Management Executive Summary 2022

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report is capable of analyzing the nine building blocks of Persollo Company which is one of
the new innovative companies present in Australian economy. The BMC of company has been
successful in analyzing that there are web designers and web applications which make the
company highly efficient in nature than the other companies which are termed as the major
competitors in the economy. The downside risks of the company are improved in an efficient
manner with the following aspects:
 There should be maintenance of proper flexibility in operations of the business that will
be making the business highly successful
 The segmentation needs to be implemented for introducing the separate and niche group
of customers for improving their operations successfully

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Table of Contents
I. Introduction..................................................................................................................................3
II. Business Model Canvas..............................................................................................................3
A. Building Blocks......................................................................................................................3
1. Customer Segments.............................................................................................................4
2. Key Partners.........................................................................................................................4
3. Value Proposition................................................................................................................4
4. Key Activities......................................................................................................................4
5. Channels..............................................................................................................................5
6. Revenue Streams.................................................................................................................5
7. Cost Structure......................................................................................................................5
8. Key Resources.....................................................................................................................5
9. Customer Relationships.......................................................................................................5
B. Interrelationships.....................................................................................................................6
C. Critical Success Factors..........................................................................................................6
D. Downside Risks......................................................................................................................7
E. Changes in Business Model....................................................................................................7
III. Conclusion.................................................................................................................................8
IV. Recommendations.....................................................................................................................8
References........................................................................................................................................9

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Appendix 1- Table 1- Business Canvas Model of the Persollo Organization...............................10
Appendix 2- Analysis of the Working of Persollo Organization..................................................11

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Company Name- Persollo
I. Introduction
Persollo was incorporated in the year 2015 which is considered to be the world’s first
instant checkout as well as lead generation platform. It helps in enabling the different influencers
along with brands to sell their items on the social media platform without any kind of building
sophisticated and expensive e-commerce sites or the online shopping carts as well. The
organization was incorporated in 2015 in which 20 employees were employed wherein the
organization is capable of providing tools for brands along with the agencies to sell on social
media in just one single click which is easy in nature (Persollo.com, 2020).
II. Business Model Canvas
The business canvas model of Persollo is regarding instant type of sales that is capable of
providing the site for various types of agencies and influencers in selling the different products
with one click and there is no such money required for investing in the same.
A. Building Blocks
There are total nine building blocks in the BMC model that is inclusive of various kinds
of aspects that are mainly related to one another such as the segment of customers, relationships
among customers, key activities as well as the key partners and so on. The value proposition is
the other significant element in the block which mainly analyzes the most unique features which
are delivered by the application to various customers and make them highly satisfied with the
working of the respective application (Antikainen & Valkokari, 2016).

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1. Customer Segments
In the respective area, the main segments of customers are inclusive of the various big
companies like Amazon, eBay or Zara which are having online presence in the market. They are
considered to be the major kind of sellers who will be having the power in capturing the strong
base of customers in the market effectively (Caetano et al., 2017).
2. Key Partners
The various knowledgeable and efficient suppliers are the key partners of Persollo
Company who will be able to deliver the best kinds of products and services to them.
Additionally, the applications related to e-commerce along with local type of businesses are the
other partners which will be playing a significant role in managing business successfully
(Christensen, Bartman & Van Bever, 2016).
3. Value Proposition
The main value proposition aspect of Persollo includes selling of the different types of
elements to various customers with one and single click and there is no such kind of payment
incurred in it as well. It is one of the most suitable options generated for the different individuals
wherein there is flexibility in the technique of pricing for management of various companies’
operations in a positive manner. There are high levels of options in maintaining their preferences
successfully (Clauss, 2017).
4. Key Activities
The different activities are proper design along with production and merchandising that is
capable for managing growth of organization. It is effective in development of streamlining the
business related activities that is capable for running in a smooth manner (Daou et al., 2020).

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5. Channels
The different kinds of retailers as well as mobile related applications are utilized by
Persollo for connecting with various customers in order to achieve competitive advantage among
different companies that are major competitors (Evans et al., 2017).
6. Revenue Streams
The commission on the sales can be effective for organization in increasing sales as well
as revenues in an appropriate manner. The value which is charged is $0.25 for the products and
services that are being listed on official website and there is effective and high level of increase
of 4.5% in entire sales of organization (Foss & Saebi, 2017).
7. Cost Structure
It includes more than 35% of the various designers and the installation employees who
have been highly effective in performing the tasks and making efficient business. Additionally,
15% of the section will be the e-commerce related management and online marketing that
includes employees that are efficient for the company’s growth (Geissdoerfer, Vladimirova &
Evans, 2018).
8. Key Resources
There is utilization of the web related application and intellectual platform which are
considered to be the key and important resources that enhances performance of company. It can
be capable by them to generate high level of popularity against competitor companies (Hoveskog
et al., 2018).

