[SOLVED] Moon Staffing Agency Business Strategy

The moon staffing agency aims to expand its business by adopting various strategies such as diversification, segmentation, targeting, and positioning. The agency will provide quick services to clients, improve service quality, and develop new services according to customer demands.

A SMALL TEMPORARY
SERVICE STAFF AGENCY
IN LONDON

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
PART 1............................................................................................................................................1
1. New business venture.............................................................................................................1
1.1 Type of business....................................................................................................................2
1.2 Research................................................................................................................................2
PART 2............................................................................................................................................3
2.1 McCarthy 's 4 PS application to The moon staffing agency.................................................3
2.2 The Job roles assigned to The moon staffing agency employees.........................................4
Advantages and disadvantages of zero- hour contract workers and agency staff ......................4
2.3 Customer target market ........................................................................................................6
PART 3............................................................................................................................................6
3.1 Strategies future expansion of business ...............................................................................6
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
This assignment will include the business plan for the temporary staff service agency
which will provide the business plan for the organisation “ The moon staffing agency” which is
staring a new business in London. For this the firm will use various marketing strategies which
will include price, place, product, service and promotion. The Moon staffing agency will
provide temporary staff for various occasions and events. Moreover, it will provide emergency
services to the customers whenever the staff is required urgently. The firm will use various
strategies for expanding its business such as diversification, segmentation, position and targeting.
The main customers of the organisation will be the event management companies and hotels.
PART 1
1. New business venture
The nature of business and the product or service it provides
The name of the company will be “ The Moon staffing agency”. The business will
provide various services to the customers that require temporary staff for various parties, events
etc. This company will provide staff such as temporary guard, waiters, bartenders, chefs etc. The
nature of the company is that it will provide the staff for various events and parties to fulfil the
requirement of the clients by providing them with proper staff facilities. The company will find
the staff according to the need of their clients (Lovelock and Patterson, 2015). The services will
be provided in London to provide clients with easy access to the staff required by them for the
event and party. The organisation will provide best services and those which are not provided in
any other firm. The services which will provided by the organisation will consist of providing
the best staff for the event and party to the clients to provide satisfaction to them regarding the
services provided by the staff on duty.
USP and competitive edge of business.
The moon staffing agency will provide services which are different from that of other
organisation involved in providing the same services to the clients. This company will involve
unique services such as providing clients with online services where they will be able to get the
required staff by booking online. The competitive edge of the company will be to attract
customers by providing high discounts for booking for the staff for the particular event. Also, the
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company will pay the amount back if the customer is unsatisfied with the service provided by the
agency.
Moreover, the company will provide backup for every staff provided to the clients for the
event. The staff hired for providing this services is well trained and will satisfy the wants of the
client and will follow the instruction provided to them. In case of emergencies where the client
require the staff urgently the organisation will book the staff at that and the staff will be at duty
within 10 mins.
1.1 Type of business
The Moon staffing agency will be run a business with the formation of sole
proprietorship. This will be selected in order to remove the interferences of the other people in
various decision making etc. As a sole proprietorship the business profitability will not be shared
with the other persons. The organisation will perform various activities and the authority of
making decision will be at the hand of sole proprietor.
1.2 Research
Existing customers of The Moon staffing agency
Basis of difference The Moon staffing
agency
Adecco staffing
agency
Martin staffing agency
Pricing The services will be
provided at 40 %
discount
Adecco is providing
discount but is
comparative low to
that will be provided
by The Moon
Martin staffing
agency does not
provide any discount
to their customers
Online presence The Moon staffing
will provide online
services to attract
more customers with
high security to their
customer details
They are providing
not providing online
services
Martin is providing
online services to
customers but they do
not provide security of
their customer details.
Physical evidence They provide online
services as well as
They only provide
physical presence at
Martin only have
online presence.
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physical presence to
various location in
London.
some places.
Demand for The Moon staffing services in London
The data collected from various sources provide that the demand of staffing services is
growing in the market which is beneficial for the Moon staffing agency. The data gathered by
organisation provide information about the various competitors existing in the market for The
Moon staffing agency. But the information gathered from ONS and Interband provide that the
existing firms are not providing that many services which will be provided by this company. In
the future the demand for these services will be increased which will be beneficial for the firm.to
grow their business.
PART 2
2.1 McCarthy 's 4 PS application to The moon staffing agency
McCarthy's 4ps are applied to The moon staffing agency in order to identify the
information about price, products/ services, place and promotion.
Place : The moon staffing agency will provide the services at different location in
London to provide their services to customers (Marketing Mix 4P, 2016). The services will be
provided physically and through online where the clients can access the website of the Moon
staffing agency to book the staff for various events and other programs. The location from where
the services will be provided be attracting more customers towards the organisation.
Product / services : the services that will be provided by The moon staffing agency will
include temporary staff for various parties and other events. The staff provided through the moon
will be highly experienced and well trained people to provide services to the clients according to
their demands. For example, it will provide staff according to the requirement of clients
Price : The price that will be set by the organisation will be decided on the basis of
various pricing strategies that will include the market penetration strategy, competitive prising
strategy and cost based pricing strategyv (Cooke and Huggins, 2018). Market penetration
strategy is related to determining the price of products and services by entering the market with
