marketing 4
Introduction
Nestle is one of the largest foods and beverage company in the world having wide operations
around the globe with its business operations in more than 190 countries with over than 450
world-class factories or manufacturing plants. Currently, it employs 339,000 employees for
managing its worldwide operations in order to offer a range of foods and drinks products, like
baby foods, breakfast cereals, chocolates, teas, coffees, confectionery items, ice-creams,
snacks, packed fast foods, and frozen foods. But, the breakfast cereals for Nestle in the
Australian market include Uncle Tobys Oats, Cheerios, Milo Duo, Fruit Bites, Nestle Nesquik,
Nestle Milo, Fruity Bites,Uncle Tobys O&G, and Uncle Tobys Natural Style Muesli, and Uncle
Tobys Plus, The report reviews the marketing concepts, philosophy, theory and strategy of
Nestle in the UK markets for its chosen brand or product, ‘Nestle Breakfast Cereals’ (Nestle Inc.
2017).
Discussions
Primary Ideas-
Idea A- Marketing Philosophy Idea B- Marketing Theory Idea C- Marketing Concepts
Secondary Ideas
Marketing Definition Buyer Decision-Making Process Marketing Mix Components
Marketing Evolution Total Product Marketing Audit
Marketing Objectives Circles of Satisfaction Marketing Strategy
STP Model of Marketing
Tertiary ideas- discussed in details under the headings of each secondary idea
Marketing Philosophy
The marketing philosophy involves the components including the marketing definition, marketing
evolution, and marketing objectives.
Marketing definition- Marketing is the central function for a business organization on which
other organizational functions also depend for achieving the success. According to American
Marketing Association (AMA), the marketing is defined as a set of processes, activities, and
institutions for creating, communicating, delivering, and exchanging the offerings that create
high value to the customers, stakeholders, partners, and society at the great extent. According
to Kottler, the marketing is satisfying the needs, expectation, and wants of the clients by offering
them quality products or efficient service delivery. The marketing definition focuses on the key
elements, like human activity, customers’ satisfaction, fulfilling their needs and wants, and
exchange processes for creating customer values (CTI Reviews, 2016).
Marketing Evolution- this is related to shaping the marketing practices, activities, and
processes as a result of the advances in the social perspectives, the evolution of the industry,
and evolution of the customers. It will be effective for creating value to the customers by making
changes in the marketing mix components, strategy, and practices for Nestle breakfast cereals