Prioritizing Business Incubator Success Factors

This assignment utilizes Fuzzy Analytical Hierarchy Process (AHP) to prioritize enabling factors for the successful management of university business incubators. It incorporates a Resource-Based View perspective, considers technological forecasting and social change, drawing upon various research papers and books on business process management, project management, and value creation in business.

Managing Successful
Business project
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TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1 ..............................................................................................................................................3
P1 Aim and objective of Nisa project..........................................................................................3
P2 Preparing project management plan.......................................................................................5
P3 Developing the work break down structure and Gantt chart..................................................6
TASK 2............................................................................................................................................8
P4 Research through qualitative and quantitative........................................................................8
task 3..............................................................................................................................................15
P5 Analyzing the research methodology...................................................................................15
P6 Recommendations for the current research study.................................................................16
Task 4.............................................................................................................................................17
P7 Reflection of report...............................................................................................................17
Conclusion ....................................................................................................................................17
References......................................................................................................................................18
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INTRODUCTION
To grow a business in right direction managers of a company needs to recognize, predict
and dealt with the changes in market environment. Successful business organization creates large
amount of employment opportunities that helps the organization to achieve potential growth.
Successful business are capable to maintain financial viability within an organization. They also
have an ability to produce desired outcome for project because they invest huge amount of
money towards the successful accomplishment of project. If the project is not successfully
implemented that time it causes the failure factors that affects the business operations. The
present research is based on managing a successful business project, it is based on CSR activities
of an organization; Nisa case study is taken in to consideration. It is one of the top leading
business chain in UK where it has been offered wide range of product and services to customers
at affordable prices. The project management is the process of planning, organizing, staffing and
controlling all over activities of a project. The primary objective of project manager is to obtain
project goals within an allocated resources. Project manager are highly responsible towards the
effective handling of risk that is associated with the project activity so that manger break down
the entire project in to a small activity that can handle effectively. Nisa project activities are
related to CSR activities (Doherty, Ashurst, and Peppard, 2012).
TASK 1
P1 Aim and objective of Nisa project
Project management is the application of require skill, knowledge, process and methods
towards the successful accomplishment of desired project objective (Turner, and Zolin, 2012).
Various tools and techniques are to be used for the successful completion of certain objective.
Project management involves core elements like time, cost and quality of certain project process.
Nisa business organization heavily focused on continuous improvement and development in the
existing product line it helps in to maintain sustainable competitive advantage in market place.
The quoted enterprise is more passionate about their strategic goal and work activities. Nisa
organization are working towards the creativity and innovative in their existing product line that
helps in to generate more revenue and maintaining sound relationship with their charity
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members. The main objective of Nisa is that to conduct research program in context to CSR
activities:
Subject: Planning and executing the CSR activities in terms to attain competitive
advantage over their competitors.
Background of the study- Nisa corporate social responsibility is to provide wide range of
product and services to customer at a affordable prices in order to increase their standard of
living in terms to give valuable contribution in society. Nisa organization functions and
operations are under consideration of society welfare because every firm have a responsibility to
give valuable return to society (Reich, Gemino, and Sauer, 2012). Nisa organization makes
contribution in society by performing various activities like some part of company profit are
invest in the welfare of society such as gives free education and healthy food to poverty people
and gives some donation to charity firm. Nisa organization creates employment opportunities,
delivering the quality of services to customers and take care about the surrounding environment
etc. Concept of CSR must be followed by all king of business organization because they have an
ability to create wealth in a society and gives major contribution to country economy. All the
firms are actively participate in CSR activities that helps in to present better image of business
concern in front of the society. Besides this, firm performs its CSR activities by performing their
responsibility towards society to protect them.
Aim- Implementation of CSR activity for achieving sustainable competitive objectives by
Nisa.
Objectives-
 To understand the concept of CSR activity under business organization context to welfare
of society.
 To examine the role of CSR activities towards the attainment of competitive advantage.
 To analyze the Nisa CSR activities that makes positive contribution in the society
welfare.
 To suggest the method that helps in successful implementation of CSR activity by an
organization in order to gain competitive advantage.
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Research questions-
 What is the role of CSR activities in business concern context?
