New Product Development of Apple - Desklib

This report provides a comprehensive analysis of the new product development of Apple, including its mission, vision, marketing objectives, SWOT analysis, marketing mix, PESTLE analysis, market analysis, and more. It discusses Apple's background, strengths, weaknesses, opportunities, and threats, as well as its segmentation, targeting, and positioning strategies.

NEW PRODUCT DEVELOPMENT OF APPLE
0
NEW PRODUCT
DEVELOPMENT OF
APPLE
System04121
3/3/2020

NEW PRODUCT DEVELOPMENT OF APPLE
1
Contents
Introduction................................................................................................................................5
Background of the company......................................................................................................6
Mission of the company apple...................................................................................................6
Apple’s Vision statement...........................................................................................................7
Marketing objective of Apple....................................................................................................8
Marketing strategy:....................................................................................................................8
SWOT Analysis.....................................................................................................................8
Strengths of the company Apple................................................................................................8
Innovative products:...............................................................................................................8
Leadership position:...............................................................................................................9
Distribution:...........................................................................................................................9
Customer focused:..................................................................................................................9
Profits.....................................................................................................................................9
Steve Jobs...............................................................................................................................9
Layout & Innovation–..........................................................................................................10
Weaknesses of Apple...............................................................................................................10
Matching expectations of the customers:.............................................................................10
Incompatibility:....................................................................................................................10
Dependency:.........................................................................................................................10
Opportunities for apple............................................................................................................11

NEW PRODUCT DEVELOPMENT OF APPLE
2
Apple Cars:...........................................................................................................................11
Technological advancement:................................................................................................11
The growth in market:..........................................................................................................11
Iwatch and Apple TV:..........................................................................................................11
Threats for Apple.....................................................................................................................11
Segmentation Targeting and Positioning.................................................................................12
Marketing mix..........................................................................................................................13
Product:................................................................................................................................13
Place.....................................................................................................................................14
Price:....................................................................................................................................14
Promotion.............................................................................................................................14
Pestle analysis of Apple...........................................................................................................15
Political factors.....................................................................................................................15
Economic Factors.................................................................................................................16
Social Factor.........................................................................................................................16
Technological Factor............................................................................................................16
Environmental factors..........................................................................................................17
Legal factors.........................................................................................................................17
Market analysis........................................................................................................................18
Competitive Analysis...............................................................................................................18
Industry Analysis.....................................................................................................................21

NEW PRODUCT DEVELOPMENT OF APPLE
3
Threat of New entrants.........................................................................................................21
Bargaining power of the suppliers.......................................................................................21
Threats of substitute services and products..........................................................................21
Rivalry among the existing competitors..............................................................................22
Marketing Budget for Apple (In million Dollars)....................................................................22
Promotional Budget Plan (In million Dollars).........................................................................22
Action Plan...............................................................................................................................23
Recommendations....................................................................................................................25
Conclusion................................................................................................................................25

NEW PRODUCT DEVELOPMENT OF APPLE
4
Introduction
Apple is deemed one of the world's foremost and most excellent tech labels. Innovative and
distinctive characteristics were given by apple products in each of its various products, which
are recognised for the immeasurable position in business and in the sector. Apple products
have both creative and unique features for each product range. Often noted for the
dysfunctional position in the market, this multinational corporation. The business a also based
on a target and since its inception revolutionized the personal computer landscape. The two
college dropouts who co-founded Apple were Steve Jobs and Steve Wozinak, and now one of
the world's top and growing IT businesses in the IT market. This is the rising IT company in
the world and the biggest one (Machado, Cant, and Seaborne, 2014).
In researching the apple past, the firm Apple takes great pride in the creativity, rendering this
very successful, for example: by the launch of Newton in 1993, Apple became a leader on the
PDA market and later introduced IMac simple to use in 1998 and the improvements after
1998. It released in 1999 and updated since 1999 a very highly stable operating system. In the
year 1999 when the IBook was released, Apple has one of the critical points. It finished their
commodity matrix and made their job-formulated product mix plan. This also allowed the
Apple business to have a desktop and portable computer in both the professional and the
market division’s portable device (Chen, & Ann, 2016).
In the accompanying sense, the way in which the drug will be launched on the market will be
discussed in detail, including the market analysis, the consumer sector, the segmentation and
the promotional activities expected for the new product. There will be a summary of different
advertising methods to initiate the project, as well as the mechanism by which the campaign
to create or launch the final product is introduced on the market.

