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The Impact of Mobile Banking Technology on News Corp Australia

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Added on  2020-03-28

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Name of student: Registration number: Subject code: Name of subject: Name of supervisor: Date due: Contents Introduction 3 Summary of News Corp Australia 3 Evaluation of the impact that mobile internet technology has had on News Corp Australia 4 SELECTED FINANCIAL DATA 6 Summary of Royal Bank of Scotland (RBS) 7 How RBS has utilized mobile banking technology 7 How the technology has impacted on jobs RBS 8 Conclusion 9 Introduction Mobile internet has been identified as one of the most disruptive technologies. The company has also

The Impact of Mobile Banking Technology on News Corp Australia

   Added on 2020-03-28

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Name of student:Registration number:Subject code:Name of subject:Name of supervisor:Date due:
The Impact of Mobile Banking Technology on News Corp Australia_1
ContentsIntroduction...............................................................................................................................................3Summary of News Corp Australia..............................................................................................................3Evaluation of the impact that mobile internet technology has had on News Corp Australia...................4SELECTED FINANCIAL DATA.......................................................................................................................6Summary of Royal Bank of Scotland (RBS)................................................................................................7How RBS has utilized mobile banking technology.....................................................................................7How the technology has impacted on jobs RBS........................................................................................8Conclusion..................................................................................................................................................9IntroductionMobile internet has been identified as one of the most disruptive technologies. Mobileinternet allows access to World Wide Web through by the use of portable handheld
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devices (Williams, 2014). The convenience of these mobile devices has made it a verysignificant technology in the 21 century and most people have adopted it. By the use of mobile internet, most people nowadays are able to access the internet and very cheap costs (Murdoch & Beahm, 2012). This report reviews News Corp Australia to examine the effects that this disruptive technology has had on the media companies and especially newspaper companies in Australia and globally.Summary of News Corp AustraliaNews Corp Australia is one of the leading and largest media companies in Australia. It employs more than 8000 staff throughout the country and more than 3000 journalists are contracted to the company. The company is listed on the Australian stock market with interests in newspaper publishing, the internet, subscription television and market research. The company is also on the business of television production trading assets. The company owns about 142 Sunday, weekly and daily newspaper with a wide range of distribution and hence reaching a wide audience throughout the country. Some of the products under its product portfolio include Daily Telegraph, Sydney morning Herald, The Australian, The Advertiser, and Mercury. The company mainly depends on publishing business eve thou it has an investment in digital media and in subscription television.(Kim, 2010) The company has been performing perfectly well over the years. Recently, the company recorded a loss of US$219 million. The loss was mainly attributed to a decrease in advertising revenue and decline in sales of the company’s publications. It is important to analyze the impact that the disruptive technology of mobile internet has had on the media company. The loss has also been attributed to the impairment of the fixed assets used in the printing of newspapers due to technology becoming obsolete.
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Evaluation of the impact that mobile internet technology has had on News Corp AustraliaMobile internet technology has brought a lot of benefit to many people and companiesglobally. The advancement of this technology has helped people to have access to information at a very fast rate and at a reduced cost. The use of mobile phone has become increasingly popular over the last decade. The innovation of the Smartphone technology has made internet connection through mobile phones even faster with lightning speeds of connection. Due to this technological advancement, the business of online newspaper started. People are now able to obtain up to date information using their mobile phone in their sitting rooms. This has brought about a decline in sales of most online newspapers and therefore leading to decrease in revenues for the newspaper printing companies. The mobile internet technology has become an important source of information and news for most people since people can get minute by minute updates on what is happening around the globe and does not have to wait for the periodical publications. The mobile internet technology also resulted in social media technology where many applications have been developed which play the role previously reserved for traditional journalism.Despite the benefits that have come as a result of this technology, there are also many negative implications of this disruptive technology. This technology has resulted to many people being laid off in organizations across the world. This is because, the tasks that were previously carried out by many people can be easily and more efficiently be undertaken using technology (Naughton, 2013). Companies in the newspaper publishing business have also suffered losses due to the sharp decrease in the demand for newspapers due to the online newspapers. News Corp is one of such
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