 What are the significance of CSR activities towards the attainment of organization
objective?
 Which kind of CSR activities are adopted by the Nisa?
 What are the way through which an organization can attain competitive advantage?
P2 Preparing project management plan
Project management plan of Nisa consist with the number of activities that are performed
for the purpose of set objectives so that it is necessary to prepare the plan in a proper way to
achieve objectives. Project manager construct the project plan under the consultant with project
team members and their key stakeholders. Planning is the advance before constructing and
executing it. Planning process establish the objective and scope of the project along with
defining the certain course of actions which are required towards the attainment of organization
objective. Planning process analyze the various factors about the successful completion of
project. It includes various factors of project management plan like where to do it, how to do it
and when to do it etc. Effective planning process includes the arrangement and efficient
allocation of resources according to assigned task and responsibilities (Sheffield, and Lemétayer,
2013).
Effective planning process helps in to manage different task and activities in a proper
manner so that work can move towards the right direct to effective accomplishment of
organizational objective. Project planning are construct on the basis of several aspects like time,
schedule, budget, available resources, scope and tools or methods which helps the organization
towards the accomplishment of desired task. Tools and methods are to be used for analyzing the
risk and maintains the appropriate communication channel for effective project management.
Planning process arrange all these aspects in systematic and sequential order towards the
accomplishment of entire project in a desired manner. Risk analysis is one of the most crucial
task in planning process because it must be analyzed in a most effective way in order to
effectively resolve it. Planning process is the effective management of whole activities in order
to obtain desired outcome. Through this process manager of company determines the output well
in advance by proper management of whole activities with their associated outputs. Performance
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of project can be measured through the use of performance management baseline it provides the
criteria and benchmark for the performance measurement. There are several parameters are to be
used such as schedule baseline, scope baseline and cost baseline etc all these parameters helps in
to measure the ongoing activity performance. Project management plan are construct under the
various aspects like project scope management, project time management, project cost
management, project quality management, human resource management and projection
communication management. All these factors are under considered for the successful
implementation of plan. Project manager of Nisa spend significant amount of time in ensuring
that established baselines are effectively achieved or not.
Components of project management plan are:
 Baselines are to used for performance measurement like scope, schedule and cost etc.
 Management plan are to be used for integrating all the activities under the scope,
schedule, cost, quality, human resources, communication and risk all these parameters are
effectively manage by the project management plan.
 Other plans like which makes greater impact on the organizational CSR activities like
Requirement management plan, Change management plan, configuration management
plan and process improvement plan etc are to used for successful completion of project
plan.
P3 Developing the work break down structure and Gantt chart
Work break structure consist with the breaking of whole plan activities in to a small
manageable task (Reich, Gemino, and Sauer, 2012). The project team of Nisa breaks their whole
business activities under the various department like HR department, Finance department and
marketing department, It identifies the major functional deliverables and subdividing these
deliverables in to smaller subsystems and sub deliverables so that their activities are easily
manageable. Work break distinguishes whole activities in different task and all are identical to
each other, it also provides structure to individual task and activity according to the sequence of
each task and activity towards the accomplishment of project plan. It helps in to understand each
task functional activity with their probable outcome. The work break down structure has a
number of benefits in addition to defining and organizing the project work. Allocation of budget
are on the basis of entire project phenomena where departmental budget are derived from each
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project work break down structure. Work break down structure divides the whole work in to
small tasks with their individual allocated resources and specific time period for each task
according to the schedule of each task. It also helps in to identify the individual potential risk
within a specified task in a given project. Nisa organization divides their CSR activities in to a
smaller task so that they can be effectively executed with less confusion and duplication of work
activities. In addition to this work break down structure divides the work in to smaller task and in
systematic manner so that all the activities are executed along with specific time and schedule
under it is completed. Management plan helps in to manage whole activities are scheduled and
managed in advance. Work breakdown structure can be portrayed with the help of Gantt chart
(Lin, and Chen, 2012). Gantt chart is the mode of presentation of various task with respect to
time schedule under this all the activities will be completed in an efficient manner. By the use of
Gantt chart resources and time can be estimated in advance.
