Nutrition-Based Startup: A Solution to Unhealthy Eating Habits

Running header: Idea Generation 1
Idea Generation
Student Name
Institutional Affiliation

Idea Generation 2
Introduction
Business Idea: Nutrition based startup.
Problem.
Nutrition has been an issue of concern over the years due to the different health problems
that arise due to wrong foods and nutrition. Unhealthy food lifestyle has been the norm for many
hence forgetting the implications of such in their future lives (Hartmann, Siegrist, & van der
Horst, 2013). The fast-food business has risen to be a multi-billion-dollar industry due to the
demand for such foods. For example, burgers, soft drinks, chips, hot dogs and fried chicken. The
fast foods are not wholly a problem, but the frequent consumption of the foods. Business people,
students, and workers have preferred the unhealthy nutrition lifestyle without thinking of their
future outcomes. Besides, the “modern diet” is considered to contain high levels of sodium,
cholesterol, and fat which when eaten over long periods of time can lead to problems such as
obesity, blood pressure, and heart diseases. Young people have been the most affected since they
are targeted the most by fast food companies (Lowry, Wechsler, Galuska, Fulton, & Kann,
2002). For example, McDonald's branded entertainment campaigns have always targeted the
young people with mouthwatering food products (Teinowitz, 2005). According to research, junk
to food has resulted in depression in about 60% of teenagers due to effects on the hormonal
change.
Reason for the business idea.
The nutrition-based startup will be instrumental in aiding people develop a constructive
and healthy lifestyle. The company’s vision is promoting health through professional health
programs. The company will be based on providing its nutritional supplements, education
campaigns on schools and campuses on the need for a healthy lifestyle, health fitness programs
and provision of dietary programs. This means the nutrition-based startup will operate as a brand
of its own and develop its products and services. Besides, in relation to the business idea,
partnerships with hospitals will be crucial in offering services to patients who are already
suffering from dietary based diseases.
In addition, the cost of unhealthy foods is also high hence being an issue (Cecchini et al.,
2010). It has been proved that whole foods are cheaper than unhealthy foods. According to a

Idea Generation 3
2013 study, people who have been educated and trained on health and nutrition will have a
lessened desire for the junk foods. Therefore, education campaigns offered by the company will
be an added advantage to educate more people.
According to a Gallup poll, junk food is still the main staple food for the American
people. Over the years, the junk food intake has reduced slightly, but still, a few have not yet
eliminated the intake entirely. According to statistics, about 28% of Americans visit a local fast
food restaurant once every week (McCarthy, 2013). Another 33%, admitted visiting the
restaurant twice or once a month. This means that a majority of Americans still prefer junk food
over whole foods.
Figure 1.1 Source: https://www.statista.com/chart/1349/one-in-five-americans-eat-fast-food-
several-times-a-week/
Therefore, the business idea on nutrition will be of a significant impact since more people
will benefit from the educational programs, supplements provision, and medical programs. This
will help build a great community and increase confidence in healthy eating programs.

Idea Generation 4
Benefits of the business idea.
The business idea will help promote healthy living, healthy eating habits and better
development of educated individuals in the community. The extended benefits can be grouped
into the following:
 Combatting diseases.
Healthy habits are instrumental in preventing heart conditions such as stroke, high blood
pressure, and also heart diseases (Gortmaker et al., 2011). Through the supplements, dietary
programs, and educational programs, individuals will be able to prevent blood pressure and
cholesterol or keep illnesses within a safe range. Besides, a range of diseases such as diabetes,
depression, arthritis, and metabolic syndrome can be entirely prevented hence promoting the
development of the healthy lifestyle (5 Benefits of Healthy Habits, 2018). On the long run, the
productivity of individuals will increase tremendously.
 Saving money on life insurance.
Insurance rates are based on health and age. However, being that everyone is required to
be covered by health insurance, a healthier lifestyle can prevent double costs of insurance
(Glover, 2016). For example, if someone is obese, the insurance costs can double up. Therefore,
the nutrition business idea will be instrumental in aiding people to develop a healthy lifestyle
hence preventing high expenses on life insurance.
 Regulation of weight.
According to statistics in the United States, about half of the Americans are obese. The
obesity has contributed to one death in every five Americans. Reducing body weight is essential
since it helps lower blood pressure, risks to type 2 diabetes and also improve cholesterol levels
(Willett et al., 2006). Through the dietary programs, individuals will be guided on better diets.
For example, replacing soda with water, vegetable instead of chips and lastly salad instead of
fries. This will not only help individuals develop normal weight but will also help save money.