Nike has introduced its uniquely designed self-lacing basketball shoes, Adapt BB, which can be adjusted using a smartphone application. The shoes come without laces and have a pull tab and molded heel for easy entry. The wireless charging feature and advanced fit make the product suitable for all foot sizes. The press release featured Jayson Tatum and the catchphrase of the product is “most advanced fit solution till date”. Nike uses sponsorships with clubs, federations, and local leagues for attracting young athletes to their products. The company has partnered with famous professional athletes to draw in new customers. The target market of the brand comprises of athletes, sports and fitness enthusiasts aged between 17-35.

Assessment 3: Public Communication

Apply theoretical concepts on public communication through written communication, embedded podcast, and blog.

Nike's Adapt BB technology, product features, sponsorships, and promotions for athletes and fitness enthusiasts aged 17-35 in this press release.

Nike Adapt BB: The Most Advanced Fit Solution Till Date - Press Release

Nike Adapt BB: The Most Advanced Fit Solution Till Date

Nike introduces its most advanced fit solution for sports enthusiasts - the Nike Adapt BB. The Nike Adapt is a platform that designs a custom fit by uniting a superior power-lacing system, firmware that is updated continuously and an app, all of which is present in the Nike Adapt BB basketball shoe. The FitAdapt technology will be available in the Nike Adapt BB.

Nike Introduces Its Most Advanced Fit Solution - The Nike Adapt BB

This presentation outlines an international event management plan for Nike We Run Race in London. It includes information about Nike's background, the event's target audience, marketing plan, and issues impacting the success of the event. The presentation also provides details about the Nike theme and design, as well as a SWOT analysis of the company.

Nike We Run Race in London: An International Event Management Plan

PowerPoint Presentation

The following Marketing Management assignment discusses the case study of the Nike business. It also discusses one specific advertisement for the campaign of Nike, which was structured around the slogan &ldquo;JUST DO IT&quot;.

Analysis of the Business of Nike: Case Study

Management

This case study discusses the alignment of Project A, B, and C with their strategic goals and ethical standards. It also includes their project performance scorecard, conclusion, and recommendations. Project A discusses the violation of ethical standards by engaging with suppliers that support child labor. Project B talks about the incidence of getting involved in bribing, which affected the deal. Project C failed to comply with its strategic goals and ethical standards. It violated ethical standards by not testing products before market release. The whole project team was at fault. The recommendations include selecting a new and broad base of suppliers, enhancing the organization's image, and overhauling the overall testing process.

Nike Adapt BB: The Most Advanced Fit Solution Till Date

End of preview

Nike Introduces Its Most Advanced Fit Solution - The Nike Adapt BB

Nike We Run Race in London: An International Event Management Plan

Analysis of the Business of Nike: Case Study

Case Study of Project A, B and C

Nike Adapt BB: The Most Advanced Fit Solution Till Date

End of preview

Nike Introduces Its Most Advanced Fit Solution - The Nike Adapt BBlg...

Nike We Run Race in London: An International Event Management Planlg...

Analysis of the Business of Nike: Case Studylg...

Case Study of Project A, B and Clg...

Nike Introduces Its Most Advanced Fit Solution - The Nike Adapt BB

Nike We Run Race in London: An International Event Management Plan

Analysis of the Business of Nike: Case Study

Case Study of Project A, B and C