Strategic Management for Nintendo Co Ltd

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction:....................................................................................................................................2
Section A: External analysis:...........................................................................................................3
1. Industry type:...............................................................................................................................3
2. Environmental analysis:...............................................................................................................3
3. Industry environmental analysis:.................................................................................................5
4. Competitive environment:...........................................................................................................6
5. Opportunities and threats of external analysis:............................................................................7
Section B: Internal analysis.............................................................................................................8
6. Business resources:......................................................................................................................8
7. Business capabilities:...................................................................................................................8
8. Core competencies:......................................................................................................................9
9. Value chain analysis:...................................................................................................................9
10. Weakness...................................................................................................................................9
11. SWOT analysis:.......................................................................................................................10
12. Current business strategy:........................................................................................................10
13. Future strategy:........................................................................................................................10
Conclusion:....................................................................................................................................11
Reference List:...............................................................................................................................13

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Introduction:
Nintendo Co Ltd occupies prestigious place in the market of Japan for their extraordinary
supply of electronic goods. In 1970, the organization has decided to render more product
diversity in the market of Japan so that the business experts can give major threats to its
competitors. This specific study is based on the case study of Nintendo Co Ltd. By making an
effective competitive analysis the business experts of Nintendo have realized that electronic
goods are not sufficient enough in drawing the attention of large number of customers (Zur
2002). However, it is highly important to bring product diversification and market penetration.
After making this decision the organization has decided to launch video games, software, 3D
games and so on in order to grab the attention of international customers.
Section A: External analysis:
1. Industry type:
Nintendo belongs to IT industry which is which provides innovative software to its
clients. Their service is available in the global market with the help of which the business experts
can create a demand of their products and services. Gambling, 8-bit home video game, Nintendo
3Ds and Wii U is the core products based on which the organization has created their brand
image and reputation (Zur 2002). Belonging to IT industry the organization is very much
advanced in technology. As a result, the business experts have implemented innovation within
services based on which people belonging to the remote areas can access the services by using
advanced technology.

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2. Environmental analysis:
Political, economic, socio-cultural, technological, environmental and legal factors of
Japan are critically evaluated in this part for making external environmental analysis of Japan.
Political Political instability is the key factor due to which Japan has to
face immense challenges in maintaining peaceful political
environment (Modarres 2016). Frequent amendment in
government acts and regulations hamper the rhythmic flow of
business.
Economic Japan is known as fifth largest economically developed country
all over the World. The unemployment rate of this country is low
as well. Therefore, Nintendo would not have to face challenges in
establishing their entire business process in JAPAN IT industry.
Socio-cultural Among 127 million people the country is possessed with various
cultures, religions and psychological backgrounds. Therefore, the
products made by Nintendo are manufactured for the customers
of various cultural values, beliefs and psychology.
Technological Japan is out an out advanced in technology with the help of which
people belonging to different cultural backgrounds and attitudes
can access the services of Nintendo by using advanced
technology.
Environmental After the emergence of numerous industries in the market of
Japan the country has to face immense challenges due to over
pollution of environment (Oliver 2014). In this kind of situation,
the business experts have to follow environmental laws and