New Product Development of Apple - Desklib

NEW PRODUCT DEVELOPMENT OF APPLE
0
NEW PRODUCT
DEVELOPMENT OF
APPLE
System04121
3/3/2020

NEW PRODUCT DEVELOPMENT OF APPLE
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Contents
Introduction................................................................................................................................5
Background of the company......................................................................................................6
Mission of the company apple...................................................................................................6
Apple’s Vision statement...........................................................................................................7
Marketing objective of Apple....................................................................................................8
Marketing strategy:....................................................................................................................8
SWOT Analysis.....................................................................................................................8
Strengths of the company Apple................................................................................................8
Innovative products:...............................................................................................................8
Leadership position:...............................................................................................................9
Distribution:...........................................................................................................................9
Customer focused:..................................................................................................................9
Profits.....................................................................................................................................9
Steve Jobs...............................................................................................................................9
Layout & Innovation–..........................................................................................................10
Weaknesses of Apple...............................................................................................................10
Matching expectations of the customers:.............................................................................10
Incompatibility:....................................................................................................................10
Dependency:.........................................................................................................................10
Opportunities for apple............................................................................................................11

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Apple Cars:...........................................................................................................................11
Technological advancement:................................................................................................11
The growth in market:..........................................................................................................11
Iwatch and Apple TV:..........................................................................................................11
Threats for Apple.....................................................................................................................11
Segmentation Targeting and Positioning.................................................................................12
Marketing mix..........................................................................................................................13
Product:................................................................................................................................13
Place.....................................................................................................................................14
Price:....................................................................................................................................14
Promotion.............................................................................................................................14
Pestle analysis of Apple...........................................................................................................15
Political factors.....................................................................................................................15
Economic Factors.................................................................................................................16
Social Factor.........................................................................................................................16
Technological Factor............................................................................................................16
Environmental factors..........................................................................................................17
Legal factors.........................................................................................................................17
Market analysis........................................................................................................................18
Competitive Analysis...............................................................................................................18
Industry Analysis.....................................................................................................................21

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Threat of New entrants.........................................................................................................21
Bargaining power of the suppliers.......................................................................................21
Threats of substitute services and products..........................................................................21
Rivalry among the existing competitors..............................................................................22
Marketing Budget for Apple (In million Dollars)....................................................................22
Promotional Budget Plan (In million Dollars).........................................................................22
Action Plan...............................................................................................................................23
Recommendations....................................................................................................................25
Conclusion................................................................................................................................25

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Introduction
Apple is deemed one of the world's foremost and most excellent tech labels. Innovative and
distinctive characteristics were given by apple products in each of its various products, which
are recognised for the immeasurable position in business and in the sector. Apple products
have both creative and unique features for each product range. Often noted for the
dysfunctional position in the market, this multinational corporation. The business a also based
on a target and since its inception revolutionized the personal computer landscape. The two
college dropouts who co-founded Apple were Steve Jobs and Steve Wozinak, and now one of
the world's top and growing IT businesses in the IT market. This is the rising IT company in
the world and the biggest one (Machado, Cant, and Seaborne, 2014).
In researching the apple past, the firm Apple takes great pride in the creativity, rendering this
very successful, for example: by the launch of Newton in 1993, Apple became a leader on the
PDA market and later introduced IMac simple to use in 1998 and the improvements after
1998. It released in 1999 and updated since 1999 a very highly stable operating system. In the
year 1999 when the IBook was released, Apple has one of the critical points. It finished their
commodity matrix and made their job-formulated product mix plan. This also allowed the
Apple business to have a desktop and portable computer in both the professional and the
market division’s portable device (Chen, & Ann, 2016).
In the accompanying sense, the way in which the drug will be launched on the market will be
discussed in detail, including the market analysis, the consumer sector, the segmentation and
the promotional activities expected for the new product. There will be a summary of different
advertising methods to initiate the project, as well as the mechanism by which the campaign
to create or launch the final product is introduced on the market.

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Background of the company
From April 1, 1976, Steve Wozinak and Steve started working for Apple and were also
known as a technology-based conglomerate. The company's head office is in California.
Apple has about 240 shops around the globe. The Apple company is known for its consumer
goods and assesses the interest needed to understand markets, brands and customers with a
strong customer base.
In the electronics industry the business has a very special and positive image and also has a
strong customer base. The company has started to become a mobile device business that
incorporates its goods into everyday life. The firm has developed and produced various
electronic gadgets that included PCs, watches, mobile telephones and other consumer items.
The goods of iPhone, iPad, Macintosh, Apple TV, Airports, iPod, I screen, iOS app store
(Piao & Kleiner, 2015) are the focus of Apple. In the same items, they cover various ranges.
Apple is producing, creating and distributing mobile, wireless and web computer software
(Fogliasso and Williams, 2014).
Mission of the company apple
Over the last few years, the company's business objective has shifted. The corporation is
focused on changing the industry climate, which is one of the factors on what an organization
can do. The business recognizes the demand and sector shifts. Apple's present assignment
statement is as trails
Apple creates Macs, which composed with OS X iLife, iWork and practical requests are one
of the best separate processors in the biosphere with the best individual processors in the
world. Through their IPods and ITunes online shop, Apple drives the digital music boom.