low prices that will help the business to grow their market. Competitive pricing strategy is
related to setting the price of products and services according to the price charge by competitors
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in to provide competition to the competitors. Also, cost based pricing strategy can be adopted by
The moon staffing agency which is related to charging the price of services according to the cost
incurred by firm. For example, The moon staffing agency will adopt the market penetration
strategy to enter the market with low prices to gain competitive advantage.
Promotion : The moon staffing agency in order to attract customers towards the
organisation will use various promotional tools for increasing the customer base. The various
promotional tools that will be used by the moon staffing agency will consist of advertisement in
newspaper, magazines, advertising through social media sited such as Instagram , Facebook etc.
2.2 The Job roles assigned to The moon staffing agency employees
The moon staffing agency will have 5 employees that will consist of CEO, manager and
other staff. The operation performed by various staff member will consist of administrative
work, customer service providers, accounting work and other work performed to provide better
services to their customer to satisfy their demands. There are various job roles that will be
assigned to the employees of the moon staffing agency that will include the following.
Role of manager of The moon staffing agency
The manager of the moon will have the responsibility to identify various information
about the events and parties. The managers are responsible to identify the staff for working as
temporary staff for various occasions. The managers of The moon staffing agency will play the
role of managing the operations of the agency to monitor the work of other staff members to
provide better services to customers. Also, managers will make provide guidance to other staff
members about their job roles and responsibilities.
Role of other staff members
The other staff member of the firm will consist of administrative staff , IT technical, sales
person etc. that will handle various operation of the firm such as administrative staff will provide
information to managers and CEO about various events and occasions that will held in London.
This information will provide organisation to make available the temporary staff for performing
various duties at the place of event. IT technical will be assigned the job role to manage the
booking of temporary staff requirement online in order to provide the clients with quick services
whenever they have the need the staff urgently.
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Advantages and disadvantages of zero- hour contract workers and agency staff
Zero- hour contract is an agreement between employer and the worker and there is no
guarantee of hours of working (Meroni and Sangiorgi, 2016). The employer is under no
obligation to pay the wages to workers when they are not working. The employer has no right to
assign the working hours to employee in the zero – hour contract.
Advantages of Zero – hour contract workers
 It helps the business to provide workforce to cover a particular event or program.
 It provides help to the companies starting new business with benefit of hiring workers
according to requirement for particular task (Definitive Guide to the Zero Hour Contract,
2017).
 It provides flexibility to the firm by hiring workers on Zero- hour contract workers.
 It helps the Firm in hiring workers when the demand for their services increase.
Disadvantages of Zero- hour workers
 The zero – hours workers don't accept the work that provide the risk to organisation and
the firm is not able to find workers to provide temporary staff to clients.
 The employer does not have any control over the workers this provide disadvantage to
firm.
 There is no guarantee of workers that they will work with employees in the future.
Agency staff : The staff members of agency are hired by organisation to perform various
operation (Agency workers, 2016). The agency staff is hired for temporary work or for long term
work. The agency sends the workers to on various assignments.
Advantages
 It provides advantage of quick recruitment of staff.
 It provides workers to the organisation that have skills and talent to perform the
particular job role.
 It helps the organisation in reducing the various problems that may arise.
Disadvantages
 Increased staff turnover as the agency staff is moved to other assignment.
 It is more costly in hiring the agency worker than employ as worker permanently.
 It agency is not obliged to provide the work.
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2.3 Customer target market
The target customer for the Moon staffing agency will be the event organisation, hotels
and other organisation conducting the events and programs for different clients. The moon
staffing agency will provide the temporary staff for various events and occasions that will help
company in getting the experienced staff for handing the various activities at the vents and
parties. The Moon staffing agency will provide the staff for various services such as catering,
guard, waiters etc.
The customer cohort of the moon staffing agency will be those people having shared
characteristics which will help the firm in providing their staff at various events and programs.
For example the moon staffing agency will build contacts with hotel and event management
company to provide hire their staff for performing various activities.
PART 3
3.1 Strategies future expansion of business
The moon staffing agency in order to expand its business in future will adopt various
strategies for expansion such as diversification, segmentation, targeting and positioning.
Diversification includes increasing the product or service diversification to increase the
customers base. Diversification will help the moon staffing agency in developing new products
and services according to the demand in the market to increase their profitability in the future
(Leigh and Blakely, 2016). Segmentation is the strategy that the organisation can use to identify
the various customers available in the market and their needs to provide services according to
their need to increase the future profitability of the organisation.
Targeting is the next process after segmentation in which the company target when the
market is segmented (Difference between Market Segmentation, Targeting and Positioning,
2016). Targeting is related to providing services to the targeted audience according to the
demands and services identified. Positioning is related to providing customer with perception
about the services offered by organisation such as The moon staffing agency will provide quick
services to their clients for assigning the temporary staff for the various events and occasions.
The moon staffing agency in order to expand its business in future will provide services
quickly to their clients and will improve the service quality to increase their customers base. The
moon staffing agency will develop new services according to demands of customers.
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REFERENCES
Books and Journals
Cooke, P. and Huggins, R., 2018. High-technology clustering in Cambridge (UK). In The
institutions of local development(pp. 63-84). Routledge.
Leigh, N.G. and Blakely, E.J., 2016. Planning local economic development: Theory and
practice. SAGE publications.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Meroni, A. and Sangiorgi, D., 2016. Design for services. Routledge.
ONLINE
Agency workers. 2016. [Online]. Available through :<http://www.acas.org.uk/index.aspx?
articleid=1873>
Definitive Guide to the Zero Hour Contract. 2017.[Online]. Available through
:<https://www.highspeedtraining.co.uk/hub/zero-hour-contract-benefits/>
Difference between Market Segmentation, Targeting and Positioning. 2016. [Online]. Available
through :<https://www.managementstudyguide.com/marketing-segmentation-targeting-
positioning.htm>
Marketing Mix 4P. 2016.[Online]. Available through
:<https://managementmania.com/en/marketing-mix-4p>
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