NEW PRODUCT DEVELOPMENT OF APPLE
5
Background of the company
From April 1, 1976, Steve Wozinak and Steve started working for Apple and were also
known as a technology-based conglomerate. The company's head office is in California.
Apple has about 240 shops around the globe. The Apple company is known for its consumer
goods and assesses the interest needed to understand markets, brands and customers with a
strong customer base.
In the electronics industry the business has a very special and positive image and also has a
strong customer base. The company has started to become a mobile device business that
incorporates its goods into everyday life. The firm has developed and produced various
electronic gadgets that included PCs, watches, mobile telephones and other consumer items.
The goods of iPhone, iPad, Macintosh, Apple TV, Airports, iPod, I screen, iOS app store
(Piao & Kleiner, 2015) are the focus of Apple. In the same items, they cover various ranges.
Apple is producing, creating and distributing mobile, wireless and web computer software
(Fogliasso and Williams, 2014).
Mission of the company apple
Over the last few years, the company's business objective has shifted. The corporation is
focused on changing the industry climate, which is one of the factors on what an organization
can do. The business recognizes the demand and sector shifts. Apple's present assignment
statement is as trails
Apple creates Macs, which composed with OS X iLife, iWork and practical requests are one
of the best separate processors in the biosphere with the best individual processors in the
world. Through their IPods and ITunes online shop, Apple drives the digital music boom.

NEW PRODUCT DEVELOPMENT OF APPLE
6
With its ground-breaking IPhone and APS Apple has reinvented the mobile phone, shaping
the potential of communal phones and IPad computers (Brown and Maloney, 2013).
Apple’s Vision statement
The business strategy has a major influence on corporate management when it comes to
decisions taken by organization executives to put the dissimilar businesses in which the
business functions to a future of leadership. Under the leadership of Tim roast the business
Apple presents a new mission declaration that says what (HEFFA, 2018)
The company believes they are on the face of the earth, so that fantastic goods can be
produced and this does not change or change, because the business relies continuously on
creativity and trusts in doing simple things rather than complex things. The company
considers that the key technology behind its goods must be owned and controlled. The
organization is also persuaded that it says no to different products and spends more on the
few that are truly important to the business. The organization relies more on intense
teamwork and the cross-pollination of groups of the company to make it easier for others to
develop
Marketing objective of Apple
The target of the company is to expand or wider the objectives to the customer who have
not used the products offer by Apple and thus the main impartial of advertising a new
creation to be (Khan, Alam, and Alam, 2015)
 To upsurge the sale of the product by around 25 per cent
 To upsurge the revenes of the company for 29 per cent

NEW PRODUCT DEVELOPMENT OF APPLE
7
 To be a leader in the dealer of DSLR in all the markets in which the company
operates
 To uplift the share of the market by 15 per cent
 To make people aware and encourage them to buy the products by the company apple
 Expanding the existing market by 25% until the next year
 To revolutionize and command the movement for the upcoming knowledge
 To enlarge their cable nationwide and open apple stock internationally
Marketing strategy:
SWOT Analysis
Strengths of the company Apple
Innovative products: Apple from the outset of ground-breaking products is one of the
major strengths of the business. It has introduced many popular products, which is one of the
company's main strengths. MacBook, IPods, IPhone, IPad, Iwatch come in at the top. Apple
is able to cover everything a person needs (Lake and Drake, 2014)
Leadership position: Apple is one of the ecosphere's foremost skill businesses in terms
of income generated and the second-largest smart phone maker. The US Corporation was the
first to reach $700 billion and was the world's largest publicly traded organization in 2014.
Distribution: Apart from these outlets, Apple runs about 470 shops in 17 countries and
markets products through its trading partners, internet platforms and other specialty retail
stores. One of the best experiences is visiting an apple store. In fact, Apple introduced the
genius bar to address the consumers ' entire problem in the retail shop itself. Apple therefore
has a historic focus on sales and service delivery.

