This case study explains how Nike adopts a marketing orientation in developing Pro-Hijab using appropriate marketing models and theories. It also provides advice on developing a marketing plan for Pro-Hijab in the UK using STP model and marketing tools and techniques.
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CASE STUDY
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Table of Contents Using a range of appropriate marketing models and theories, explain how Nike adopts a marketing orientation in developing "Pro-Hijab"......................................................................3 What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in the UK?............................................................................................................................................4 REFERENCES................................................................................................................................5
MAIN BODY Using a range of appropriate marketing models and theories, explain how Nike adopts a marketing orientation in developing "Pro-Hijab". Marketing mix means those marketing strategies which is used by business organization to satisfy there needs for accomplishing of goals and objectives more effectively. Nike has been using the tool of marketing for making clarification done overwhat to produce, for whom to produce. It also helps in understanding the company with the needs of customers, promotional activities, market place and other factors of marketing. Description of marketing mix with the concept of Nike are as below: Product:This is based upon tactics which helps upon describing about product to be produced for meeting needs of target audience(Meng, Sun and Zhao, 2020). Nike in order to attain clarification over manufacturing “Pro-Hijab” should target Muslim audience in order to capture market more effectively. Price:Nike has been using competitive pricing strategy over making price to be determined over product within market(Khamis and AbRashid, 2018). The strategy works upon making determination done upon price of product in order to stay head of its competitors. This is done by increasing price or deceasing price of product. Place:Nike sells its product not only by setting up premises in market but also by launching over online platformslike websites, android/apple applications, catalogue, SEO, etc. Company uses its own personal website for trading products on digital platforms. This makes“Pro-Hijab” products to be captured area and locality more effectively. Promotion:Nike uses different type of promotional marketing techniques which includes traditionalmarketing,socialmediamarketing,advertisement,PRetc.thathelpsin connecting with customers beyond geographical area.This made “Pro-Hijab” establish its market on large scale by attracting customers. People:Nike has various working departments within whichemployees, managers, designer and web developer that makes product to be attained in market. This is based upon tracking of sales and make connection possible more effectively over developing of product of “Pro- Hijab” delivered more effectively.
Process:Nikeholdsmultiprocesswhichisincludeslaboratory,manufacturingand warehousing. These process leads upon developing product of “Pro-Hijab” to capture large scale which makes profit earned over product more effectively. Physical Evidence:Nike just does not has physical appearance as stores and premises but also has a branding as a manufacturer of sports clothes which has lead over making innovation developed more effectively. This lead over making operation in relation to “Pro-Hijab” product introduced more effectively. These aspects helps in making product to be developed more effectively which has leads introduction of “Pro-Hijab” outfit. It has brought revolution within market and is able to attract Muslim women on large scale. This has helped in making Nike making promotion of product done more effectively. Through using marketing mix model organization like Nike has used various aspects which makes product to be introduced more effectively within market making customer base more strong nature. Further, marketing mix model deals with various elements of product promotion like price, place, product, promotion, people, process and physical evidence. These elements makes product attain long term sustainability within market. What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in the UK? Marketing plan means those plan which is used for developing better marketing practices for an organization(Ramísio and et. al., 2019). Organization like Nike in order to develop market plan for"Pro-Hijab" product must develop understanding upon customers percentage wearing such product. The its is required to apply STP model which makes segmenting, targeting and placing possible for making product expansion done in right direction. Also STP model makes an organization like Nike understand about market condition more effectively. The model makes "Pro-Hijab" product used as per its preference and demand within market. This makes Nike product capture market more effectively. Then organization like Nike required to decide upon price as per customers need over it. Further, Nike should develop its product with innovation that makes "Pro-Hijab" product attain popularity within market. Nike through the product "Pro- Hijab" has helped in making Muslim women take part in sports more frequently. Through marketing plan strong pricing strategies and production strategies are introduced which makes product circulation possible within market. Nike has set objectives and goals which has been set they are achieved with the help of "Pro-Hijab" products. Thus marketing plan leads towards
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improving profit and sales of "Pro-Hijab" within local and global market. Marketing plan applied with marketing tool and techniques makes product become more popular. REFERENCES Books and Journals Nilawar, A.P. and Waikar, M.L., 2019. Impacts of climate change on streamflow and sediment concentration under RCP 4.5 and 8.5: A case study in Purna river basin, India.Science of the total environment,650, pp.2685-2696. Meng, L., Sun, Y. and Zhao, S., 2020. Comparing the spatial and temporal dynamics of urban expansion in Guangzhou and Shenzhen from 1975 to 2015: A case study of pioneer cities in China’s rapid urbanization.Land Use Policy,97, p.104753 Khamis, F.M. and AbRashid, R., 2018. Service quality and customer’s satisfaction in Tanzania’s Islamic banks: A case study at People’s Bank of Zanzibar (PBZ).Journal of Islamic Marketing,9(4), pp.884-900. Ramísio, P.J and et. al., 2019. Sustainability Strategy in Higher Education Institutions: Lessons learned from a nine-year case study.Journal of Cleaner Production,222, pp.300-309.