Market Potentiality of OnePlus in Brazil: External and Internal Analysis

Running head: INTERNATIONAL BUSINESS MANAGEMENT
International business management
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Executive summary
The aim of this report is to discuss about the market potentiality of OnePlus in entering in the
market of Brazil. In accordance to that, external and internal analysis of OnePlus is being
discussed in this report. Various challenges and weaknesses of OnePlus are being identified
along with the market potentiality in Brazil. This report concludes that, OnePlus is having huge
market opportunities in the Brazilian market. This report also discussed various
recommendations, which will help them to overcome the identified challenges.

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Table of Contents
Introduction......................................................................................................................................3
Selection of the home country.........................................................................................................4
Analysis of the external environment..............................................................................................4
Analysis of the internal environment...............................................................................................6
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................12

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Introduction
In the current business scenario, contemporary business organizations have to look out
for the international opportunities in order to enhance their market presence and market share.
This is due to the reason that, current business state of affairs is more competitive in nature and
business organizations having to opt for various strategies in order to stay ahead in the
competition. Thus, initiation of the international business is one of the most effective strategies
being available for the contemporary business organizations.
OnePlus is one of the leading electronic device manufacturers in the current business
scenario. They were founded in China in 2013 and in this small period of time, they have been
able to gain positive word of mouth and goodwill in the market. As of now, OnePlus is having
2640 employees in their organization (Oneplusstore.com 2017). The mission statement of
OnePlus states that, they strive to offer the best product in the market of mobile devices with the
state of art technologies. Moreover, their products are also targeted for the best world experience
rather than providing mass market and affordable models (Rosenstein 2017). As of now,
OnePlus is having only 5.9 percent of market share in the global smartphone market. However,
OnePlus is one of the leading brands in the emerging category especially in the developing
countries such as India and China. Thus, in order to gain more market share and enhancing their
market presence in the global market, OnePlus is in the need of the initiation of the international
business (Paik and Zhu 2013). It will help them to target and enter in new markets along with
reducing the dependency on the existing market. Thus, the market opportunities will get
enhanced for them.