One Life: A Unique Tourism Company for Lifetime Trips

Goals
• To become one of the most recognisable
companies in Asia for providing good tourism
services.
• To provide full package of services making
the business unique in this area.
• To keep the company competitive and
profitable by providing good travel and
tourism services.
• To provide the best and safest service in
different location and develop brand image
within 2025.
• To expand the business in the future
converting it into franchise within 2025.
•One Life is the Asia based tourist company that is providing
tour and travelling services to their customers that can help
to provide good level of experience and services to their
customers. One Life was started with one idea, to create
ethical, transformational travel experiences for adventurous
individuals. It has been seen that people is spending their
holidays by visiting different places that can help to provide
them good level of travelling and tourism experiences
(Cohen and Cohen, 2019). This is most important for
individual to gain knowledge about different places and
make decision to visit that can help to maintain higher
performance and productivity. The organization is not having
ordinary group tours. In travel and tourism, it gives
something different to the norm while making positive
impact on the communities.
One Life provide unique, cultural experiences and activities
in each destination visits by people. This arrange sit for
people and when look out of the window of while flying that
provides good life-changing experience to people that can
help to maintain higher performance and activities. The
organization is maintaining long standing relationship with
customers and suppliers. This also helps to make endless
value and depth experience by offering different types of
travelling expenses.
Values
One Life is specialising in lifetime trips, that gives off-the-
beaten track adventure for which people is looking for.
The organization have explored high and low unique
activities in each of hand-picked destinations. The
management of such organization understand the
requirement of their customers as well as guests and
introduce different tour packages for different destination
that can help to provide good life memories. While
travelling and tourism services, chosen organization is
formulating different strategies and tour packaging every
year that can help to provide new memories. This use a
tagline “Spend your days making the most of every
minute; we’ll take care of the rest!” The management is
having major role as it came to know what people wants
and what place they wants to visit so that packages and
destination is decided accordingly (Jaelani and
Handayani, 2019).
Vision The vision statement is “To be world’s
most trusted and innovative tourism company
by influencing guests and others.”
Overview
CONCLUSION
From the above it can be concluded that tourism industry
made for providing good experience to people that can
help to develop organizational performance. To improve
past performance there is need to have strategic planning
and new services that can help to bring changes and
maintain higher productivity.
)
Current operational issues that ensures organisation’s sustainable growth?
One Life operated their business by managing all travelling activities and providing right information
that supported to development of organization. Currently, company is facing different issues in their operation
and sustainable growth that are as explained:
Globalization: This is major issue that arises while providing products and services from one country to
another. There is need to create uniform standards and protocols which is difficult for One Life organization to
provide good and unique experience to their customers. To make sustainable growth company needs to know
how to connect with the foreign traveller (Higgins-Desbiolles and et.al, 2019).
Taxation: It has been seen that tourism is the one of the most taxed sector as it pays higher taxa amount to
government that affects the organizational productivity. One Life facing the challenge of changing and higher
tax rates due to changing government that creating issues in operation and sustainable growth. To resolve
this issue, government must come to realise that tourists already contributed to local economy through
purchasing, travel retail, and visiting places. There is need to charge average price from tourism company
that can help to contribute in sustainable growth.
Travel marketing – This is another issue facing by One Life as marketing expenses of company increasing
day by day that created challenge to operate their business. To provide information and influence number of
people marketing is important which should be used by organization as it helps to make buying decisions. To
use digital marketing and social media cost of chosen organization increases that affected organizational
productivity and profitability ( Torkington, Stanford and Guiver, 2020).
Impact of operation on environment and CSR activities of chosen organization
The operational activities of One Life impacts negatively on environment and CSR activities that affected
organizational performance. The people or guests is changing their buying behaviour and selecting other
organizational to booking tour packages. The CSR activities of organization goes down due to lack of society
trust, honesty and changing behaviour (Edgell, 2019).
Current operational issues that ensures organisation’s sustainable
growth?
One Life operated their business by managing all travelling activities
and providing right information that supported to development of
organization. Currently, company is facing different issues in their
operation and sustainable growth that are as explained:
Globalization: This is major issue that arises while providing products and
services from one country to another. There is need to create uniform
standards and protocols which is difficult for One Life organization to
provide good and unique experience to their customers. To make
sustainable growth company needs to know how to connect with the
foreign traveller (Higgins-Desbiolles and et.al, 2019).
Taxation: It has been seen that tourism is the one of the most taxed sector
as it pays higher taxa amount to government that affects the organizational
productivity. One Life facing the challenge of changing and higher tax
rates due to changing government that creating issues in operation and
sustainable growth. To resolve this issue, government must come to realise
that tourists already contributed to local economy through purchasing,
travel retail, and visiting places. There is need to charge average price from
tourism company that can help to contribute in sustainable growth.
Travel marketing – This is another issue facing by One Life as marketing
expenses of company increasing day by day that created challenge to
operate their business. To provide information and influence number of
people marketing is important which should be used by organization as it
helps to make buying decisions. To use digital marketing and social media
cost of chosen organization increases that affected organizational
productivity and profitability ( Torkington, Stanford and Guiver, 2020).
Impact of operation on environment and CSR activities of chosen
organization
The operational activities of One Life impacts negatively on environment
and CSR activities that affected organizational performance. The people or
guests is changing their buying behaviour and selecting other
organizational to booking tour packages. The CSR activities of
organization goes down due to lack of society trust, honesty and changing
behaviour (Edgell, 2019).
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Foundation Year Research Project State the plans of the organisation in terms of market development
and product development
To improve operational activities of organization strategies is most
important that used by people to bring changes in their existing
performance. To develop the organizational productivity, marketing
management have major role who conduct environment analysis that
support to operate a business effectively. One Life is following the
Ansoff’s growth matrix for the purpose of running business that
explained below:
Market Penetration: This strategy is related to increasing sales of
organization by selling existing products in existing market. This is
important for company to influence customers by selling existing
products at lower price that can help to increase sales. One Life can use
this strategy, by offering its travelling and tourism services at lower cost
in existing market that can help to influence people and develop sales
(Mtapuri and Giampiccoli, 2019).
Product development: This planning relates to offering new products
to an existing market that attracts number of people and improve sales.
This can be used by One Life, by introduce new tour packages and other
services which would help to development of organizational operation.
This also helps to maintain higher performance (Kumar, 2020).
Market development: The strategy encompasses selling existing
products in new market that can help to manage the organizational
performance and productivity. One Life can use market development
strategy by entering in to new market and providing tourism services
through including new technology that will help to develop
organizational performance and improve brand image (Bello and
Kamanga, 2020).
Diversification: This strategy mainly focuses on entering in to new
market by introducing new products that can help to develop
organizational performance. This can be use by selecting company to
provide new tourism packages in new market and country that could
help to influence number of people and increase organizational
productivity. This also helps to maintain higher performance by
managing all function as well as activities.
From the above, One Life should be use diversification by
deciding new tourism packages and new market that would help to
influence number of customers and development of business industry.
This also helps to brings changes in their existing performance by
formulating and implementing effective planning.
Mission
The mission statement is “To expand customer experience
and visiting places that can help to influence people to
make more buying decision.”