Unit 42 - Planning for Growth in Nora Cafe, London

Unit 42 – Planning for
Growth

TABLE OF CONTENT
INTRODUCTION ......................................................................................................................3
LO1..................................................................................................................................................3
P1 key considerations for evaluating growth opportunities and justify these considerations ....3
P2 Evaluating the opportunities for growth applying Ansoff's growth vector matrix ...............7
LO2..................................................................................................................................................8
P3 Potential sources of funding available to businesses and discussing its benefits and
drawbacks ...................................................................................................................................8
LO3................................................................................................................................................10
P4 Business plan development and communication on scaling of business..............................10
LO4................................................................................................................................................14
P5 Owners of the small business can exit by assessing the various ways and implication on the
option.........................................................................................................................................14
Recommendations .........................................................................................................................15
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
To be successful in this competitive world, planning is really important, without planning
for growth the company cannot able to reduce the risk of the competition in the market. The
present report will be based on small organization in the field of hospitality and hotel sector is
Nora cafe, London, UK . As people are more conscious about their health, they prefer having
quality food meals. The cafe provides various vegetarian friendly dishes, vegan food and other
related options for their customers. The customers can avail various offers on meals like lunch,
dinner, drinks, breakfast. The present report will provide detailed information about basis of
competitive advantage for the business. Furthermore, it will explain about the opportunities
which is available to the business. Using model like ansoff growth matrix the report will assess
risk of each option available. In addition to this, potential sources of funding available to
businesses is highlighted in this report. Plus, business plan for growth will be designed here
properly with action plan.
LO1
P1 key considerations for evaluating growth opportunities and justify these considerations
competitive advantages:
In today's business environment, where competition is very high it is important for every
business owner to properly plan for its growth on constant basis. Without finding out growth
opportunities the businesses cannot be able to achieve success as well as maintain business start
up. As we all know that availability of adequate amount of capital is very important because it
make easy for business owner to run its daily business operations effectively. The company
should consider resources like physical assets, technological, financial. By using innovative

technology and advanced tools the manager can easily help business to gain high competitive
advantage over competitors (Knowles and et.al., 2020).
Capabilities- Capabilities is all about the abilities that business needs to have for executing its
business strategies. As we all know that without skilled employees and competent manpower the
business cannot be able to achieve goals. So, managing them is very necessary, proper
management of capabilities within business support manager of Nora cafe to establish as well as
design performance goals on the basis of values. With the help of skilled staff members having
deep knowledge will help company in attaining the goals of business in an effective manner. So,
it is very essential for company''s manager to make sure about having skilled workforce. With
the help of HR of the firm the manager must hire skilled workforce to carry out business
operations in the most successful manner.
core competencies
core competencies is all about deep proficiencies that allows company to provide unique
value to its potential clients. So, it is very important for company;s manager to know how to
integrate multiple tools, techniques and technologies. By having this they need to coordinate
different production skills. It is very important for business manager to focus on using high end
technology while processing business operations. Offering high quality of services will help
company gain business objectives. Hence, technology and quality services are the main core
competencies of Nora cafe that will support them gaining competitive advantages (Knowles and
et.al., 2020).
There are some important strategies which can be adopted by the company to gain their
competitive advantages.
 Nora cafe must implements the innovation in their new product line which they are
planning to launch in the competitive market.
 The cafe implement the advanced technology to achieve goals which helps them to
increase their customer base as well as focused on improving customer satisfaction level.
 By enhancing business operational activities the company can easily achieve competitive
advantages in the market.
 Porter generic strategies
By using porter generic strategies the company can easily achieve competitive advantages: