NIKE

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Running Head: NIKE 0
NIKE
Marketing and Management
Student Name:
Student University:

NIKE 1
Executive Summary
Nike is a universal leading brand which maintains the brand quality and customer loyalty. It
is essential to provide best to the consumers by the company. If any average product need to
be modified, marketing strategy is must. Therefore, analysing the company’s and product’s
current status considering all the internal and external factors by noticing which marketing
company mostly use; online or offline. The evaluation of the factors is done with the help of
major KPIs for better growth and expansion opportunity.
Contents

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1.0 Introduction.....................................................................................................................2
2.0 Company Analysis..........................................................................................................2
2.11 Online Marketing.....................................................................................................3
2.22 Offline Marketing....................................................................................................3
3.0 Current Status..................................................................................................................3
3.1 Internal Factors............................................................................................................4
3.11 SWOT Analysis...................................................................................................4
3.2 External Factors...........................................................................................................5
4.0 Evaluation.......................................................................................................................6
5.0 Key Performance Indicators (KPIs)................................................................................6
5.1 Window of Opportunity..............................................................................................7
6.0 Conclusion.......................................................................................................................7
7.0 Bibliography....................................................................................................................8
1.0 Introduction
Nike is the global foremost kind of athletic fashion and footwear. It plans, advances and sells
superior goods for quality performance. The company committed to encouraging every

NIKE 3
sportsperson to give its best performance. The organizer and co-organizer of the company is
Phil Knight and Bill Bowerman who was keen to look for possible opportunities noticed the
human potential is personified through sports (Elberse, et al., 2018).
Nike product Epic React running shoe which provides supreme comfort while running as it is
lightweight, strong and soft. It is a successful product but needs some changes like
eliminating the cracking sound while running which troubles the purchasers, need for more
grips on the inside surface and soft resole security. It is an average product with pros and
cons. Some customers are dissatisfied because of the fitting and support of the product. The
need for re-launching is for the customer’s worth to try and invest (Avery & Pauwels, 2018).
In this report, the aim is to analyse the company’s current status for planning the marketing
strategy for re-launching Nike’s product looking at its current status, through evaluating
internal and external factors with key performance indicators and its impact on it to know the
strengths and weaknesses of the company.
2.0 Company Analysis
Nike keeps on working on growth, improvement and to stay competitive within the industry.
The human likely expansion is the only mission that makes everything possible for the
company. They create innovative products, make guaranteed products and build a creative
and flexible universal team and a positive working environment for groups. So, Nike brings
motivation and innovation for every sports person globally. The purpose of the company is
that they are dedicated to creating a better and secured future for people, planet, and groups
by the strength of sport. The brand covered half of the U.S. market and its market share. Nike
allied with Wieden Kennedy for making various ways of communication for products
offerings to its target market and to the target customer and makes them attentive about the
products (Ahmed, et al., 2016). Currently, Nike’s products are available globally; the
company implemented the development practice and extended the position as the supreme
football manufacturing firm in the market and established a strong name in kinds of football
and basketball market in North America and Eastern Europe. The company goal is to keep up
on the trend of innovative thinking for developing products with abilities to help potential
sportspersons and creating business opportunities for competitive advantage and value of
stakeholders (Ashraf, 2018).