Marketing Plan of Nike

Running head: MARKETING PLAN OF NIKE
MARKETING PLAN OF NIKE
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1MARKETING PLAN OF NIKE
Executive Summary
The aim of this report is to introduce the goals of the marketing plans of Nike Air Presto 2019
Running Sports Shoes. Nike, an American multinational company established in 1964 and
headquarted in Beaverton, Oregon. The report will discuss the marketing plans along with the
product brief and its market presence and acceptance in current days. This report will have
the mission statement as well of Nike, relevant to the product. The marketing plan will help
to describe the potentiality in sales and the revenue growth opportunities that the marketing
plan will help to develop Nike and gain a competitive edge over its competitors.

2MARKETING PLAN OF NIKE
Table of Contents
Introduction................................................................................................................................3
Target Markey Analysis.............................................................................................................3
Market Trend..........................................................................................................................3
Target Customers...................................................................................................................4
Market Research Methods......................................................................................................4
Internal Market Factors..............................................................................................................5
External Market Factors.............................................................................................................5
Business Data.............................................................................................................................5
SWOT Analysis.........................................................................................................................5
Strengths.................................................................................................................................6
Weaknesses............................................................................................................................6
Opportunities..........................................................................................................................7
Threats....................................................................................................................................7
Readiness of Nike......................................................................................................................7
Current Economic Condition.....................................................................................................8
Conclusion..................................................................................................................................8

3MARKETING PLAN OF NIKE
Introduction
In this report, the discussion will be on the overview of the marketing plan of new
Nike Air Zoom 2020 Tennis Shoes with the target market analysis and industry and
organization factor analysis. The 4 P’s of marketing as well as the SWOT analysis will be
done to evaluate the marketing strategy and the strengths, weaknesses, opportunities and
threats of both the company and the target market. For discussing the marketing plan, Nike,
Inc. has been chosen in this report. Nike is a multinational organization based in America and
one of the prime manufacturer of sports apparels and accessories in the world. The
organization specializes in crafting, plotting, producing, and marketing and selling a number
of sports items and sports accessories on a multinational level. It has also advocated a number
of deals with many clubs and sports organizations throughout the globe to distribute their
products globally. The company is the largest supplier of athletic shoes and clothing.
Target Markey Analysis
Marketing plan offers an overview about the promotion, distribution, pricing and
packaging of a product or service. It also helps to assign the sum of money allotted for
marketing promotion. An efficient marketing plan helps in locating the customers targeted by
the company and arrange the launch of the product to decrease the unnecessary cost and to
have a methodical development of the company (Ibidunni, 2013).
Market Trend
Nike is going to launch the new product just before the Swiss Indoors in the year
2020. The company already has created one organisation to supply their products in the
market of Switzerland, to improve the connection between the company and the customers.
Nike has a very good brand presence and acceptance in the market of Switzerland, and the
market will grow if a proper marketing plan is frame worked and implemented properly.