NEW PRODUCT DEVELOPMENT OF APPLE
8
Customer focused: The company apple continuously strategizes its product with the
emphasis on the customers while possession their attention in the future. They continuously
focus on imagining things which even the customers cannot imagine as per Steve Jobs, if the
customers are asked about what they want and by the same he is given the same thing, he will
want somewhat else. This philosophy is the motive of achievement for Apple (Learn
Marketing, 2018).
Profits–The profits that it manages over its goods are one of Apple's key benefits as a
business. As a technology pioneer with leading brand equities, Apple retains a wide margin
for investing in research and development and brand structure. Additionally, the assessing
strategy does not divide the level on the market and Apple is always distributed to different
retail stores at the same amount.
Steve Jobs–Apple is also a precious individual in the knowledge manufacturing, one of the
key factors and leader. In the way that he has guided his own men and how he has taken his
identity with him, he is an example to all the advertisers. Apple has been run by Tim cook
since 2011, when he left the planet and reveals his creativity as a business (Londhe, 2014).

NEW PRODUCT DEVELOPMENT OF APPLE
9
Layout & Innovation–
Apple's best part and its excellent store stock is both the layout and its innovation. In its
product design, Apple has always been gentle and sleek. At the same time, a computer is
driven to provide optimum efficiency under this exquisite design. The Mac is another
program that is renowned for its reliability and performance (Gupta and Prinzinger, 2013).
Weaknesses of Apple
Matching expectations of the customers: Apple has played a major role in the
industry since the 1980s and the company's aspirations are rising every day.
Incompatibility: Apple, as a corporation, is one of the main issues because a large
proportion of goods are inconsistent with apps from third parties, so when people buy a
product, in fact they join an apple world, and then stick with the same product and these
impacts significantly on the decision-making processes of customers.
Dependency: In accordance with the different products which Microsoft and Google have,
it has only 7-8 items in its portfolio. Apple is therefore extremely dependent on each
commodity. If one product fails, the business apple would lose 10%. Apple therefore has a
specific need to expand the product portfolio (McLaughlin and Bridgman, 2018).
Opportunities for apple
Apple Cars: With the launch of Facebook, division takes place, WhatsApp and others
Google is growing 10 dissimilar ways, and Apple wanted to discovery any new crops that
could be launched by Apple. The Electric vehicle that is now to be unveiled in 2020 is being
based on Ios. One can suppose great belongings from Apple as well, like every other
company of Apple.

NEW PRODUCT DEVELOPMENT OF APPLE
10
Technological advancement: Technological advances are always an advantage in the
technical sector. And we can anticipate the one company in the next few years even more
innovative MacBook and other goods.
The growth in market: Apple is a growing company and is the most significant in
developing countries ' increasing GDP, which then raises premium brand consumption.
Iwatch and Apple TV: Iwatch and apple TV have two devices that may even further
improve their popularity, both of which are highly targeted towards the future, because apple
Iwatch already has 50% of the smart watch market share in the United States, where digital
presence grows. (Nagle and Müller, 2017).
Threats for Apple
Market Diffusion in smartphones: One of the main threats of the entry of other mobile brands
in the demand for apple. I0S absorbs market share like anything, now has a market share of
47.5 per cent, while Apple's market portion is 47.5 per cent. Google is used by firms such as
HTC, Lg, Lenovo and everyone in the Smartphone industry (Kilambi, Laroche, and Richard,
2013).
Laptop competition: MacBook is one of the best in the country; Dell and Sony are also
increasingly competitive in the notebook segments. Over the years Dell has released many
fine versions including the extra-terrestrial one. Everyone loves Apple as a company, and
MacBook faces a tough competition from other manufacturers.
IPOD substitute smartphones–IPOD experienced a significant 52% decrease relative to 2013
in 2014. Smartphones have largely surpassed music players because of the different ways in