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9. Customer Relationships
The inclusion of automated products along with services is provided to customers and
option of self-service which assists the customers for becoming beneficial in attracting customers
(Hruska & Maresova, 2019).
B. Interrelationships
In the nine building blocks of BMC of Persollo, there should be proper relationships in
which the mass type of targeting is needed to be adopted for improving and enhancing the
various operations of the business. In addition, the value proposition of the respective company
named Persollo is to maintain the strong base of customers through allowing them to make
purchase or sell in a single click. In addition, Persollo tries to make the quality the top priority
and it reflects on maintaining the high level of profitability generated in the business (Joyce &
Paquin, 2016).
Additionally, the key channels assists in delivering accurate value to customers in market
and it enhances the business operations. The revenue streams along with cost streams include
installation of various services and appointment of designers which assists in maintaining
operations appropriately (Kranich & Wald, 2018). There can be increase in the level of
commission that will be enhancing profitability of company and improve their operations
systematically.
C. Critical Success Factors
Firstly, Persollo is required to implement the self-check-out system that will be
enhancing their effectiveness in the entire market. As it is one of the most efficient kind of
application that has been developed in the market, in such scenario, for improving their level of

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competitiveness in the entire market, it will be including bonus that will be offered to the
different customers who will be applying at Persollo for the first time and generate knowledge on
the operations related to business in a successful manner (Linder & Williander, 2017).
In the present scenario, there are different changes in the companies due to the
technological advancement and in such scenario; it is the requirement for Persollo to improve the
different operations of the business in a successful manner. It can be advantageous for the
organization in the technological related disruption along with innovation for achieving
competitiveness. The different frameworks that can be implemented that can be creating passion
for invention which will be suitable for their growth and existence in the market which has
become highly competitive and efficient in nature (Magalhães et al., 2020). The commitment
towards the operational excellence is the key and crucial element that is needed to be
implemented for the growth of the company that will be enhancing their performance
appropriately without much difficulty.
D. Downside Risks
Firstly, there can be breach of security in the respective application of Persollo which can
be impacting the business and profitability of the company to a large extent (Yang et al., 2017).
In the current scenario, there has been high level of increase in cybercrime that can be impacting
the technological advanced applications negatively and it impacts the revenue and sales growth
of the company (Ojasalo & Ojasalo, 2018).
Moreover, the other issues include the compliance and safety laws which are not been
followed by the companies such as Persollo and in the end, it will be impacting growth of the

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company negatively. It can be impacting the confidence of the customers that will be impacting
the brand image of the brand and their goodwill negatively.
E. Changes in Business Model
In case of the business model, there are few kinds of changes which are needed to be
implemented by Persollo which are as follows:
For the long term growth of the company in the market which is highly competitive, the
major aspect that can be seen is that optimization of the different kinds of technology is needed
for generating the growth of the company and improve their effectiveness in an efficient manner
(Rayna & Striukova, 2016).
Flexibility is the main aspect that is needed to be implemented in the system which will
be allowing the business to grow and it will be made highly approachable in nature as well
(Visnjic, Wiengarten & Neely, 2016). It will be capable of attracting new segment of customers
that will be making the app perform better (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena,
2016).
III. Conclusion
It can be inferred that business model canvas and the interrelationships between the nine
building blocks play a vital role in success of the company. Through the same, the value
proposition along with key activities can be analyzed which helps the companies in
understanding their weaknesses and the areas in which they need more transformation. Through
the analysis of the critical success factors, the company has been successful in improving the
performance in an effective manner.

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IV. Recommendations
There are few recommendations which can be included and incorporated in the process of
managing the Persollo business in an efficient manner that are as follows:
Firstly, there can be introduction of the new segment of customers who will be becoming
the target audiences of the company as it will be making the business highly effective and it will
be suitable for long term growth.
Moreover, the operational flexibility is the other essential element that is needed to be
implemented by Persollo for their long term growth in the competitive business environment
which will be essential in making the business highly profitable.
References
Antikainen, M., & Valkokari, K. (2016). A framework for sustainable circular business model
innovation. Technology Innovation Management Review, 6(7).
Caetano, A., Antunes, G., Pombinho, J., Bakhshandeh, M., Granjo, J., Borbinha, J., & Da Silva,
M. M. (2017). Representation and analysis of enterprise models with semantic
techniques: an application to ArchiMate, e3value and business model canvas. Knowledge
and Information Systems, 50(1), 315-346.
Christensen, C. M., Bartman, T., & Van Bever, D. (2016). The hard truth about business model
innovation. MIT Sloan Management Review, 58(1), 31.
Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development,
and proof of performance. R&D Management, 47(3), 385-403.

