Forecast International Market and Business Needs - Nestle Case Study

Running head: FORECAST INTERNATIONAL MARKET AND BUSINESS NEEDS
forecast international market and business needs

FORECAST INTERNATIONAL MARKET AND BUSINESS NEEDS
Table of Contents
Question 1:............................................................................................................................................2
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Question 2.............................................................................................................................................2
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Question 3:............................................................................................................................................3
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Question 7:............................................................................................................................................5
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References.............................................................................................................................................7

FORECAST INTERNATIONAL MARKET AND BUSINESS NEEDS
Question 1:
Provide a brief description of the organization that operates internationally and that you are
going to use to support your discussion of the questions that follow.
Answer:
Nestle was formed in 1905 with the merger of two major companies named as Anglo-Swiss
Milk Company and Farine Lactee Henri Nestle. After it, the company has acquired a number
of major companies and has become the largest food company in the world. Nestle owns
more than 2000 brands all over the world and working in more than 194 countries
successfully. The impacts of various factors and functioning of the company can be
understood by below questionnaires (Li, 2015).
Question 2
Give examples of each one of the following events that may have an impact on international
business activity in the industry of the organization of your choice. Explain why they would
impact the organization.
Answer:
Events Examples
Cultural Food and Beverages fair at international level.
These type of food fairs and festivals invites a number of leading
brands and companies to show their products and services which are
related to different cultures. Nestle take advantage of such events to
communicate its products and services to a large group of
customers.
Historical The case of "Maggi" noodles was the historical case for the food
industry, It impacted the business and revenue of Nestle very badly.
Political These include the change in tax rates and policies of government
related to international trade and FDI. Recently Nestle is taking
advantage of reduced FDI rates in India and China.
Economic It includes changes in the level of economic development and per
capita income of people. Nestle is taking advantage of such events
in developed countries by increasing the products of products.
International It includes entry and exit of any new or old competitor. These