Following guidelines are to be used during the creating of work break down structure:
 Top level of work activities are considered as final deliverables or project outcome.
 Sub deliverables and systems are associated with the individual organizational
department.
 All the activities and tasks are represent at the different level of work break down
structure hierarchy.
 Sub deliverables and sub activities of whole projects are associated with work, duration
and cost for an individual task.
 Sub deliverables should not exceed 10 days of duration.
 Each task and activity in a work break down structure are different and independent to
each other.
 Each sub deliverables of a project are unique in nature and helps in to reduces the
duplication of work in a single project, all are identical to each other.
TASK 2
P4 Research through qualitative and quantitative
Research is the set of process where data are collected through various methods and
techniques, it is way to explore hidden valuable data. Research is a systematic process to know
about a subject matter in a deeper way that gives valuable information about the problem
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solving. Research is done for finding the problem solution. The research is done after the data
collection process. Data analysis is done after the data collection. It can be done through
quantitative and qualitative method. Through the qualitative method. thematic analysis of
collected data are to be performed which can be represented by various graphs, charts and tables.
Nisa collected their CSR activities data by primary data collection method through the survey
method. Data collection is the one of the most important stage in research process. Data can be
collected by two methods one is primary and other one is secondary data collection method.
Researcher needs to use right data collection method and techniques in order to get right data for
research study (Somsuk, and Laosirihongthong, 2014). In primary data collection method where
information are collected afresh and are not use by someone else in previous time. In secondary
data collection technique where data are already collected by some one else, it is usable data, it
can be collected from books, journals and through previous articles. Descriptive type of research
it describes the nature of data that can be qualitative and quantitative types. Primary data
collection method are of different types like interview, survey and observation method. Nisa
organization uses survey method for primary data collection. Data are collected through the
questionnaire where question are framed in a structured order and it is filled by the respondents.
After the questionnaire fill up process, collected data are to be analyzed through qualitative
method it analyze the quality and nature of data. The main objective of research is to assess the
significance of CSR activities in corporate business environment.
Questionnaire are filled out by the manager of Nisa. Questionnaire are send to mangers
through the email because it is not easy to fill the questionnaire by the manager at same time.
The questionnaire on the present scenario has been developed in following manner:
Questionnaire
Please choose the correct answer from the available alternatives.
Name:
Designation:
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1. Does the following company believes in CSR activities?
 Definitely
 Probably
 Rarely
 Not Definitely
2. According to your opinion, CSR activities are important for achieving competitive advantage?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
3. Choose the alternative CSR activity that has been proven effectively towards the attainment of
sustainable competitive advantage?
 Donating amount of profits for charity
 Development of society
 Providing assistance to vulnerable groups
 Giving highly developed services to clients
4. From the various alternatives which one issue has been noticed in your organization?
 Lack of welfare activities for an employees
 Less involvement by women employment
 Less engagement in CSR activity
5. Which one department of Nisa organization are capable to serve effective CSR activities
according to organizational premises?
 Human resource
 CEO and owners
 Senior management
6. Which one strategy are necessary to adopt for serving effective CSR activities in better way?
 Efficient infrastructures are develops in surrounding environment
 Development of skills and knowledge of an employees
 Fair services are provides to clients and needy people
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Thank you for spending your precious time to fill the questionnaire. Your responses are valuable
to us.
Theme 1: Company believes in application of CSR activities.
Does the following company believes in CSR activities? Frequency Percentage
Definitely 3 60
Probably 1 20
Rarely 1 20
Definitely not 0 0
Findings and analysis: From the stated theme company believes on CSR activities. As
per the analysis of theme, managers of Nisa shows positive response in this regard. 60% of Nisa
managers strongly favors towards the CSR activities while 20% of managers negatively because
they are rarely believe in CSR activities (Bai, and Sarkis, 2013).
Theme 2: CSR activity plays an important role towards the attainment of competitive
advantage.
According to your opinion, CSR activities are important for
achieving competitive advantage?
