UBM302 New Venture Creation Assessment

New Venture Creation
Assessment

Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Business plan ..................................................................................................................................3
Executive summary......................................................................................................................3
Business name, vision, mission and objectives ..........................................................................3
Business description ....................................................................................................................4
Opportunity analysis and research ..............................................................................................4
Industry analysis .........................................................................................................................4
Environmental analysis ...............................................................................................................5
Competitive analysis ...................................................................................................................6
Marketing strategy and plan ........................................................................................................6
Management and operations .......................................................................................................8
Financial analysis and projections ..............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan is described as a descriptive document which entails objectives of an
organisations as well as the means for accomplishing them in a significant manner (Becker-
Leifhold and Iran, 2018). It is considered as a road map which outlines varied aspects in regards
with finance, marketing as well as operational requirements. Main purpose of business plan is to
make identification and evaluation of various business opportunities in regards with technical,
economical as well as financial feasibility. It also helps in articulating varied strategies which are
required for starting a start-up or an enterprise. It also enlightens financial projections, market
research as well as mission statement which are required for a business house for formulating
differential strategies. This business plan is considered as beneficial for securing financing
investors as well as documenting varied strategies for an organisation.
This project report demonstrates an understanding of a devising of a business plan in
regards with a new venture.
MAIN BODY
Business plan
Executive summary
This business plan is devised for establishing a new venture and contains information
which is required by entrepreneurs to source funding as well as plan for expanding it (Blackwell,
2017). This is based on a apparel business which is named as Alpha Attires and it will be
established in Melbourne, Australia. This business plan encompasses of description of products
offered by Alpha Attires along with industry as well as environmental analysis. It also comprises
of market research which is performed for formulating strategies for promoting as well as
advertising the products. Entrepreneurs of Alpha Attires will use digital marketing channels for
promotions. They will have their online stores through their official website and physical stores
at Australia.
Business name, vision, mission and objectives
Company name- Alpha Attires
Vision- Vision of Alpha Attires is to innovate and lead by providing quality products to
their customers on a global basis.

Mission- Mission statement of Alpha Attires is to provide innovative and best quality
products while working through sustainable practices.
Objectives- Main objective of Alpha Attire is to establish their brand name in the
industry. Entrepreneurs have planned to position themselves in market and building their brand
viable. They want that their brand gets re-ionisation and face competitiveness in market in a
strategic manner.
Business description
Products and services- Alpha Attires will provide numerous products in regards with apparels,
footwear and accessories for women as well as kids. They will provide fashionable and
innovative dresses to women for a sophisticated look. Entrepreneurs are willing to design their
own workshop for designing the apparels and accessories.
Unique value proposition- It can be described as a statement which expresses distinctive
selling point of products or services that are offering by an organisation (Ekanem, 2017). Unique
value proposition of Alpha Attires will be use of biodegradable polyester Kapok for extracting of
cotton. This practice will led them to adopt sustainable aspects in their business operations in an
effective manner.
Opportunity analysis and research
Explanation and Justification of chosen market
Entrepreneurs of Alpha Attires have chosen marketplace of Australia as this is considered
as growing industry. Fashion industry has contributed to 27.2 billion Australian dollars in
regards to national economy. It has also created numerous job opportunities for Australian
population and others. In Australia, designers and workers can also be found in an easy manner
which is considered of great significance for Alpha Attires. They can also found excellent raw
inputs as well as well-designed distribution channels which support them in making their
operations viable.