Advanced Marketing Communications for NIVEA Magic Bar

ADVANCED MARKETING COMMUNICATIONS NIVEA MAGIC
BAR

TABLE OF CONTENTS
 TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 INCREASING AWARENESS OF PRODUCT
 TARGET MARKET
 MEDIA CHANNELS CREATING AWARENESS & HIGHLIGHTING THE USP
 CONCLUSION
 REFERENCES

INTRODUCTION
 Advanced marketing communication is considered to be the
knowledge about the marketing practices which are also related to
the communications.
 It is considered to cover all the aspects of the advanced topics
which influences the marketing practices of the individual. In this
report the case study in on NIVEA Magic Bar range.
 This report aims to increase the awareness of this product towards
its target market. In this report the reference has been give to USP
for the marketing campaign.

INCREASING AWARENESS OF
PRODUCT
 For increasing the awareness of the product it is going to be very important for
understand what the brand of the company stands for. NIVEA is a cosmetic company
which sells product for skin care.
Brand :
 Thus, in order to achieve higher brand awareness it is important to have strong brand
awareness in the product which is being use for marketing.
Influencer marketing :
 For increasing the awareness of this product utilization of the social media influencers
can be very useful for the brand.