Internal and External Analysis of Netflix

NETFLIX

NETFLIX 1
Internal and External Analysis of Netflix
Strength and Weaknesses
Strength
It has been seen that the main strength of the Netflix is its brand name. Netflix has the
best delivery system which helps to retain the customer for long time. Price strategy of the
brand is also a factor which makes the product different from the other brands. It has been
founded that the brand makes the things easy for the people. People buy the movie tickets to
watch movies and also buy the old movies from each other. But Netflix provides the many
facilities to the users in the cheap amount.
Weaknesses
It has been analysed that valuation is the main weaknesses of the brand. The company
operates in different areas and earns the high amount of profit but it is difficult to access the
acquiring amount. The management of the brand shy little bit in raising the prices due to its
low price strategy and its high demand in the market. The content is strength for the company
but sometimes it is a weakness for the brand. It is observed that the content which is used by
the company is not original due to which the trust and loyalty of the consumers is reduces
(Netflix, 2019).
Competitors
Netflix is the world beater in the entertainment industry. The brand is revolutionized
and which changed the entertainment industry by providing the quality of services to the
users. It has high brand value in the market due to which it increases the threat of
competitors. Amazon prime, YouTube, hulu, and DirecTV are the main competitors of the
brand. HBO Now is also a top competitor of the brand. Netflix is operated in 190 countries