BTEC Level 4 HND Diploma in Business and Business Environment

ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date Date Received 1 st submission
Re-submission Date Date Received 2nd submission
Student Name Le Hoang Long Student ID GBD 18372
Class 0705B Assessor name
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature Long
Grading grid
P4 P5 P6 M3 M4

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2.1
2.2

2
Table of Contents
Introduce:................................................................................................................................................................ 1
Body: ...................................................................................................................................................................... 1
I. 5 force model of Adidas:....................................................................................................................................... 1
II. PESTEL analysis of Adidas: ................................................................................................................................... 3
III. Core value of Adidas: .......................................................................................................................................... 4
IV. Mission or Vision of Adidas: ............................................................................................................................... 5
V. Organizational structure of Adidas: ..................................................................................................................... 6
VI. Human resource:................................................................................................................................................ 7
VII. Brand name and brand equity of Adidas: ........................................................................................................... 7
VIII. Financial factors and physical assets: ................................................................................................................ 8
IX. Market resource: ................................................................................................................................................ 8
X. Technology base of Adidas: ................................................................................................................................. 9
XI. Adidas immortal campaign ................................................................................................................................. 9
XII. SWOT and TOWS of Adidas: ............................................................................................................................ 10
Compare SWOT of Adidas and Nike ..................................................................................................................... 10
TOWS of Adidas: ................................................................................................................................................. 11
Conclusion: ........................................................................................................................................................... 12
Bibliography .......................................................................................................................................................... 13

1
Introduce:
In today's growing sports industry, Adidas needs to identify the strengths and weaknesses of external
macro factors and from there find out solutions to handle those problems and grow Adidas’s business.
In this assignment, we will analyze the impact of external factors on Adidas because Adidas is a well-
known sports company in the world and has many competitors, so Adidas needs to pay attention and focus
on addressing external factors to attract more investors.
Body:
I. 5 force model of Adidas:
The Five Competitive Forces model is a model that identifies and analyzes five competitive forces across
all industries and helps identify industry weaknesses and strengths. As a result, businesses can assess the
status and competitiveness of the company in the market.
(Jurevicius, 2013)
1. Pressure comes from direct competitors:
In the sports market in the world today, Adidas is under a lot of pressure from many competitors in the
sports shoes segment such as Puma, Nike, and McQueen. But Adidas' most powerful competitor and
direct competitor is Nike. They compete with each other in each market share and in different segments.
They compete with each other from design market share, brand reps, designers and more. Therefore,