Role of New Technology in Enhancing Contactless Check-in and Check-out in Hospitality Industry

Research
(To investigate the role of the introduction of the new
technology to enhance contactless check in and check
out in hospitality industry)

Table of Contents
Introduction......................................................................................................................................3
Chapter Two: Literature Review.....................................................................................................5
Chapter Three: Methodology...........................................................................................................8
Chapter Four and Five: Findings and Discussion of Data Interpretation......................................11
DATA ANALYSIS AND FINDINGS..........................................................................................11
Frequency distribution table.................................................................................................11
Data interpretation table.......................................................................................................13
Chapter Six: Conclusion, Recommendations and Implications for Further Research...................21
Reflection.......................................................................................................................................23
Alternative research methodology.................................................................................................24
Questionnaire........................................................................................................................25
References......................................................................................................................................27

Introduction
New technology is one of the main and crucial factors for all the industries as digitalisation is
closely related to the level of productivity and better experience for the customers (Brochado and
et.al.,2021). Due to the Pandemic, the hospitality industry had to face the major issues in relation
to the its operations and the customers. As they had to follow new norms and rules which
comprises of new technology and staff. The research will sketch the impact of the useful digital
technologies adopted by the hotels. The chosen company for the research is Park Plaza London
which is a hotel located at the heart of the London which has the sophisticated rooms with
modern amenities. It offers high quality services for the customers and bring innovative
amenities also. The research will also highlight the preventive measures in order to deal with
issues faced due to the implementation of new technology in the hotel (Anguera-Torrell and
et.al.,2021).
Research Aim and Rationale
Research Aim:
To investigate the role of the introduction of the new technology to enhance contactless check in
and check out in hospitality industry.
Rationale
The main goal of this study is to access the role of new technology in order to enhance the
contactless check in and check out in hospitality industry (Li and et.al.,2021). The main purpose
of choosing the specific topic is to improve the level of understanding in relation to the new
technology (Hassi, A., 2019). In order to improve the contactless check in and check out in the
hotels. As there are various challenges which are faced by the hospitality industry due to the
impact of the pandemic. I will also be able to recognise valuable digital technologies which are
adopted by hospitality industry in order to reduce minimise the impact of Covid 19. Further the
research will define the various issues which are availed by the chosen company while managing
the new technology at the workplace (Marques and et.al.,2022).
Research Objectives
I. To examine the challenges faced by hospitality industry due to the outbreak of global
pandemic COVID-19
II. Explore the useful digital technologies adopted by hospitality industry to minimise
the impact of Covid 19.

III. To purpose the right type of technology to Park Plaza London to enhance contactless
check in and check out.
Research Questions:
I. What are the challenges faced by hospitality industry due to the outbreak of global
pandemic COVID-19?
II. What are the useful digital technologies adopted by hospitality industry to minimise
the impact of Covid 19?
III. What technology should Park Plaza London use to enhance contactless check in and
check out?
Significance of the Research
In the present research, it will present the need of digital technologies with the aim of improving
the enhance contactless check in and check out. It can be said that findings of the research will
reflect about the gaps that took place during Covid-19 in the operations of the company. Along
with it, the research will be used by the students, learners and the researchers to understand the
role of digital technologies in the hospitality industry (Bowen, J. and Morosan, C., 2018).

Chapter Two: Literature Review
To examine the challenges faced by hospitality industry due to the outbreak of global
pandemic COVID-19
As said by Peter Plaut (2020), there are numerous issues which are faced by the hospitality
industry throughout the time of pandemic. The Covid-19 has brought the worst situation for the
overall population and the hospitality industry has affected badly. The companies are to face the
main issue while re-opening as it is the main industry which has affected the most. Another issue
is related to the increased expenses of the hotels as they are to make use of new space and
resources in order to fulfil the trend of the market. Along with it, the new focus on technology
that is electronic check ins and check outs has become essential for the hotels (Goryushkina and
et.al., 2019). This upgradation will lead to increase the expenses for the hotels and it is also a
time consuming process. It can be said that the hospitality industry had to face diverse challenges
which requires preventive measures in order to innovate and modify the way of operations.
Digital technologies through mobile phone apps has become the significant for the people while
order room service using their smartphones. That is why, the application of the technologies will
have a main initial cost but it will tend to bring better performance, efficiencies and lower costs
longer term growth (Jang, Kim and Lee, 2022).
According to Anguera-Torrell, Aznar-Alarcón and Vives-Perez, (2021), there are various issues
which are involved in the hospitality industry such as customers, global factors and environment
factors. Pandemic has created a main trouble in the operations of the hospitality industry and the
spread of coronavirus has formed a terrible effect on the world. In context of the hospitality
industry, it can be said that one of the main challenges of COVID-19 for the hotel is mass
removals of the bookings. That is why the hotels had to face a pressure to pay salaries to the
employees even without having any source of income. The occupancy rate of the hotel has
reduced as people were not allowed to go out as they were afraid of the disease and due to the
instructions of the government. Furthermore, COVID-19 has shaped a major impact on the
human life and as well the whole global economy. Because of the boundaries formed by the
government, the hospitality industry has become one of the seriously affected industries (Liu and
et.al.,2021).

Explore the useful digital technologies adopted by hospitality industry to minimise the impact
of Covid 19
As presented by Brochado and et.al., (2021), there are various ways and useful digital technology
which is adopted by the chosen hotel in order to reduce the severe impact of the pandemic (Ann
and Blum, 2019). One of the most influential ways is to make use of social media to keep in
touch with the customers. In future, robots will also serve the customers with the aim of
enhancing the contactless option (Schweppes. and Dimitriou, 2021). As the hospitality industry
is the customer oriented industry in which the technology has the positive impact. that is why the
hotels prefer smart rooms and new technology in order to reduce the chances of the risks. Due to
which the hotel will be able to serve their customers better. The restrictions due to pandemic
has formed a pressure on the hotel to failure its capacity with the aim of operating and
functioning. Due to which the hotels had to reduce their strength of workforce so that they could
work agreeing to the limitations and instructions provided by the Government of the United
Kingdom. Also, the hotel has to lay off its existing employees because of growing costs and
decreasing efficiency levels (Guan and et.al.,2020).