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International Business Strategy Assignment

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Added on  2020-05-16

International Business Strategy Assignment

   Added on 2020-05-16

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Running head: INTERNATIONAL BUSINESS STRATEGYInternational Business StrategyName of the Student:Name of the University:Author note:
International Business Strategy Assignment_1
1INTERNATIONAL BUSINESS STRATEGYExecutive summary The Walt Disney Company has made a historical move by acquiring the 21st Century Fox toenter into the business of online video streaming. As the world is now moving into moreadvanced technologies after the smartphone revolution and high speed mobile internet, the onlinevideos and live sports streaming has become a sensation. The number of people going to thetheaters to watch a movie has reduced quite significantly and rapidly. In this situation, the moveby Disney is a revolutionary one in their area of business. The following report is an overview ofthe external and internal analysis of their move and how they can turn their weaknesses to grabthe opportunities. In this report, it is seen that, Disney has a strong brand value and huge capitalbase, but there is threat of competition in the existing business. Netflix and Amazon are thebiggest rivals of Disney in the field of online video streaming and Disney must utilize its brandvalue, assets of Fox and their existing market to make this move successful.
International Business Strategy Assignment_2
2INTERNATIONAL BUSINESS STRATEGYTable of Contents1.0 Introduction................................................................................................................................32.0 External analysis of Disney.......................................................................................................32.1 Porter’s Five Forces model....................................................................................................32.2 Porter’s Diamond model........................................................................................................73.0 Internal analysis of Disney........................................................................................................93.1 SWOT analysis......................................................................................................................93.2 VRIO analysis......................................................................................................................114.0 Recommendations....................................................................................................................135.0 Conclusion...............................................................................................................................14References......................................................................................................................................15
International Business Strategy Assignment_3
3INTERNATIONAL BUSINESS STRATEGY1.0 Introduction The Walt Disney Company has made a historical move by deciding to acquire 21stCentury Fox for an astounding amount of $52.4 billion. This is one of the largest deals in theentertainment history. The deal includes acquisition of Twentieth Century Fox movie, TVstudios, majority of their cable networks and global assets and excludes the Fox News and Foxnetwork (Economist.com., 2017). The aim of the deal is to make an entry into the videostreaming business by Disney. The following report will focus on various aspects of the deal byDisney through its external and internal analysis and will also provide some recommendationsbased on the analysis to highlight the potential opportunities for the company. 2.0 External analysis of DisneyExternal analysis of a company refers to the analysis of the exogenous factors that have asignificant impact on the operation of the company. These factors cannot be controlled by themanagement of the company. Markets, trends and patterns of consumer behavior, competitors,and demographic factors are some of the external factors that have a considerable impact on theoperations of an organization (Ebert & Griffin, 2016). 2.1 Porter’s Five Forces model According to the analysis of the deal, there are some external factors that Disney has todeal with. The Walt Disney Company utilizes the strong brand value to combat with the industrycompetition with other video streaming companies, such as, Netflix and Amazon, while makingthe acquisition deal with Fox. To analyze the external factors, Porter’s Five Forces model can beapplied (Dinnie, 2015).
International Business Strategy Assignment_4

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