NEW PRODUCT DEVELOPMENT OF APPLE
11
which you can use and hold songs. Thus Ipod is no longer unique in its features. (Other
"Rock only artists" find it difficult to be on the market too).
Segmentation Targeting and Positioning
 Apple utilises the subdivision of the market: To order to divide the goal into different
categories depending on preferences, desires, Apple uses the market segmentation. It
helps the corporation to understand the different aspects of its target marketplace. The
business classification is focused on behavior, psychograph, demographic and
geography, which are discussed in the following paragraphs.
 Geographic segmentation: the company wants to launch the DSLR around the world
and it also wants to deliver the products in its stores across the globe in order to attract
the maximum amount of customers for the product. It wants to advertise the product
in every possible manner (Ritala, Golnam, & Wegmann, 2014).
 Demographic: one of the main targets of the company is clienteles who consist of the
people with the age group among 18-42. The people who are linked with the business
and technological world and also the people who have their income between medium
to high as these customers would be able to buy the DSLR by the company Apple
 Psychographic: The business decided to put the initiative into putting high-class
amateur cameras and gentry on the market, and consumer who uses the most
entertainment devices. The organization will also market this product on YouTube
because most of the time they use DSLR and cameras (Nicolas Marin Ximenez, and
Sanz, 2014).
 Behaviour: The benefits apply to a decent value for money allocation to the future
customer. Depending on the individual's job, the use of the substance can be low,
medium or large. It can be used to collect memories for any purpose .

NEW PRODUCT DEVELOPMENT OF APPLE
12
Marketing mix
Apple needs to design an effective marketing strategy in order to achieve the necessary and
expected goals in selling the commodity, size, promotion and location. The marketing mix
mentioned below is comprehensive (Finkle, & Mallin, 2010).
Product:
The DSLR of apple is its new product and, thus, its new and unique characteristics are in the
highest position to attract customers, the characteristics of which are:
 Allows the customers to capture extra resolution
 The camera allows continuous shooting which is a very good feature of the camera
and it also covers the 6fps shooting
 High resolution
 Aperture priority mode
 USB 4.0 interface
 The device is robust and of great quality with excellent content consistency
 picture 1090/31p and CMOS sensor of 58 megapixel
Place
In order to launch the DSLR on the market, Apple has a solid supply chain. It is sold with the
distributor in its own retail beginnings and connected supplies. The company uses the
blended delivery model for this drug, which takes the goods into the stores, making it
accessible and convenient for consumers. Apple will also use e-commerce stores such as
amazon, flipkart and use this as the aid of the new DSLR, which will raise the company's
earnings, to further grow the business. (Laugesen, and Yuan, 2010).

NEW PRODUCT DEVELOPMENT OF APPLE
13
Price:
To attract customers, the business must be able to balance the equilibrium amid the cost of
manufacture and vending of the goods (Ocasio and Joseph, 2017). The quality of all
companies relies very much on the price of the items. For the reasons that intense rivalry
types such as Sony and Canon the business should follow the competitive model. The main
product achievement depends heavily on the price of the product and it would be essential for
the apple business to deliver the DSLR at a price that will allow the target market to buy
without worrying about it once. (Latif, Jaskani, Ilyas, Babar, and Gulzar, 2014)

NEW PRODUCT DEVELOPMENT OF APPLE
14
Promotion
The strategy is defined by the introduction into the advertisement mix of trade shows, ads,
and public relations as the DSLR of apples will be new to the commercial and promotional
industries. In sponsorship of the ad-how and the marketing, consumers can hear about the
company's new product launch. Examples about DSLR advertising, such as Facebook,
YouTube and forums, magazines, tv and tablets, are also accessible to potential customers.
This is the perfect way to sell an Apple DSLR.
Pestle analysis of Apple
The Pestle research is any organisation's external influence study. This can allow Apple
better recognize the external environment of the company or organization, such as the
political environment and its effect on an organisation, its technical influence on
organisations, its economic concerns, the regulatory conditions and the environmental factors
that push a product. The PESTEL research by Apple Inc. in the UK market is the central
topic in this text. In the next section of this article, the review is addressed.
Political factors
The United Kingdom has a great democracy among the nations in the First world war. Great
Britain has a stable government and it is also the region that always affects British
organizations. They retain the traditions and the rules of the countries and that helps to make
a good impact on Apple, and that's why the UK is doing so (Choi, Shin, and Lee, 2013).
In the micro environment of the company Apple, the most important factor of politics is
presented with various opportunities, one of the most important external political factors for

NEW PRODUCT DEVELOPMENT OF APPLE
15
the company apple is improving the policies of trade and due to strong politics in UK, and it
is an opportunity for the company Apple
Economic Factors
The UK Company is the leading global player; it is also the engine of the world's economy.
To order to motivate the financial state, the bank of the England was proposed to provide
microfinance safety and the stabilization of the financial system in order to keep its company
competitive. The apple has a tremendous chance to make its companies more productive after
the 2nd World War Financial Crises. (Lindgreen, Hingley, Grant, and Morgan, 2012).
For all major economic factors in the global world are creating opportunities for Apple. The
rapid growth of areas such as the UK is one of the most important economic drivers for
Apple. As it allows them a better organization and generates additional sales, Apple should
grow.
Social Factor
British living standards are very superior; they love a good, luxurious life with a high
standard of supremacy. In such situations, the Apple Inc. has a brand image; they have
dominance when it comes to selling and even are the number one choice for the customers
who most trust the company (Al-Refaie, and Bata, 2016).

