logo

PEST Analysis of Hilton Hotel

   

Added on  2020-10-05

8 Pages2271 Words350 Views
RESEARCH

ContentsPEST Analysis of Hilton hotel.............................................................................................................3Communication strategy of Hilton hotel that is based on research and organization’s strategicdirection............................................................................................................................................5REFERENCES..........................................................................................................................................6

PEST Analysis of Hilton hotelPestle analysis refers to a concept in marketing principles. This concept is mainlyused as a tool through organisations to track environment in which they operating theirbusiness or plan to launch the new project. It is an analytical tool for the strategic planning ofbusiness. Pestle analysis is strategic Framework for the better understanding of externalinfluences on business. There are several macro environment factors that impact on strategicplanning for an instance exchanges demographic change new laws trade barriers and manyothers (Desbien, A. L. and et. al., 2015). The organisation uses Pestle analysis for analyse itsexternal environment and it is not easy for top management to control the external factors inan easy manner. Pestle analysis has different components such as political, economic, social,technological, legal and environmental. Pestle analysis is a part of external analysis at thetime of conducting a strategic analysis or doing the market investigation. It providesoverview of various macro environment factors which need to be taken into consideration.On the other hand,it is a sort of key apparatus for better understanding the development ofmarket or decay position of business bearing and potential for activities. Hilton Hotel andresorts is worldwide brand of full-administration hotel and resort and lead strand of Americanglobal cordiality association. This hotel was established by Conrad Hilton and there weremore than 570 Hilton hotels and Resort properties in around 85 nations and furthermoreregions over the six segments (Greer, 2018). Hilton Hotel is lead of Hilton brand and it is oneof the biggest Hotel brand in everywhere throughout the world. This lodging brand is focus atboth the recreation Travelers and business with area in primary downtown areas, conferencehalls, well known get-away goals, close airplane terminals and in around the globe. HiltonHotel conducts Pestel analysis to aware about the external factors which negatively impact itsbusiness the pestle analysis of Hilton Hotel mentioned below:Political factor- Under this, political stability is mean requirement to success relatedto industry in the hotel industry (Giri and Singh, 2015). Political factors can impact onnumber of visitor’s and business Travelers which visit to country in indirect and direct ways.In year 2005, 7 July in London United Kingdom was temporary branded as place thataccommodated set of extremist religious forms. The threats and risks of act of terrorists aremost likely to minimum number of tourists to London and United Kingdom with negativeeffect on Hilton performance level in this specific market. In all over the world, Hilton Hotelactively engaged in logging in context to able to influence the certain political factors onbusiness to certain extent. This company has been spending more than 1.5 million USD in

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
PEST Analysis of Hilton hotel
|6
|1863
|29

Hospitality Business Strategy
|12
|3963
|25

Hospitality Business Strategy
|13
|4511
|67

Hospitality Business Strategy
|17
|4021
|104

Hospitality Business Strategy: Analysis of Macro Environment and Competitive Forces for Hilton Hotels and Resorts
|14
|4016
|150

The Contemporary Hospitality Industry - Hilton Hotels
|15
|1553
|73