Advanced Marketing Communications for NIVEA Magic Bar
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Added on 2023/06/13
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This report discusses advanced marketing communication strategies for NIVEA Magic Bar, including increasing awareness, target market analysis, and media channels for highlighting the USP. The report also includes the budget for this marketing campaign and relevant references.
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ADVANCED MARKETING COMMUNICATIONS NIVEA MAGIC BAR
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TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION MAIN BODY INCREASING AWARENESS OF PRODUCT TARGET MARKET MEDIA CHANNELS CREATING AWARENESS & HIGHLIGHTING THE USP CONCLUSION REFERENCES
INTRODUCTION Advancedmarketingcommunicationisconsideredtobethe knowledge about the marketing practices which are also related to the communications. It is considered to cover all the aspects of the advanced topics which influences the marketing practices of the individual. In this report the case study in on NIVEA Magic Bar range. This report aims to increase the awareness of this product towards its target market. In this report the reference has been give to USP for the marketing campaign.
INCREASING AWARENESS OF PRODUCT For increasing the awareness of the product it is going to be very important for understand what the brand of the company stands for. NIVEA is a cosmetic company which sells product for skin care. Brand : Thus, in order to achieve higher brand awareness it is important to have strong brand awareness in the product which is being use for marketing. Influencer marketing : For increasing the awareness of this product utilization of the social media influencers can be very useful for the brand.
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USP Unique Selling proposition (USP) is the slogan which is differentiatedwiththeproductorservicesfromits competitors. It can be said as the ways in which the organization is able to include words efficiently so that customer is directly influenced by the slogan itself such that the product. For this product the USP is “ Soap made from glycerin with natural ingredient and oils for better and smoother skin”.
THE BUDGET OF THIS ORGANIZATION FOR MARKETING PRACTICES ARE £350,00 Marketing BudgetAmount£ YouTube's videos marketing through USP5000 Social Media and social media campaigns10000 Targeted emails5000 Display ads5000 Influencers10000 TOTAL BUDGET£35000
TARGET MARKET For the analyzation of target market for NIVEA Magic Bar STP analysis can be utilized, Segmentation : The demographic segment of this product will include the women of all age groups above 18. This is a beauty products which is why majority women will be segmented during its target analysis. Women are more concerned for the beauty and care for their skin thus they are going to be the one using this product. PsychologicallythisUSPfortheproductwillbringpositive impacts on the minds of the women. This being a premium product will target high society females.
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MEDIA CHANNELS CREATING AWARENESS & HIGHLIGHTING THE USP YouTube's videos marketing : Through this method proper content will be created which will directly help the learners to improve their practices with regard to the awareness. It will use the YouTube platform to bring the customers towards the product as it will utilize the created USP for making better changes Social Media and social media campaigns : In this method of utilizing the USP the organization would create social media posts on their accounts for attracting the existing customers with the influence of USP. It is going to help the company in attracting its existing customers and also other individuals searching for beauty soap.
CONCLUSION From this project it can be concluded thatthegrowthofthisproductof NIVEAwillincludeeffective marketingstrategiesthathavebeen discussed. WiththehelpofProductUSPthis organizationwillbeabletotarget segment.
REFERENCES Chan-Tien, L., Dan-Sheng, W. and Shun-Fa, H., 2019, June. The Conceptual Framework for Applying Digital Community Marketing and Marketing Practices into Educational RelationshipMarketingModelofPrivateTechnicalHighSchoolinTaiwan.In Proceedings of the 2019 International Conference on Modern Educational Technology (pp. 14-19). Chavez, J., and et.al., 2021. Online marketing practices of regenerative medicine clinics in US-Mexico border region: a web surveillance study. Stem cell research & therapy. 12(1). pp.1-11. Choi, Y.Y., Ludwig, A. and Harris, J.L., 2020. US toddler milk sales and associations with marketing practices. Public Health Nutrition. 23(6). pp.1127-1135.
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