NEW PRODUCT DEVELOPMENT OF APPLE
16
However social media is becoming more commonly used in the world today, and the use of
social media is growing and also is one of the biggest opportunities for apples, as demand for
digital products such as the IPhone or IPad is increasing, which allows users to download
specific popular social media applications.
Technological Factor
In the United Kingdom people love technology. It is evident that the United Kingdom is one
of the most advanced countries as debated in technologies when the technology is enhanced
internationally and that is why It is very wealthy with the technology and it is also able to
invent the company through technological changes in the UK and technology is therefore
playing a major role.
Apple has one of the best strategies for expanding the app store and has even built stuff like
Apple DSLR; Apple company is in very good condition to take advantage of the technical
opportunities of the market (Baker, 2014).
Environmental factors
Many environmental factors have chances in Apple's macro-environment, and these are
market cycle continuity, company energy efficiency patterns and the labor rights
phenomenon. Apple also explores resources in the UK by recycling and the related initiative.
Through enhancing employment practices around Apple's supply chain it has already begun
growing the consumer view. This is the environmental factors that Apple is focusing on.
Legal factors
The business environment can be affected by amendments to the law, including, from time to
time, equal opportunities, safety and health, marketing guidelines and drug identification.
Companies like Apple do not need to specify what is and is not acceptable and should deal

NEW PRODUCT DEVELOPMENT OF APPLE
17
appropriately. The UK's trade can be a small issue and thus it will have to obey the UK laws
and law. Nation has its own set of rules and regulations (Baltes, 2015)
The emergence of privacy rules and the increased regulation of communication are also the
most important legal factors which bind Apple and thus are threats. Any links to digital
technology are provided or anonymity is created and policymakers are informed of this. It
ensures that Apple is prone to more privacy regulations.
Market analysis
The analysis shows that there is a growth in the industry of DSLR due to the increase in
popularity of social media and sharing the images over various platforms. The services like
application such as photo editor counting Adobe Photoshop also assisted the increase in
request of DSLR cameras. In countries such as India, Brazil, the product penetration is small,
and it is expected to be one of the big opportunities, as the amount of end users who are
willing to invest in DSLR is predictable to benefit from cumulative request substitution on
the North American and European market and creativity remains key growth strategy. The
rise in non-refundable revenue is related to the transition to more expensive products which
will help to improve the competitiveness of the market participant over the projected time
frame. (Brandingbeard, 2018).
Competitive Analysis
The development of technology in the industry is largely enhanced by the decrease in the
various products and advertising prices. The increased growth rate can be seen both
externally and internally owing to the efficiency effect of the consumer emphasis. The
market's potential is strengthened by the accretive value of the market's properties. Due to
improved approaches, the business is expected to gain a lease in the marketing.

NEW PRODUCT DEVELOPMENT OF APPLE
18
The world's most well-known companies in the digital camera industry which will provide
the Apple DSLR with tough competition are: Koninklijke Philips N.V (Netherlands),
Eastman Kodak Company (U.S.). OLYMPUS Corporation (Japan), SONY Corporation
(Japan), Fujifilm Holdings Company (Japan), Nikon Corporation (Japan), Canon Inc.
(Japan)and others. SONY Corporation (Japan) and other firms.
Throughout recent years, digital cameras have increasing their ability to take high-quality
images. However, one of the key reasons that negatively impact demand for digital cameras
worldwide is the advent of luxury smartphones with high resolution lenses. Integrated
cameras enable users to take RAW photos and change the settings by accessing the manual
mode. The roles of the camera are increasingly improved when the revamped smartphones
are released so that digital cameras are not needed. As a result, because the vendors neglect
technological innovations and because of the market's proliferation of camera rental services,
customers are no longer willing to invest in new models of digital cameras. In comparison, a
lack of producers ' customer engagement with dynamic attributes eliminates market growth
factors. Besides being more costly, cumbersome and providing no additional features
including texts, e-mails, video calls or social network apps, the market for digital cameras is
declining around the world. As a consequence of these constraints, the IMARC community
anticipates that the demand will decrease by 11.7 percent to US$ 7.9 billion by 22024, at
CAGR for the 2019-2024 periods (Chen and Ann, 2016).
Breakdown by product type:
• Built in Lens cameras or integrated camera, or bridge camera or portable digital cameras,
interchangeable lens-based lens-based cameras (ILCs) reflect the most common kind of
product, helping generate high quality images. Breakup by device kind: We are associated
with an optical lens that, depending on the necessity, can be disabled.