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Daou, A., Mallat, C., Chammas, G., Cerantola, N., Kayed, S., & Saliba, N. A. (2020). The
Ecocanvas as a business model canvas for a circular economy. Journal of Cleaner
Production, 120938.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C.
Y. (2017). Business model innovation for sustainability: Towards a unified perspective
for creation of sustainable business models. Business Strategy and the
Environment, 26(5), 597-608.
Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How far
have we come, and where should we go?. Journal of Management, 43(1), 200-227.
Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation:
A review. Journal of cleaner production, 198, 401-416.
Hoveskog, M., Halila, F., Mattsson, M., Upward, A., & Karlsson, N. (2018). Education for
Sustainable Development: Business modelling for flourishing. Journal of Cleaner
Production, 172, 4383-4396.
Hruska, J., & Maresova, P. (2019). Design of business canvas model for social media.
In Emerging Technologies in Data Mining and Information Security (pp. 63-69).
Springer, Singapore.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of cleaner production, 135, 1474-1486.
Kranich, P., & Wald, A. (2018). Does model consistency in business model innovation matter? A
contingency‐based approach. Creativity and Innovation Management, 27(2), 209-220.

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Linder, M., & Williander, M. (2017). Circular business model innovation: inherent
uncertainties. Business strategy and the environment, 26(2), 182-196.
Magalhães, M., Pereira, M., Cardoso, A., Cairrão, Á., & Figueiredo, J. (2020). Canvas marketing
plan: How to structure a marketing plan with interactive value?. In Handbook of
Research on Emerging Technologies for Effective Project Management (pp. 158-168).
IGI Global.
Ojasalo, J., & Ojasalo, K. (2018). Service logic business model canvas. Journal of research in
marketing and entrepreneurship.
Persollo. (2018). Persollo.com (online) https://persollo.com/ [Retrieved 9th April 2020]
Rayna, T., & Striukova, L. (2016). From rapid prototyping to home fabrication: How 3D printing
is changing business model innovation. Technological Forecasting and Social
Change, 102, 214-224.
Toro-Jarrín, M. A., Ponce-Jaramillo, I. E., & Güemes-Castorena, D. (2016). Methodology for the
of building process integration of Business Model Canvas and Technological
Roadmap. Technological Forecasting and Social Change, 110, 213-225.
Visnjic, I., Wiengarten, F., & Neely, A. (2016). Only the brave: Product innovation, service
business model innovation, and their impact on performance. Journal of Product
Innovation Management, 33(1), 36-52.
Yang, M., Evans, S., Vladimirova, D., & Rana, P. (2017). Value uncaptured perspective for
sustainable business model innovation. Journal of Cleaner Production, 140, 1794-1804.

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Appendix 1- Table 1- Business Canvas Model of the Persollo Organization
Key Partner
The different kinds
of applications
which are mainly in
relation to the
electronic
commerce
There are different
developers along
with third part
suppliers who will
be capable of
providing proper
business
Key Activities
Design as well
as production
Development
and inclusion
of the
different kinds
of activities to
be posted on
their portal for
both sellers
and buyers
Value
Proposition
High quality
products along
with services
are available
to customers
with just one
single click
Pricing
strategy is
highly flexible
in nature
Customer
Relationships
Automation
and high level
of flexibility
Inclusion of
proper self
check out
service system
Customer Segments
Sellers
The different online
companies includes
Amazon or eBay are
the main customer
base and it is
present in the entire
world
Key
Resources
Inclusion of
proper
development
of the various
web related
applications
present
Channels
Different web
channels and
the effective
retailers

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Cost Structure
 There is incurring of the installation costs
and the hiring of the different workers
and designers for the company incurs
high level of cost
 It includes 15% of the management of the
electronic commerce that includes various
employees
Revenue Streams
 Commission is needed at time of sales
which is the high incurring of profitability
 The increase of more than 4.5% of the
sales and revenues can be effective
Figure 1; Business Canvas Model
(Source; Created by Author)
Appendix 2- Analysis of the Working of Persollo Organization

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(Source: Persello.com, 2020)