Business Strategy Case Study 2022

RUNNING HEAD: BUSINESS STRATEGY
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Business Strategy
Case Study

Business Strategy
1
Table of Contents
Summary of Case Study..................................................................................................................2
Apple’s Strength..............................................................................................................................3
Nokia’s Strength..............................................................................................................................3
Nokia’s Weaknesses........................................................................................................................3
Apple’s Weaknesses........................................................................................................................4
Recommendations to overcome weaknesses...................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Business Strategy
2
Summary of Case Study
To understand the strategy of any company, it is helpful to begin by looking back at its
roots. Steve Jobs, CEO of Apple launched the iPod in 2001 and after that iPhone in 2007. These
decisions shifted the Apple strategies to highly competitive markets of consumer electronics.
Hence, the focus of this case study is on the strategies adopted by Apple in order to compete and
establish in the market and how Apple become profitable and leading player in the market by
using risky strategy.
When Apple was established, the company offered full line computer products includes
software and hardware. Apple launched successful computers named PowerBooks and Mac2
along with that launched PageMaker, the world’s first desktop publishing program. With that, the
company got a competitive advantage and started charging higher prices for its premium
products. In 2000, Apple changed its strategy and targeted personal electronic devices market
included MP3 music players, CD players, and digital cameras. By 2001, the company launched
the iPod with the iTunes music store that was considered as the most important innovation by
Apple. This strategy of Steve Jobs paid off in 2007, iPod was the biggest contributor in sales of
Apple products portfolio. Later on, Apple launched the iPhone and transformed the market and
entered into contracts with national mobile telephone carriers such as O2 and AT&T.
By all these moves Apple was the leading player in the market and launched iPhone 4
with further technological advancement. Further, in 2010, Apple tablet was launched and after
that, the company launched many innovatory products in order to sustain in the competition.
Later on, competitors of Apple understood the importance of innovation and flexibility in the
response to the new markets. With that Nokia, an operator in the electronic market also agreed
that in this dynamic environment greater flexibility is required (McCray, Gonzalez, & Darling,
2011). Further, Nokia CEO added organizations need to be alert every week, month and day and
renew their strategies. Apple had at last found the best strategy and risky too.