Nursing Assignment: Health Promotion Campaign
Added on 2020-05-28
20 Pages3845 Words108 Views
Running head: HEALTH PROMOTION CAMPAIGNHealth Promotion Campaign: Prevention of SmokingName of the StudentName of the UniversityAuthor Note
1HEALTH PROMOTION CAMPAIGNExecutive SummaryOne of the leading causes of death in UK is smoking and cancer associated with smoking.According to the Centre of Disease Control, cigarette smoking negatively impacts everyorgan of the body. Smoking thus diminishes overall health status and wellbeing of thecommunity, it also interferes the normal development of a child. The main target group ofthis health promotion campaign are people between the age group of 25 to 34 years. Themain reason behind smoking is coping with stress. Smokers find it hard to give up cigarettesmoking and use of E-cigarette is also not an option for comprehensive smoking cessation.The following essay recommends the use of digital media for smoking cessation campaign.The report aims to develop social media ads that will generate awareness among the people inregards to smoking.
2HEALTH PROMOTION CAMPAIGNTable of ContentsIntroduction................................................................................................................................3Different personalities associated with smoking........................................................................3Impact of smoking on disease, illness and general well-being..................................................4Target group selection................................................................................................................5Reason for smoking: Stress........................................................................................................6Coping strategy undertaken by smokers....................................................................................7Recommendation for coping strategies......................................................................................8Life threat and smoking.............................................................................................................9Evaluation of policies for smoking and suitable recommendation............................................9Methods used for health promotion.........................................................................................10Chosen method for health promotion: Digital Media..............................................................11Potential success of the campaign............................................................................................11Time plan.................................................................................................................................11Conclusion................................................................................................................................12References................................................................................................................................13Appendix..................................................................................................................................17Planning Process..................................................................................................................17Time Plan.............................................................................................................................18Digital Media Campaign Flyers...........................................................................................19
3HEALTH PROMOTION CAMPAIGNIntroductionOne of the leading causes of death in UK is smoking and cancer associated withsmoking. The following report provides detailed structure that will be undertaken in order togenerate a health promotion campaign designed to promote smoking cessation. The reportstarts will selection of the target group followed by the critical analysis of the governmentalpolicies against smoking along with proposal for the best suited campaign to deal withsmoking among target population.Different personalities associated with smokingAccording to British Association of Psychology (2014), personality is defined anindividual differences in the pattern of thinking and behaviour. The habit of smoking is notlimited to the personality types and is prevalent in type A, type B and type D. According tothe UK’s Office of National Statistics (2016), 7.6 million of adult people in UK currentlysmoke (15.5%). Moreover, both introvert and extrovert people are found to be activesmokers. However, the tendency of smoking is comparatively more pronounced among thetype D individuals who are defined as distressed or disease-prone group of people (Saleem,Saleem and Waheed2016). The persons belonging to this group tend to be irritable, worriedand always express great deal of negative emotions. Moreover, type D people are linked tocoronary heart disease thereby giving further evidence towards the tendency of smokingbecause according to the American Heart Association (2014), smoking increases the chanceof coronary heart disease. Type D personality people suffers from the stress related illnessand there lies a direct incidence of smoking with illness (McDermott et al.2013; Compare etal. 2013).
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