NEW PRODUCT DEVELOPMENT OF APPLE
19
 Latin America
 Asia-Pacific, which is now the largest market because of its large population and
growing consumer weight in the world, is Europe
 Northern America
 Middle East and Africa Latin America.
When the company assess the market's import and export situation, it is observed that the US
is the key trader, while China is the principal digital cameras exporter.
Competitive landscape: The study has examined the competitive landscape of the sector and
the comprehensive profiles of the major industry participants. Some of these players are:
• Canon Inc.
• Sony Society
• Panasonic Society
• Olympus Corporation
Industry Analysis
The industry analysis of the Apple includes the porters five force analysis, which includes the
following things (Clarke and Boersma, 2017)

NEW PRODUCT DEVELOPMENT OF APPLE
20
Threat of New entrants
Apple joined the new market with the latest DSLR offering that brings creativity in various
ways, putting a lot of pressure on the business to reduce the DSLR price. Reduce costs and
provide consumers with new value ideas. To maintain its competitive advantage, Apple must
establish these meetings and construct operational barricades.
Bargaining power of the suppliers
The dealers play a protruding part in the manufacturing of the business paraphernalia. The
suppliers are very powerful and thus they use very high power of negotiation to extract high
prices which can create a inordinate influence on the company Apple by dropping whole
profitability of the DSLR camera launched by the company Apple (Closa, 2018).
Threats of substitute services and products
The company can face the danger of the same products and facilities in the market as the
competitions in the industry of DSLR is very high, to remove such barrier the company will
have to market the product by offering the customers with some unique value proposition of
DSLR which should be different from the present contribution of the manufacturing (Guler,
Gannon, and Sicchio, 2016).
Rivalry among the existing competitors
Apple is going to present the DSLR is a commercial tools industry of the modest world; it
can also take a peal on the general long term success of the association (Coorevits,
Schuurman, and Logghe, 2016)
Marketing Budget for Apple (In million Dollars)
Particulars 1st 2nd 3rd

NEW PRODUCT DEVELOPMENT OF APPLE
21
Traditional
advertisement
6,000 8,000 10,000
Direct marketing 25000 20000 15000
Sales 12000 14000 17000
Social Media
marketing
3500 5500 7700
Total 46,500 47,500 49,700
Promotional Budget Plan (In million Dollars)
Item
Price(excludin
g GST)
GST
Price
(including
GST)
Total
Value
Social media 400 60.00 460 350
E-mail marketing 800 40.00 840 700
Website 1700 120.00 1820 1500

NEW PRODUCT DEVELOPMENT OF APPLE
22
Flyers 500 50.00 550 450
Retail advertising 400 50.00 450 380
Search engine
optimization
1500 90.00 1590 1290
Banners 500 70.00 570 460
TOTAL $7,000 $480 $6,280 $5,130
Action Plan
ti itAc v y Ti e eriodm P ut oritA h y b e ti e ofO j c v
ro tG w h
Con ernedc
e art entD p m
nal sis ofA y
Mar etk
da s15 y esearR ch
anagerm
nal se t eA y h
de and andm
o ete in t ec mp h
ar et n reasem k I c
t e nu ber ofh m
t e rodu t ofh p c
t e o anh c mp y
esear andR ch
e elo entD v pm
e art entD p m
usiness lanB P
nitiationI
ont2 m h Mar etingk
Manager
n rease t eI c h
nu ber of t em h
rodu t of t ep c h
o anc mp y
Mar etingk
e art entD p m
udget lanB P ont1 m h Finan ialc
Manager
nal sis ofA y
finan ialc
re uire ent forq m
t e rodu th p c
e art ent ofD p m
u an esour eH m R c
iring of ertH Exp da s15 y Manager of HR T e iring of anh h
e ert for nexp w
rodu tp c
Finan ec
e art entD p m
rodu tionP c ont2 m h ead ofH ro ide bestP v e art ent ofD p m

