Differences between Traditional and Digital Marketing Tools

Netflix

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Diffrences between traditional and digital marketing tools................................................................3
Customer Touch points and Omni channel customer journey............................................................5
Analysis of data from digital marketing activities to improve company performance and customer
experiences........................................................................................................................................5
CONCLUSION.....................................................................................................................................6
REFRENCES........................................................................................................................................7

INTRODUCTION
The digital marketing can be understood as one of the most high developing
marketing parameter where companies are utilizing internet and online based digital
technologies for wider consumers reach and effective supply of products and services. Digital
marketing channels are based on mastering online marketing domains tactics, for creating
tactics which innovatively build consumer market scenarios and making diverse platforms
readily available for wider new revenue goals. Netflix is subscription based streaming service
that allows people to watch variety of shows and movies without commercials, on internet
devices and offers online streaming of library films and television series. Netflix has over 193
million paid subscribers and including 73 million in United States. The report will be
analyzing importance of digital marketing, its varied differences from traditional marketing
forms and customer touch points along which has made Netflix one of the most active and
diverse digital platform. The study will be analyzing Omni Channel customer journey, data
from digital marketing activities for enhancing company performances and how customers
experiences are build on for larger revenue
Diffrences between traditional and digital marketing tools
There are various differences between traditional and digital marketing tools which
can be understood by use of marketing mix approach, analyzing how their impact are
working for company to be competitive among new digital marketing scenarios. Marketing
mix will be focusing on 7 factors which are price, product, place, promotion, people, position
and packaging which enable company businesses to grow widely (Chawl, Kowalska-Pyzalsk
and Silveira, 2019).
Marketing mix factors Digital marketing Traditional marketing
Price In digital marketing price
factor is strong as margins
for revenue is higher along
with profits, investment
returns is also high
This shows that market reach
is limited which also do not
allow markets for bringing
rise in price structure, also
limited profit opportunities.
Place The place factor within The traditional marketing