PEST Analysis of Hilton hotel

RESEARCH

Contents
PEST Analysis of Hilton hotel...........................................................................................................2
Communication strategy of Hilton hotel that is based on research and organization’s strategic
direction.............................................................................................................................................4
REFERENCES......................................................................................................................................5

PEST Analysis of Hilton hotel
Pestle analysis refers to a concept in marketing principles. This concept is mainly
used as a tool through organisations to track environment in which they operating their
business or plan to launch the new project. It is an analytical tool for the strategic planning of
business. Pestle analysis is strategic Framework for the better understanding of external
influences on business. There are several macro environment factors that impact on strategic
planning for an instance exchanges demographic change new laws trade barriers and many
others (Desbien, A. L. and et. al., 2015). The organisation uses Pestle analysis for analyse its
external environment and it is not easy for top management to control the external factors in
an easy manner. Pestle analysis has different components such as political, economic, social,
technological, legal and environmental. Pestle analysis is a part of external analysis at the
time of conducting a strategic analysis or doing the market investigation. It provides
overview of various macro environment factors which need to be taken into consideration.
On the other hand, it is a kind of strategic tool for better understanding the growth of market
or decline position of business direction and potential for operations. Hilton hotel and resorts
is global brand of full-service hotel and resort and flagship strand of American multinational
hospitality organisation. This hotel was founded by Conrad Hilton. There were more than 570
Hilton hotels and Resort properties in about 85 countries and also territories across the six
components. Hilton Hotel is flagship of Hilton brand and it is one of the largest Hotel brand
in all over the world. This hotel brand is target at both the leisure Travellers and business
with location in main city centres, convention centres, popular vacation destinations, near
airports and in around the world. Hilton Hotel conducts Pestel analysis to aware about the
external factors which negatively impact its business the pestle analysis of Hilton Hotel
mentioned below:
Political factor- Under this, political stability is mean requirement to success related to
industry in the hotel industry (Giri and Singh, 2015). Political factors can impact on number
of visitor’s and business Travelers which visit to country in indirect and direct ways. In year
2005, 7 July in London United Kingdom was temporary branded as place that accommodated
set of extremist religious forms. The threats and risks of act of terrorists are most likely to
minimum number of tourists to London and United Kingdom with negative effect on Hilton
performance level in this specific market. In all over the world, Hilton Hotel actively engaged
in logging in context to able to influence the certain political factors on business to certain
extent. This company has been spending more than 1.5 million USD in past four years. The