New Business Advancements in Herbal Beauty Salon: A Study on Classic Salon

New advancements in
Business

TABLE OF CONTENTS
CHAPTER 1: PROPOSAL..............................................................................................................4
Background..................................................................................................................................4
Aims and objectives.....................................................................................................................4
Rationale......................................................................................................................................4
Theory overview..........................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
2.0 Introduction............................................................................................................................8
2.1: General factors relating to demand and profit & sales maximization..................................8
2.2: Factors in relation to the demand.........................................................................................9
2.3: Possible factors regarding profit and revenue maximization.............................................10
2.4: Review of journal and article towards demand, sales & profit maximization...................11
2.5 Conclusion...........................................................................................................................12
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................13
Research type-...........................................................................................................................13
Research approach.....................................................................................................................13
Research philosophy..................................................................................................................14
Data collection...........................................................................................................................14
Data Analysis.............................................................................................................................16
CHAPTER 4: FINDINGS & DISCUSSIONS..............................................................................17
Theme 1: Factors that drives the demand for the present herbal beauty and the salon product 17

Theme 2: Factors for sales and profit maximization.................................................................18
CHAPTER 5: CONCLUSION & RECOMMENDATIONS........................................................20
Conclusion.................................................................................................................................20
Recommendations......................................................................................................................22
REFERENCES..............................................................................................................................23

CHAPTER 1: PROPOSAL
Title- To initiate the new business of Herbal beauty Salon in London : A study on Classic
Salon
Background
The present report is based on Classic Salon, a herbal beauty salon business in London,
UK. The new idea relates to providing quality services to the people with the use of herbal
products which in turn helps in attracting larger customers as each and every people is seen as
conscious with regards to skincare products. In the current trend, Demand for the beauty and the
hairdressing treatments is counted as sensitive to an economic conditions (Van Buren III, Syed
and Mir, 2019). Prosperous economic condition results in higher demand for highly valuable
services of an industry like hair drying or the highlights. In similar sense, demand for the other
types of discretionary treatments and the products like nail art therapies likely to seen as
reducing at times of declining the disposable income and lower confidence of the customers.
Furthermore, the study throws a deeper insights towards the rationale and a significance in
relation to a particular research problem. Moreover, it also presents the review of the business
based on the objectives framed along with appropriate employment of the research methodology
for making the study more reliable and valid.
Aims and objectives
Aim
To start an innovative and new business of Salon with Herbal beauty products and
services in London: Case study on Classic Salon
Objective
 To identify the factors that influence the buying behaviour of consumers.
 To determine the factors that results to profits and sales maximization
Rationale
The major reason behind preparing for this research study is to start up for a business that
brings innovation and creativity for the people in the line of Salon business. With increase in
competition, it is becoming more and more crucial for an entrepreneur to come up with the

business with a new idea and as per the changing trends or preferences of the customers in order
to attain competitive advantage in an overall market. In today's dynamic environment, need for
an innovative business is rising as people expect for trying new things and also becoming more
and more conscious in relation to using of their skin products and availing quality services.
The research study would help the other scholars, professors and the the students who are
looking for conducting the report on this research problem. Moreover, through this study, other
investigator could be able to generate critical findings relating to the factors that must be taken
care off at the time of starting up for the new venture. It also enables the researcher in developing
an understanding regarding the methods that results in making the study more useful and
meaningful.
Theory overview
It has been represented on the basis of the objectives that by identifying the current trend
with respect to the salon business in an overall UK, it would be helpful for an entrepreneur to
start up the business in accordance to preferences and need of the customers in the market. This
helps in analysing the growth of the business in the future and in making the feasibility study in
relation to the sales and profitability of the business (Badre, 2020). It helps in understanding the
performance of an overall beauty industry and helps the new business in making effective
strategies relating to develop an efficiency in the business of Salon. Analysis of the current trend
enables in determining areas where the business needs changes or modifications for making its
performance better in the market. It also helps in identifying the areas of the business where its
seems as under -performing and over-performing. It assist in providing an evidence to the new
venture in to focus on the areas in which an existing salon business are facing problems (Perry,
Rahim and Davis, 2018). This in turn helps in making suitable decisions and in facilitating such
services that are not been provided by the competitors. Assessing the current trends and the
development of salon business in UK market, new entrant can develop an adequate policies in
order to gain a leading position or competitive edge in the market by coming up with the lower
price so that more and more customers gets attract towards the services and the products of the
new salon business.
The other objective reflects an analysis of the micro and macro environmental factors
which depicts that each and every business is been affected by the myriad of the factors. On the
other side, an enterprise could never work in a smooth way if it does not assess an influence of

its external and internal factors (Bommaraju and et.al., 2019). Through making an internal or the
external analysis, company could be able to manage its operations strategically. Internal analysis
helps the firm in understanding its strengths, weaknesses, opportunities and threats which in turn
helps the firm the firm in reaching to a leading position in and entire market. It also helps in
attaining a growing success because through this company could be able use its strengths for
overcoming its weaknesses and taking opportunity in order to overcome its threats.
It is crucial to make an internal analysis prior to launch or introduce a new business
because it reveals and creates an understanding regarding the way in which the resources might
be used within the company (De Mooij, 2019). It reflects the capabilities of the company in
producing for superior and the quality products, managing the supply chain and accessing to an
input. It assist an organisation in determining its competencies that could be utilised in an
effective way for exploiting an opportunities and in responding to the threats has been posed by
an environment. It also helps in develop better understanding that contributes to the costs,
profits, sales, market share and the relationship between such characteristics and the features.
In internal analysis helps the firm in making an evaluation of the financial health as it
identifies the areas where there present a lack of fund and the resources and also helps in
determining that optimum allocation of the funds & resources is made by the firm or not. Internal
assessment enables in identifying short comings within the skills and the resources of an
organisation (Nisar and et.al., 2016). It assist in exploiting strengths of an enterprise in order to
achieve its goals and the objectives. By making an internal analysis company could emphasize
on the opportunities that are profit making within a business environment and in identifying the
threats. This analysis provides a deeper insights to the firm in assessing the areas that are strong
that may be exploited wholly and within which some of the defensive planning may be needed in
preventing an entity from facing downfall.
On other hand, external analysis enables the business in staying on the top of the trends
and an events within an industry that might affect the company but is counted as uncontrollable.
It includes an analysis of the political, economical, social, technological, legal and environmental
influences on the firm (Hidayati and Satmaka, 2018). These factors involves assessing the
political and social influences that reflects government intervention and its stability along with
currency exchange & disposable income of the people. Moreover, technological advancement
and changes in the legal framework also poses a huge impact on the working of the firm.