Nike Pro Hijab: Marketing Orientation and Plan

CASE STUDY

Table of Contents
Using a range of appropriate marketing models and theories, explain how Nike adopts a
marketing orientation in developing "Pro-Hijab". .....................................................................3
What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in the
UK? ............................................................................................................................................4
REFERENCES................................................................................................................................5

MAIN BODY
Using a range of appropriate marketing models and theories, explain how Nike adopts a
marketing orientation in developing "Pro-Hijab".
Marketing mix means those marketing strategies which is used by business organization
to satisfy there needs for accomplishing of goals and objectives more effectively. Nike has been
using the tool of marketing for making clarification done over what to produce, for whom to
produce. It also helps in understanding the company with the needs of customers, promotional
activities, market place and other factors of marketing. Description of marketing mix with the
concept of Nike are as below:
Product: This is based upon tactics which helps upon describing about product to be produced
for meeting needs of target audience (Meng, Sun and Zhao, 2020). Nike in order to attain
clarification over manufacturing “Pro-Hijab” should target Muslim audience in order to
capture market more effectively.
Price: Nike has been using competitive pricing strategy over making price to be determined
over product within market(Khamis and AbRashid, 2018). The strategy works upon making
determination done upon price of product in order to stay head of its competitors. This is
done by increasing price or deceasing price of product.
Place: Nike sells its product not only by setting up premises in market but also by launching
over online platforms like websites, android/apple applications, catalogue, SEO, etc.
Company uses its own personal website for trading products on digital platforms. This
makes “Pro-Hijab” products to be captured area and locality more effectively.
Promotion: Nike uses different type of promotional marketing techniques which includes
traditional marketing, social media marketing, advertisement, PR etc. that helps in
connecting with customers beyond geographical area. This made “Pro-Hijab” establish its
market on large scale by attracting customers.
People: Nike has various working departments within which employees, managers, designer
and web developer that makes product to be attained in market. This is based upon tracking
of sales and make connection possible more effectively over developing of product of “Pro-
Hijab” delivered more effectively.