NEW PRODUCT DEVELOPMENT OF APPLE
23
ro ess tartP c S rodu tionP c ualit rodu tq y p c Manufa turingc
e elo ent ofD v pm
oft areS w
ont2 m h esigning ertsD Exp ntrodu e s artI c m
te nolog forch y
t e rodu th p c
rodu ep c
e art ent ofD p m
nfor ationI m
Te nologch y
d ertise entA v m
and ro otionP m
ont2 m h Mar etingk
Manager
are about t eAw h
rodu t to t ep c h
usto er at t ec m h
a i u le elm x m m v
e art ent ofD p m
ar etingm k
istributionD ont1 m h u l C ainS pp y h
Manager
ailabilit ofAv y
rodu t in e erp c v y
store and outlet
of t e o anh c mp y
u l C ainS pp y h
e art entD p m
alesS ont1 m h ales ManagerS elling of rodu tS p c
online and offline
to a i i e t em x m z h
sale of t eh
rodu tp c
ales e art entS D p m

NEW PRODUCT DEVELOPMENT OF APPLE
24
Recommendations
It is therefore advised that before implementing DSLR in the industry, the enterprise will
thoroughly examine the business, as the enterprise has enormous current competition. The
DSLR should be sold at competitive prices and DSLR should have some special
characteristics that differentiate the company from other firms. The Apple will correctly
evaluate the PESTLE study that can prevent adverse effects on the product (Fang, Zhang,
and 2014).
Conclusion
It can be learned from the above study that the marketing strategy is one of the most relevant
and has an important role to play on an internationally competitive market. Any organization
needs a rigorous marketing strategic approach so that the business is sustained or joins the
new market. Different strategies for multiple high c have been used
The Apple Corporation is one of the world's largest labels. The group plans to launch a new
product DSLR in the UK and the introduction of new goods will not make it difficult for the
business, as the firm has the resources of the labels and a good policy for selling in the UK.

NEW PRODUCT DEVELOPMENT OF APPLE
25
References
1. Machado, R., Cant, M.C. and Seaborne, H., 2014. Experiential marketing on brand
advocacy: A mixed-method approach on global apple product users. International
Business & Economics Research Journal (IBER), 13(5), pp.955-962.
2. Chen, C. M., & Ann, B. Y. (2016). Efficiencies vs. importance-performance analysis
for the leading smartphone brands of Apple, Samsung and HTC. Total Quality
Management & Business Excellence, 27(3-4), 227-249.
3. Fogliasso, C.E. and Williams, A., 2014. Analysis Of The Business, Societal And
Governmental Relationships Of Apple Inc. Leadership & Organizational
Management Journal, 2014(1).
4. Brown, S.K. and Maloney, K.E., 2013. An update on apple cultivars, brands and club-
marketing. New York Fruit Quarterly, 21(1), pp.3-10.
5. Gupta, A. and Prinzinger, J., 2013. Apple, Inc.: Where Is It Going From
Here?. Journal of Business Case Studies (JBCS), 9(3), pp.215-220.
6. Kilambi, A., Laroche, M. and Richard, M.O., 2013. Constitutive marketing: towards
understanding brand community formation. International Journal of
Advertising, 32(1), pp.45-64.
7. Ritala, P., Golnam, A., & Wegmann, A. (2014). Coopetition-based business models:
The case of Amazon. com. Industrial Marketing Management, 43(2), 236-249.
8. Finkle, T. A., & Mallin, M. L. (2010). Steve Jobs and Apple, Inc. Journal of the
International Academy for Case Studies, 16(7), 31.
9. Laugesen, J. and Yuan, Y., 2010, June. What factors contributed to the success of
Apple's iPhone?. In 2010 Ninth International Conference on Mobile Business and
2010 Ninth Global Mobility Roundtable (ICMB-GMR) (pp. 91-99). IEEE.

