One Life: Sustainable Tourism and Market Development Strategies

Foundation Year
Research Project

Contents
Contents...........................................................................................................................................2
INTRODUCTION/ Overview.........................................................................................................1
Goals................................................................................................................................................1
Organizational values and vision.....................................................................................................1
Past operation...................................................................................................................................2
Current operational issues that ensures organisation’s sustainable growth?...................................3
State the plans of the organisation in terms of market development and product development.....4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION/ Overview
One Life is the Asia based tourist company that is providing tour and travelling services to
their customers that can help to provide good level of experience and services to their customers.
One Life was started with one idea, to create ethical, transformational travel experiences for
adventurous individuals. It has been seen that people is spending their holidays by visiting
different places that can help to provide them good level of travelling and tourism experiences
(Cohen and Cohen, 2019). This is most important for individual to gain knowledge about
different places and make decision to visit that can help to maintain higher performance and
productivity. The organisation is not having ordinary group tours. In travel and tourism, it gives
something different to the norm while making positive impact on the communities.
One Life provide unique, cultural experiences and activities in each destination visits by
people. This arrange sit for people and when look out of the window of while flying that
provides good life-changing experience to people that can help to maintain higher performance
and activities. The organization is maintaining long standing relationship with customers and
suppliers. This also helps to make endless value and depth experience by offering different types
of travelling expenses.
Goals
 To become one of the most recognisable companies in Asia for providing good tourism
services.
 To provide full package of services making the business unique in this area.
 To keep the company competitive and profitable by providing good travel and tourism
services.
 To provide the best and safest service in different location and develop brand image
within 2025.
 To expand the business in the future converting it into franchise within 2025.
Organizational values and vision
Vision
The vision statement is “To be world’s most trusted and innovative tourism company by
influencing guests and others.”
Mission
1