Nura External Analysis

Running head: NURA EXTERNAL ANALYSIS
NURA EXTERNAL ANALYSIS
Name of the Student:
Name of the University:
Author Note:

1NURA EXTERNAL ANALYSIS
Executive summary
The report has discussed the external situation of Australian market that has direct connection
with the small Australian company named Nura. This paper has discussed about the
expansion and capabilities of this company, its Target Product and Target Market. This report
has also analyzed the external Marketing Environment so that the Opportunities and Threats
of Nura can be understood.

2NURA EXTERNAL ANALYSIS
Table of Contents
1.0 Introduction.....................................................................................................................3
1.1 Purpose & Scope.............................................................................................................3
1.2 Authorization...................................................................................................................3
1.3 Limitations:.....................................................................................................................3
2.0 Overview.........................................................................................................................3
2.1 Case Background............................................................................................................3
2.1.1 The Business................................................................................................................3
2.1.2 Specific Industry..........................................................................................................3
2.1.3 Target Product:............................................................................................................4
2.1.4 Target Market..............................................................................................................4
2.2 Theoretical Framework...................................................................................................5
2.2.1 External Marketing Environment................................................................................5
3.0 Environmental Analysis..................................................................................................5
3.1 Opportunities and Threats...............................................................................................8
3.1.1 Opportunities...............................................................................................................9
3.1.2 Threats.........................................................................................................................9
4.0 Conclusion.......................................................................................................................9
5.0 List of References..............................................................................................................10

3NURA EXTERNAL ANALYSIS
1.0 Introduction
1.1 Purpose & Scope
The aim of this particular report is to discuss the external environment on a small
Australian company named Nura which will fulfil the requirement of the task 1 of this course.
1.2 Authorization
1.3 Limitations:
The main limitation of this assignment is that the student is not an authorized
stakeholder of the company Nura, therefore has restricted access to company information.
2.0 Overview
2.1 Case Background
2.1.1 The Business
Nura is an electronics company based in Australia which designs as well as
manufactures headphones with the personalized sound technology. The proprietary
technology measures the hearing sensitivities of the users for differentiating frequencies
through monitoring the otoacoustic emissions (Nuraphone.com 2019).
2.1.2 Specific Industry
This particular company broadly operates in the electronics industry of the country
but specifies in the audio visual electronic equipment manufacturing industry. There is no
dominant company in this industry of Australia but the industry expects to increase at 8.0%
annualized in next five years to 2.4 billion USD (Ibisworld.com.au 2019).