Difference Between Traditional and Digital Marketing

DIGITAL MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Traditional and digital marketing................................................................................................3
Customer touch points and Omni channel customer journey......................................................4
Analysis of Data..........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing is component of marketing that utilises internet and online based
technologies to promote company products and services. It is form of advertising that allows for
promotion of product and brands through variety of digital channels. Importance of digital
marketing is it reaches to wide range of audience all across the globe. Netflix is American
technology and media service provider and Production Company with its headquarters in
California which provides subscription based online rental service of video, movies and others.
Netflix has paid subscription of around 193 million who avails services of company where it’s
initial business was selling DVD’s rental. The formal report will brief on difference between
digital and traditional marketing, customer touch point and there Omni-channel journey and
analysis of data from activities of digital marketing.
MAIN BODY
Traditional and digital marketing
Traditional marketing refers to any type of marketing that is not by online modes. It refers
to marketing company services and products by means of physical things such as newspapers,
magazines, print ads, hoarding and also can includes promoting products and services through
means like radio, televisions, posters, brochures and by various other means. Traditional
marketing does not include any digital or online means to promote products and services (Tudor,
2016). This method of marketing is adopted by marketers from years ago as they believe by using
this means they can communicate what they want in manner that is highly productive in nature
Digital marketing on other hand is promotion of goods and services via online mode and
can be said on online platform such as Facebook, Instagram, and various others. It has helped
companies like Netflix to promote its services and has entirely changed how to market its
services to large base of audience. This can be termed as paid method of promoting its services
on platforms which are highly used by users all across which help company in letting know its
target audience what its services are offered (The Who, What, Why, & How of Digital
Marketing,2020). Netflix adopts to various digital marketing tool which helps them a lot with its
marketing mix to be more efficient and meeting goals which it desires to achieve. It includes