Strategic Management: Nintendo Case Study

Running head: TOPIC
Strategic Management: Nintendo Case study
Name of the Student
Name of the University
Author’s note

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Executive Summary
The purpose of the assignment is to identify the strategies of Nintendo in the 2018. The
assignment explores business level and corporate level strategy used by the company in order to
achieve competitive advantage in the industry. In order to understand the internal environmental
factors that impact the business VRIO analysis, Porter’s value chain and porter’s generic
strategies is been used. On the other hand, the PEST analysis is being used to understand the
dynamics of the industry in which the company exists.

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Table of Contents
Introduction......................................................................................................................................4
Overview of the company............................................................................................................4
Internal analysis...............................................................................................................................5
Resource based analysis..............................................................................................................5
Generic value chain analysis.......................................................................................................5
Value Proposition........................................................................................................................8
External analysis..............................................................................................................................9
Conclusion and recommendation..................................................................................................10
Reference list.................................................................................................................................11
Appendices ...................................................................................................................................13
Appendix 1.................................................................................................................................13
Appendix 2.................................................................................................................................14
Appendix 3.................................................................................................................................15
Appendix 4.................................................................................................................................17
Appendix 5.................................................................................................................................17