Frequency Percentage
Strongly agree 2 40
Agree 2 40
Neutral 0 0
Disagree 1 20
10
Definitely
Probably
Rarely
Definitely not

Strongly disagree 0 0
11
2
40%
1 Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Findings and analysis: From the stated theme, it interprets the importance of of CSR
activities towards the attainment of sustainable competitive advantage. 80% of mangers agreed
on that CSR strategies plays an important towards the attainment of competitive advantage. 20%
of mangers are disagree on that it does not play an important role towards the achievement of
competitive advantages (Jeston, and Nelis, 2014).
Theme 3: High quality services to employees is most helpful strategy in achieving sustainable
competitive advantage.
Choose the alternative CSR activity that has been proven
effectively towards the attainment of sustainable competitive
advantage?
Frequency Percentage
Donating amount of profits for charity 1 20
Development of society 0 0
Providing assistance to vulnerable groups 2 40
Giving highly developed services to clients 2 40
Findings and analysis- From the stated theme , it shows that major CSR activities in
context to Nisa retailer that has been proved that it plays an important role in sustainable
competitive advantage. 40% of managers believes that highly developed service and quality
services to clients, From the concluded result better service provider enterprises has attained its
CSR policy implementation in effective way (Cheung, Chan, and Kajewski, 2012). While no one
managers believe that developing society also achieve competitive advantage through their
dedication of work. 20% of managers believes that providing assistance to vulnerable groups
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Donating amount of
profits for charity
Development of
society
Providing assistance
to vulnerable groups
Giving highly
developed services to
clients

helps in to achieve sustainable competitive advantage. Less number of managers has supported
to donations as company already works for charity fund raising therefore they do not involve in
any separate donation of funds.
Theme 4: Less participation by women employment is the big issue in cited organization.
From the various alternatives which one issue has been noticed
in your organization?
Frequency Percentage
Lack of welfare activities for an employees 1 20
Less involvement by women employment 3 60
Less engagement in CSR activity 1 20
Findings and analysis: From the stated theme it has been stated that 60% of managers in
an organization agrees on that less involvement by women employment in an organization is the
major issue which one is faced by the Nisa organization (Bai, and Sarkis, 2013). Its ratio is very
less compare to male ones. On the other hand 20% of managers said that there is no proper
arrangements of welfare activities for workers which is a major concern in an organization. 20%
of managers said that organization have involvement towards the CSR activity, it is a major issue
in enterprise.
Theme 5 Human resource department is the best suited for application of CSR policies.
Which one department of Nisa organization are capable to serve
effective CSR activities according to organizational premises?
Frequency Percentage
Human resource 4 80
13
20%
60%
20% Less number of
welfare activities for
an employees
Less participation of
women employment
Less engagement in
CSR activity

CEO and owners 1 20
Senior management 0 0
Findings and analysis: From the stated theme, managers of Nisa think that HR
department is most suitable for serving CSR activities according to set premises. 80% of
managers gives positive feedback with respect to HR department while 20% of managers thinks
that CEO and owner of an organization are not capable towards the serving of CSR activities
better response and application (Lin, and Chen, 2012).
Theme 6: Fair and efficient services are provided to clients will be best suitable strategy for
application of CSR activity.
Which one strategy are necessary to adopt for serving effective
CSR activities in better way?
Frequency Percentage
Efficient infrastructures in surrounding environment 1 20
Development of skills and knowledge of an employees 1 20
Fair services provides to clients and needy people 3 60
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80%
1
Human resource
CEO and owners
Senior management

15
Efficient
infrastructures in
surrounding
environment
Development of
skills and
knowledge of an
employees
Fair services
provides to
clients and needy
people

Findings and analysis-From the stated theme it can be concluded that 60% of managers
gives recommendation about the fair and effective are provided to clients is the best suitable
strategy for CSR activity (Pryke, and Smyth, 2012). According to them effective service quality
helps in to achievement of competitive advantage through this CSR policy. On the other hand
20% of managers think that efficient infrastructures of an organization provides better approach
towards the implementation of CSR policy. While 20% of managers thinks that enhancement in
skill and knowledge level of employees helps in to maintaining sustainable competitive
advantage in market place.
