RESEARCH PROPOSAL Design, development and opening a nightclub in the same building with a restaurant

RESEARCH PROPOSAL
Design, develop and opening a nightclub in the same
building with a restaurant, using a case example of
DSTRKT Restaurant

Table of Contents Page #
INTRODUCTION...........................................................................................................................1
Rationale of research...................................................................................................................1
Aims and Objectives...................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................4
Timeline......................................................................................................................................5
Limitations..................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

1. INTRODUCTION
1.1 Rationale of research
In the restaurant industry, organisations mainly focus on providing best hospitality
services to their clients. Notorious for bringing the good times, design attractive food and
ambience reflect main aim of such organisations. In present case, restaurant just want to just sell
alcohol and food to customers, but they are looking forward to sell feelings, where clients can
spend their precious time and feel escape from routine work and stress (Fallin and et. al., 2014).
This present research is on DSRKT Restaurant and Bar which is situated in Rupert Street
on London, UK. This firm works on having an idea about restaurant in nightclub. This Pan-Asian
restaurant and bar is based on multi-cusine theme that offers a wide range of foods. In order to
enhance hospitality experience and bring good times at restaurant, it is going to launch
nightclubs with one floor, one place that is separated with big glass wall. The aim of research is
to highlight strategies to design, develop and open nightclub in single space of restaurant. This
will robust the hospitality services of the new up DSTRKT Restaurant and make it able to gain
high sustainable competitive advantage as well.
 The reason for conducting this research is to explore the idea and knowledge base of
learner in specific area of study.
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