Evaluation of New Product Development Practice in Apple Inc.

Running head: NPD PRACTICE IN APPLE INC
Evaluation of New Product Development Practice in Apple Inc.
Name of the Student
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Author’s Note:

1NPD PRACTICE IN APPLE
Personal Reflection
Apple Organization is known to be American manufacturer of system of computer
system and software. I have analysed that it was first successful system which is popular for
geographical user interface. The headquarter of the organization is located in California. I have
learned that Apple makes use of two kind of strategies that is product placement and positive
buzz due to review of media (Filieri, 2013). I have learned that overall dropping price can easily
result in lead race of the bottom. Apple makes use of UVP (Unique Value Proposition) which is
completely design in beautiful way that works through the social media. It is mainly needed for
competitive advantage for this organization and its market share. I have concluded that apple has
a clear understanding of the technology which is the main reason behind the overwhelming of
customer. There are large number of niches and industries. It can create huge number of
confusion in the present marketing mix (Hakansson, 2015). Apple can keep the whole thing very
much simple and their customer tend to love it by providing a loyalty and market share that is
unprecedented.
I have concluded that New Product Development (NPD) is all about bringing required
products in the present market. Organization like Apple need to engage the overall process that
bring effective changes and overall alternation in the preference of customer. Development of
technology and increase in overall competition and other kind of reason that can bring huge
number of required changes in the present organization. NPD needs to have a much better
understanding of the present need of the customer, share in the market and current competitive
environment.
The point can be concluded that new product development framework in the organization
(Apple) comes up with eight steps. Generation of idea is known to be first and foremost step in