NEW PRODUCT DEVELOPMENT OF APPLE
26
10. Latif, M., Jaskani, J.H., Ilyas, T., Babar, Z.K. and Gulzar, H., 2014. Issues faced by
Apple Inc in smart phones industry. International Journal of Accounting and
Financial Reporting, 4(2), p.50.
11. Choi, J.Y., Shin, J. and Lee, J., 2013. Strategic demand forecasts for the tablet PC
market using the Bayesian mixed logit model and market share
simulations. Behaviour & Information Technology, 32(11), pp.1177-1190.
12. Lindgreen, A., Hingley, M.K., Grant, D.B. and Morgan, R.E., 2012. Value in business
and industrial marketing: Past, present, and future. Industrial Marketing
Management, 41(1), pp.207-214.
13. Al-Refaie, A. and Bata, N. (2016) Market Segmentation and Conjoint Analysis for
Apple Family Design. World Academy of Science, Engineering and Technology,
International Journal of Social, Behavioral, Educational, Economic, Business and
Industrial Engineering, 10(4), pp.1138-1142.
14. Baker, M.J. (2014) Marketing strategy and management. London: Macmillan
International Higher Education.
15. Baltes, L.P. (2015) Content marketing-the fundamental tool of digital marketing.
Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V,
8(2),111.
16. Brandingbeard. (2018) Creating a SWOT Analysis [online]. Available from:
https://brandingbeard.com/concepts/marketing-101-creating-a-swot-analysis-for-your-
blog-plus-example/ [Accessed on 17/9/2018]
17. Chen, C.M. and Ann, B.Y. (2016) Efficiencies vs. importance-performance analysis
for the leading smartphone brands of Apple, Samsung, and HTC. Total Quality
Management & Business Excellence, 27(3-4), pp.227-249.

NEW PRODUCT DEVELOPMENT OF APPLE
27
18. Clarke, T. and Boersma, M. (2017) The governance of global value chains:
Unresolved human rights, environmental and ethical dilemmas in the apple supply
chain. Journal of Business Ethics, 143(1), pp.111-131.
19. Closa. (2018) Is Michael Porter Still Relevant Today? [online]. Available from:
https://www.closa.com/en/newsletter-April-2017/is-Michael-porter-still-relevant-
today.html [Accessed on 19/9/2018]
20. Coorevits, L., Schuurman, D. and Logghe, S. (2016) Bringing personas to Life: user
experience design through interactive coupled open innovation. Persona Studies, 2(1),
pp.97-114.
21. Fang, Y., Zhang, H. and Li, X.(2014) Detecting hot topics from Twitter: A multiview
approach. Journal of Information Science, 40(5), pp.578-593.
22. Guler, S.D., Gannon, M. and Sicchio, K. (2016) A brief history of wearables. In
Crafting Wearables, 7(81) 3-10.
23. HEFFA Australia. (2018) Apple Inc [online]. Available from:
https://www.livetradingnews.com/apple-inc-nasdaqaapl-correction-to-181-30-
92205.html#.W6Soz2gzbIU [Accessed on 19/9/2018]
24. Khan, U.A., Alam, M.N. and Alam, S. (2015) A critical analysis of the internal and
external environment of Apple Inc. International Journal of Economics, Commerce
and Management, 3(6), pp.955-961.
25. Lake, P. and Drake, R. (2014) Strategy. In Information Systems Management in the
Big Data Era,8(20), 19-52.
26. LearnMarrketing. (2018) The Marketing Mix and The 4P’s [online]. Available from:
http://www.learnmarketing.co.uk/marketingmix.htm [Accessed on 17/9/2018]
27. Londhe, B.R. (2014) Marketing mix for next-generation marketing. Procedia
Economics and Finance, 11, pp.335-340.

NEW PRODUCT DEVELOPMENT OF APPLE
28
28. McLaughlin, C. and Bridgman, T. (2018) Apple and the true costs of production. In
The Dark Side 66 (71), pp. 66-71.
29. Nagle, T.T. and Müller, G. (2017) The strategy and tactics of pricing: A guide to
growing more profitably. New York: Routledge.
30. Nicolas Marin Ximenez, J., and J. Sanz, L., 2014. Financial decision-making in a
high-growth company: the case of Apple incorporated. Management Decision, 52(9),
pp.1591-1610.
31. Ocasio, W., and Joseph, J. (2017) The attention-based view of great strategies.
Strategy Science, 3(1), pp.289-294.