TASK 3
P5 Analyzing the research methodology
Research methodology is the set of process where data are gathered through various
stages in a sequential manner. Collected data must be analyzed for the purpose of getting
valuable information from the research study. Data analysis can be done through the
questionnaire. Research study has been done on the Nisa retailer CSR activities by the use of
particular method.
Research design- It is the research program where information are collected through the
use of various research design methods. There are various research design programs are available
like exploratory, descriptive, experimental and futuristic etc. are to be used. It is used according
to the type of research study, in the present study descriptive research method are to be used. It
describes the statistical nature of collected data that helps in to find out the corrects alternatives
the available alternatives.
Making hypothesis- It is a technical tool, it depends on the researcher experience and
competency level. It can of two types null hypothesis and alternatives hypothesis. It represents
the cause and effect relationship between each other variable. Hypothesis helps the researcher to
provide right path in research study.
Collection of data- Data can be collected through primary data collection method or
through secondary data collection method, according to the type of research study. In primary
data collection method where the data is collected afresh no used by the someone else (Jeston,
and Nelis, 2014). There are many techniques in primary data collection method such as
observation, questionnaire and interview method. In this research study data are collected
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through the questionnaire which one is filled out by the managers of Nisa. In the secondary data
collection method where are already collect by the someone else. Its main techniques is journals,
books and articles.
Data analysis- It is the most of the most crucial process in research program because data
are concluded from this process. There are two data analysis method are available quantitative
and qualitative method through this data are effectively analyzed. In the present study qualitative
analysis method are to be used. It provides the perception of people about the given research
study it also helps in to conclude the effective result (Hutt, and Speh, 2012).
Limitations- From the present research study researchers faces various problems
problems during the study period like lack of time and misconception about the following
research study.
P6 Recommendations for the current research study
From the stated research study it can be concluded that CSR activity plays an important
role for maintaining sustainable competitive advantage. It shows the company concern in front of
society. The present research is totally based on effective data collection techniques along with
efficient analysis of research program. Data collection technique and analysis method are
effectively arranged by the managers of Nisa company (Myers, 2013). During the research study
researcher has find out some drawbacks and weaknesses so that they are necessary to develop
some key factors towards the improvement in the effective implementation of CSR activities by
the best suited department. The major issues are noticed by the Nisa is lack of participation by
women employment in decision making and CSR activities. It shows the lesser ratio compare to
male ones. On the major issue are considered by the manager of Nisa is effective CSR activities
is not implement by the HR department because it is the most suitable department foe CSR
activities.
Cited firm fosters the engagement ratio of women employment in decision making process or
CSR activities with the help of HR department. HR department are much flexible for CSR
activity because it has an ability to foster the better implementation of policies and activities of
an effective CSR activity. Owners and managers are less responsible towards the implementation
of successful CSR activities in order to gain sustainable competitive advantage over their
competitors.
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TASK 4
P7 Reflection of report
This report is basically based on successful business project which one helps in to
understanding the successful CSR policy of Nisa retailer organization. It plays an important role
for the corporate business world. Under this report primary data collection techniques are to be
used for data collection and questionnaire method are to be used for analyzing the collected data.
This report also uses work break structure and Gantt chart for effective representation of each
activities (Kelly, Male, and Graham, 2014). It helps in to identify the risk which one is associated
with individual task or activity. It describes the actual condition of CSR activity in an
organization. From the stated report i analyze that implementation of CSR activities gives
positive results and valuable things in return to society. HR department is best suited department
for the effective implementation of CSR activities of an organization. Current organization also
faces the less participation by the women employment in CSR activities.
CONCLUSION
From the stated report, it can be concluded that business project needs to be developed
according to proper time scale and use of work break down structure hat helps in to identify
activities in advance and proper allocation of resources. From this we can assess the the risk
involved in task and activities of whole project which can be effectively predicted in advance
and gives proper solution. CSR activity is important for an every organization it represents the
organization concern towards the society (Mathur, Mathur, and Kenyon, 2012). Researcher
faces various difficulties during the research study is the lack of time period which are not
sufficient for the whole research study so that Nisa must be give optimum time slot according to
research task and activities. During the research period managers of Nisa recognized that HR
department is much more flexible towards the successful implementation of CSR activities.
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